BEIJING, Jan. 26, 2022 /PRNewswire/ -- iQIYI, an
innovative market-leading online entertainment service in
China, announced on Jan. 25 that it has curated a special list of
content for users to enjoy during the Chinese New Year (CNY)
holiday from Jan. 31 to Feb. 6.
With a selection of over 200 titles from iQIYI's rich library
and beyond, the specially curated list includes content from a wide
array of genres, ranging from variety shows, dramas, films,
children's content, animation, documentaries to sports. Covering
comedy, suspense, romance and more, iQIYI offers classic titles as
well as new ones in the hope that it caters to users' different
interests.
Since the fourth quarter of last year, iQIYI has launched a
series of hit titles, which also make up part of the list. Recently
released titles include Luoyang, which reached a content
popularity index of 9,257 on iQIYI platform, qualifying the show as
a 'national hit'; Who is The Murderer from the Light
On series; the urban spy drama Enemy; and the popular
drama Ace Troops. Moreover, variety shows such as the
Super Sketch Show also helps bring China's comedy scene to the attention of the
mainstream public and sets out the great potential of the
industry's development.
Of the new titles made available as part of the CNY list, many
of them are either iQIYI original productions or titles that stream
exclusively on iQIYI platforms. Debuting on Jan. 28, A Lifelong Journey is a realistic
drama series that depicts the half-century epic journey of Chinese
people pursuing happiness through hard work. Gold Panning,
the ninth instalment of the company's Light On series, also
debuted in January and tells the little-known story of gold panners
who travel to remote mountains for their pursuit of gold.
The specially curated list also includes iQIYI's newly announced
slate of content for the Laugh On series, which offers young
users a wide selection of interactive comedy content. Moreover, as
skiing becomes increasingly popular in China, iQIYI's original variety show Let's
Go Skiing debuting in January presents a timely portrayal of
how the culture of skiing slowly permeates China's broader youth culture. Launched in the
run-up to the opening of the 2022 Beijing
Winter Olympics, the show incorporates sports and the
creativity and fun of games, showing the audience the
competitiveness and entertainment value of skiing.
Kids can also enjoy iQIYI with titles such as Deer Squad
Season 2, which was produced by iQIYI under the supervision of
Nickelodeon and was aired on the iQIYI platforms in January,
bringing joy to children during the Chinese New Year. iQIYI also
expanded its online film library by debuting Reunion Dinner,
a film co-produced by iQIYI and Clover Films, a leading
Singapore-based documentary
production house.
Apart from the company's own productions, users can also enjoy
other programs on iQIYI, a one-stop platform for CNY
entertainments. The popular Spring Festival Gala Evening by the
China Central Television will also be broadcasted on iQIYI.
With COVID-19 continuing to bring uncertainties, iQIYI offers
free viewing services to residents in some of the cities affected
by the pandemic, including the previous locked-down city
Xi'an from Jan.7 to Feb.6, and
since Feb.1, Beijing, Tianjin and Hebei. Residents of Xi'an, Xianyang, Beijing, Tianjin and Hebei can access the offer by logging in on
the iQIYI platform across devices with their local phone
numbers.
Last October, iQIYI released 260 new titles at the 2021 iJOY
Conference. Catering to the diverse needs of the audiences, the
company has also built content studios and forged deep partnerships
with film creators, artists and more from across the entertainment
industry. As GONG Yu, Founder and CEO of iQIYI, pointed out at the
2021 iJOY Conference, iQIYI will continue to create quality content
for its viewers by collaborating with top talents, seizing market
opportunities, and establishing market differentiation.
Given iQIYI's strong commitment in content development and
creation, the company continues to expand its content
library.
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SOURCE iQIYI