Lamar Advertising Upgrades 18 Digital Displays in Downtown Chicago
September 15 2021 - 9:58AM
As daily life slowly returns to normal and traffic picks up in
downtown Chicago, Lamar Advertising Company (NASDAQ-LAMR) recently
upgraded 18 digital displays with LED digital displays from
Daktronics (NASDAQ-DAKT) of Brookings, South Dakota.
The 10-foot-high by 10-foot-wide high-resolution 10-millimeter
pixel pitch digital advertising displays are being used to
advertise to street, bicycle and pedestrian traffic in the heart of
downtown and River North areas. They reach people in business
districts, on the Magnificent Mile, and near fine dining,
entertainment venues and popular shopping locations.
Bill Ripp, vice president of digital development at Lamar, says
they have had digital displays in these Chicago locations since
2013. This upgrade to high resolution LED technology gives
advertisers exciting new ways to use the technology to shine more
brightly.
“These (displays) are predominantly used for advertising, but we
also support many public service causes,” Ripp explains. “Our
digital 10x10 network allows all clients to contract our
displays quickly both through traditional and programmatic
platforms.”
Many advertisers are looking for ways to incorporate social
media into their campaigns as well. Jeff Burton, vice president and
general manager at Lamar Chicago says, “We often receive requests
for low, street level inventory that advertisers wish to use as
backdrops for social media campaigns. These boards are a great
fit!”
Lamar is a big name in advertising media, and they see a clear
advantage in using digital LED displays for advertising, and
particularly those from Daktronics. First, Daktronics LEDs can
handle the extreme temperature changes and harsh conditions of the
Chicago climate. Second, the brightness, image quality and lifespan
of Daktronics displays are better than the competition, including
the displays Lamar replaced. Third, the messaging is dynamic and
easy to change.
“Digital products have the obvious advantage over analog
displays in that they can display multiple ads and can be changed
much more quickly,” Ripp explains. “This affords advertisers much
greater flexibility in taking advantage of contextual issues.”
Burton adds that he sees a bright future for digital displays in
Chicago and other cities. “Urban panels will prosper in many
locations as economics improve and cities allow more signage inside
their limits,”
To learn more about how Daktronics digital displays are taking
OOH to the next level, visit www.daktronics.com/OOH.
About Lamar Advertising CompanyFounded in
1902, Lamar Advertising Company (Nasdaq: LAMR) is one of
the largest outdoor advertising companies in the world, with over
351,000 displays across the United States and Canada. Lamar offers
advertisers a variety of billboard, interstate
logo, transit and airport advertising formats,
helping both local businesses and national brands reach broad
audiences every day. In addition to its more traditional out of
home inventory, Lamar is proud to offer its customers the largest
network of digital billboards in the United States with
over 3,700 displays. Visit the company at www.lamar.com.
About DaktronicsDaktronics helps its customers
to impact their audiences throughout the world with large-format
LED video displays, message displays, scoreboards, digital
billboards, audio systems and control systems in sport, business
and transportation applications. Founded in 1968 as a USA-based
manufacturing company, Daktronics has grown into the world leader
in audiovisual systems and implementation with offices around the
globe. Discover more at www.daktronics.com.
SAFE HARBOR STATEMENTCautionary Notice: In
addition to statements of historical fact, this news release
contains forward-looking statements within the meaning of the
Private Securities Litigation Reform Act of 1995 and is intended to
enjoy the protection of that Act. These forward-looking statements
reflect the Company's expectations or beliefs concerning future
events. The Company cautions that these and similar statements
involve risk and uncertainties which could cause actual results to
differ materially from our expectations, including, but not limited
to, changes in economic and market conditions, management of
growth, timing and magnitude of future contracts, fluctuations in
margins, the introduction of new products and technology, the
impact of adverse weather conditions and other risks noted in the
Company's SEC filings, including its Annual Report on Form 10-K for
its 2020 fiscal year. Forward-looking statements are made in the
context of information available as of the date stated. The Company
undertakes no obligation to update or revise such statements to
reflect new circumstances or unanticipated events as they
occur.
MEDIA RELATIONS
Joni SchmeichelOut of Home Marketing
StrategistTel 605-691-3639Email
Joni.Schmeichel@daktronics.com
Photos accompanying this announcement are available
at:
https://www.globenewswire.com/NewsRoom/AttachmentNg/8cf25c8c-2de2-4b19-a6d4-47d4ffb31adf
https://www.globenewswire.com/NewsRoom/AttachmentNg/c3e884f6-31ea-43f1-9b6d-c6bb5b500dde
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