Campaigner Launches “Campaigner SMS” to Help SMBs Create Multichannel Marketing Campaigns
March 30 2021 - 9:00AM
Campaigner, the email marketing brand of J2 Global, Inc.
(Nasdaq: JCOM), announced the launch of
“Campaigner SMS,” a new product to help companies send SMS messages
using their same customer list in Campaigner. This new SMS
marketing product transforms Campaigner into a multichannel
marketing platform for email and SMS marketing. Marketers can use
an integrated platform to build, manage, analyze, and test their
email and SMS campaigns. People check their phones 85 times per day
on average, and SMS messages have 6-8 times higher engagement rates
than email.
Campaigner SMS gives customers the ability to send SMS messages
on a standalone basis or to integrate SMS messages into their email
marketing campaigns. Campaigner’s SMS messages can be used by
almost any industry and are especially useful for online retailers,
brick and mortar, restaurants, insurance companies, professional
practices, and other businesses that need to send personalized,
targeted, 1:1 messages to their customers.
“Campaigner is now a multichannel marketing automation platform,
helping our customers to expand their reach and to have an instant
and direct, 1:1 communication channel with their customers,” said
Bodhi Debnath, Senior Director of Marketing for Campaigner. “Our
new SMS product is built to drive sales and revenue using advanced
marketing automation, intuitive reporting, and powerful
personalization. Campaigner’s customers now have an even stronger
platform ready to help them send high-impact marketing messages via
email and SMS.”
A recent survey by Campaigner of nearly 150 marketing leaders
across the US found that there is a significant growth opportunity
for companies to adopt SMS marketing. The survey revealed that
while 56% of marketers said they will use SMS marketing strategies
in 2021, many are still getting acquainted with its possibilities
for sending SMS messages to customers. The Campaigner survey
found:
- We’ve only just begun. 25% of marketers will
be trying SMS marketing for the first time in 2021, and 67% rated
their own knowledge of SMS marketing as “fair” or “poor.”
- Marketers have big room for improvement. Only
26% of marketers graded their brand’s use of SMS marketing as
“Excellent” or “Good.” 24% said their companies’ use of SMS was
“Fair; we have work to do” or “Not good; we need a lot of help,”
and nearly 50% said that their brand’s use of SMS was
“terrible/non-existent.”
- While not yet king, SMS integration is in the
court. 27% of marketers (the largest response of any
category) said they are integrating SMS with other marketing
channels (such as social and email) in 2021.
“With a 92% engagement rate, SMS together with email marketing
from one application is categorically the most effective way to
personalize and automate interactions with your prospects or
existing customers for maximum ROI,” said Alaa Gedeon, VP, Sales
& Marketing for Campaigner.
Campaigner SMS is designed to integrate with email marketing and
lets clients create multichannel workflows to target customers by
sending SMS instead of or in addition to email. Clients can use
Campaigner as a single platform for SMS and email. It provides
businesses with robust segmentation options to create personalized
SMS messages based on personal data and customer engagement with
email campaigns and other SMS messages.
Learn more about Campaigner SMS.
About Campaigner Founded in 1999,
Campaigner has a mission to help marketers do more with email. Over
100,000 businesses and many Fortune 500 companies have trusted
Campaigner with their email marketing. Campaigner has offices in
Ottawa, Newcastle, Kiev, Dublin, and Raleigh. For more information
visit Campaigner.com
Media Contact:
Carolyn Adams, BlueRun PR 847-867-3005 carolyn@bluerunpr.com
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