IZEA Awarded Significant Contract for Marketing of Alcoholic Beverages
September 22 2020 - 11:45AM
IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of
influencer marketing technology, data, and services for the world’s
leading brands, announced today that it has secured a mid
six-figure contract with a leading spirits manufacturer, a
significant expansion upon the first contract awarded to IZEA
earlier this year. Following the success of that initial campaign,
IZEA will be executing a large-scale influencer marketing
initiative spanning multiple brands.
“Coronavirus has had a material impact on how and
where people are consuming alcohol,” said Ted Murphy, Founder and
CEO of IZEA. “While many bars, restaurants, and venues are
currently closed or limiting service, consumers are still eager to
connect and socialize with each other during this challenging
period. People are turning to online platforms to reimagine the
real-world social experiences that they are currently unable to
comfortably enjoy in-person. The proliferation of online “Happy
Hours” at home have offered a temporary substitute to traditional
gatherings of friends, family, and co-workers.”
In addition to this significant contract, IZEA has
been awarded multiple contracts with other manufacturers and
marketers of alcoholic beverages in Q3 2020. IZEA has observed an
expansion of category spend since the onset of COVID-19, with many
alcohol brands turning to influencer marketing to drive sales,
particularly through delivery services. IZEA's research found that
social media users are up to five times more likely to have
experience ordering alcohol online as compared to those who do not
use social media. Of those surveyed, 64.1% of Twitch users, 52.7%
of TikTok users, and 28.1% of Instagram users indicated that they
had online alcohol ordering experience. That compares with just
12.2% of consumers who do not use social media at all.
“Our previously released COVID-19 research
indicated that not only has social media consumption increased,
alcohol consumption among those who use social media has also
increased,” continued Murphy. “This is a pivotal moment for alcohol
brands. We see the potential for alcohol companies to connect with
end consumers, particularly millennials, in a more direct and
meaningful way. There has already been a large increase in alcohol
pickup and delivery, and as a result, many alcohol brands will
enter consumers’ homes for their first time ever due to social
distancing. It is a huge opportunity to win over new
consumers.”
About IZEA Worldwide, Inc.IZEA
Worldwide, Inc. (“IZEA”) operates IZEAx, the premier online
marketplace that connects marketers with content creators. IZEAx
automates influencer marketing and custom content development,
allowing brands and agencies to scale their marketing programs.
IZEA creators include celebrities and accredited journalists.
Creators are compensated for producing unique content such as long
and short form text, videos, photos, status updates, and
illustrations for marketers or distributing such content on behalf
of marketers through their personal websites, blogs, and social
media channels. Marketers receive influential content and engaging,
shareable stories that drive awareness. For more information about
IZEA, visit https://izea.com/.
Safe Harbor StatementAll
statements in this release that are not based on historical fact
are “forward-looking statements” intended to qualify for the safe
harbor from liability established by the Private Securities
Litigation Reform Act of 1995. Forward-looking statements, which
are based on certain assumptions and describe our future plans,
strategies and expectations, can generally be identified by the use
of forward-looking terms such as “may,” “will,” “would,” “could,”
“should,” “expect,” “anticipate,” “estimate,” “believe,” “intend,”
"likely," "projects," “plans,” "pursue," "strategy" or "future," or
the negative of these words or other words or expressions of
similar meaning. Examples of forward-looking statements
include, among others, statements we make regarding expectations
concerning IZEA’s ability to increase revenue and bookings, growth
or maintenance of customer relationships, and expectations
concerning IZEA’s business strategy. Forward-looking statements
involve inherent risks and uncertainties which could cause actual
results to differ materially from those in the forward-looking
statements, as a result of various factors including, among others,
the following: competitive conditions in the content and social
sponsorship segment in which IZEA operates; failure to popularize
one or more of the marketplace platforms of IZEA; uncertainty
relating to the effects of COVID-19, our ability to establish
effective disclosure controls and procedures and internal control
over financial reporting; our ability to satisfy the requirements
for continued listing of our common stock on the Nasdaq Capital
Market; changing economic conditions that are less favorable than
expected; and other risks and uncertainties described in IZEA’s
periodic reports filed with the Securities and Exchange Commission.
The forward-looking statements made in this release speak only as
of the date of this release, and IZEA assumes no obligation to
update any such forward-looking statements to reflect actual
results or changes in expectations, except as otherwise required by
law.
Martin Smith
IZEA Worldwide, Inc.
Phone: 407-674-6911
Email: ir@izea.com
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