Lamar Advertising Company Announces Investment in Vistar Media
July 12 2021 - 9:52AM
Lamar Advertising Company (Nasdaq: LAMR), an owner and operator of
outdoor advertising and logo sign displays, announced today that it
has acquired a minority stake in Vistar Media, a leading global
provider of programmatic technology for the digital out-of-home
sector. Lamar’s investment of $30 million will help Vistar
strengthen its balance sheet, expand its research and development
and extend its reach into new markets. Under the terms of the
transaction, Lamar will receive a seat on Vistar’s Board of
Directors. Vistar will continue to operate as an independent
technology partner to buyers and sellers across the global
out-of-home ecosystem.
"By providing capital to a clear leader in the programmatic
space, Lamar is investing in the future of our industry and the
next evolution of our compelling media channel," Lamar chief
executive officer Sean Reilly said. "As a longtime
partner with Vistar, we've been impressed with their thoughtful
leadership, technology and innovation, and we're hopeful that
this investment will help Vistar pursue further growth to the
benefit of media owners and advertisers across the out-of-home
sector."
Vistar Media is the leading global provider of programmatic
technology for out-of-home, bringing enterprise-grade software that
was purpose-built for the unique requirements of digital signage.
Vistar provides a global demand-side platform (DSP) for buyers to
activate data-driven programmatic campaigns and a supply-side
platform (SSP) to connect signage operators to digital revenue.
Vistar also powers some of the world’s most advanced signage
networks with device & content management software (Cortex) and
ad serving technology. Vistar was founded in 2012 and is
headquartered in New York, NY.
About Lamar Advertising CompanyFounded in 1902,
Lamar Advertising Company is one of the largest outdoor advertising
companies in North America, with over 351,000 displays across the
United States and Canada. Lamar offers advertisers a variety of
billboard, interstate logo, transit and airport advertising
formats, helping both local businesses and national brands reach
broad audiences every day. In addition to its more traditional
out-of-home inventory, Lamar is proud to offer its customers the
largest network of digital billboards in the United States with
over 3,700 displays.
Company Contact:
Buster KantrowLamar Advertising Company(225)
926-1000bkantrow@lamar.com
Lamar Advertising (NASDAQ:LAMR)
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