Announcing the formation of Influence+United
September 21 2020 - 12:00PM
IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of
influencer marketing technology, data, and services for leading
brands today announced the formation of
Influence+United, the first global alliance of its
kind.
Around the world, multinational companies have embraced
Influencer Marketing in a way never seen before. However, true,
global scale has eluded them… until now. Influence+United has
brought together the top Influencer Marketing personnel around the
world into a singular alliance.
“IZEA created the very first influencer marketing platform in
2006 -- spawning a new marketing category that has seen remarkable
global growth and adoption,” said Ted Murphy, IZEA Chairman and
Chief Executive Officer. “We are proud to stand shoulder to
shoulder with our alliance partners to form another
‘industry-first’ initiative to create more opportunities for
influencers and better outcomes for brands.”
Historically, Chief Marketing Officers have been hindered in
their ability to receive cohesive multi-continent concepting,
integrated strategy, and investment strategy – often having to
waste time vetting and onboarding multiple vendors who lack the
expertise and scalability required in the modern creator economy.
Localized cultural nuances, language barriers, and contractual
considerations are crucial considerations for each geography.
The Influence+United alliance seeks to take the stress of
globalization and streamline the entire executional journey -- from
proposal to results -- for the world’s foremost companies. The
alliance will serve as the easiest way to execute a unified
influencer marketing campaign with trusted leaders who are
localized in presence, but global in scope.
Serving as Charter Member, IZEA plans to formally welcome
Influence+United partners in subsequent announcements. Details
pertaining to those members will be made public through newswire,
online press center, and company’s social media channels.
Credentialed media interested in speaking with IZEA and/or
alliance executives are encouraged to contact our Public Relations
hotline at +1 (407) 543-6100 (option 7) or pr@izea.com
# # #
About IZEA Worldwide, Inc.IZEA Worldwide, Inc.
(“IZEA”) is a marketing technology company providing software and
professional services that enable brands to collaborate and
transact with the full spectrum of today’s top social influencers
and content creators.
The company serves as a champion for the growing Creator
Economy, enabling individuals to monetize their content,
creativity, and influence. IZEA launched the industry’s first-ever
influencer marketing platform in 2006 and has since facilitated
nearly 4 million transactions between online buyers and sellers.
Leading brands and agencies partner with IZEA to increase digital
engagement, diversify brand voice, scale content production, and
drive measurable return on investment.
# # #
Safe Harbor StatementThis press release
contains forward-looking statements within the meaning of Section
27A of the Securities Act of 1933, as amended, and Section 21E of
the Securities Exchange Act of 1934, as amended. Forward-looking
statements, which are based on certain assumptions and describe our
future plans, strategies and expectations, can generally be
identified by the use of forward-looking terms such as
“anticipates,” “believes,” “estimates,” “expects,” “intends,”
“may,” “plans,” “projects,” “will,” “would” or other comparable
terms. Examples of forward-looking statements include, among
others, statements we make regarding expectations of sales
activity, revenue and margins based on bookings, plans to increase
the size of our sales team, the financial impact of investments in
our software business, and continuation of new IZEAx customers and
their effect on future sales.
Forward-looking statements involve inherent risks and
uncertainties, which could cause actual results to differ
materially from those in the forward-looking statements, as a
result of various factors, including, among others, the following:
competitive conditions in the content and social sponsorship
segment in which IZEA operates; failure to popularize one or more
of the marketplace platforms of IZEA; changing economic conditions
that are less favorable than expected; and other risks and
uncertainties described in IZEA’s periodic reports filed with the
Securities and Exchange Commission. IZEA assumes no obligation to
update any such forward-looking statements to reflect actual
results or changes in expectations, except as otherwise required by
law.
Martin Smith
IZEA Worldwide, Inc.
Phone: +1 (407) 543-6100
Email: investors@izea.com
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