BEIJING, July 27, 2021 /PRNewswire/ -- iQIYI, Inc.
(NASDAQ: IQ) ("iQIYI" or the "Company"), an innovative
market-leading online entertainment company in China,
announces to bring Dolby Vision and Dolby Atmos to
iQIYI's international app available in 191 countries across
Southeast Asia, Middle East and North America.
This is part of iQIYI's ongoing momentum as it grows its appeal
to international audiences. Dolby Vision boasts
ultra-vivid imaging — incredible brightness, contrast, colour, and
details that bring movies to life. Dolby Atmos immerses
you in your favorite entertainment with sound that moves all around
you with breathtaking realism. iQIYI International VIP paid
subscribers in both Standard and Premium tiers with compatible
devices can now enjoy acclaimed Asian content with unparalleled
audio and video, from the comfort of their homes and on-the-go.
According to Kuek Yu-Chuang,
iQIYI's Vice-President of International Business, "This
marks a significant milestone for iQIYI as one of
Dolby's leading Asian international OTT partners. As we grow our
appeal internationally, and as home entertainment technology
continually improves and becomes even more accessible, we want to
delight our subscribers' high expectations for quality
entertainment - both in terms of content, as well as viewing
experience."
He added, "With a rising demand for Asian content worldwide – be
it Chinese, Korean and Southeast Asian content – we are proud
to be the born-and-bred Asian platform to uplift the entertainment
viewing experience of pan-Asian content for the global
audience."
Pankaj Kedia, Managing
Director, Emerging Markets at Dolby Laboratories said,
"With close to 250%* increase in the demand for new TVs enabled
with Dolby Atmos and 120%* for Dolby Vision every year, consumers
are demanding incredible entertainment brought to life in Dolby,
which is why we are thrilled to see iQIYI including Dolby
Vision and Dolby Atmos as part of its International expansion
efforts in South East Asia. With
this integration, consumers with Dolby enabled TVs, mobile and
tablets can enjoy a growing library of top notch content from iQIYI
in Dolby from the comfort of their home and on-the-go."
One of the first Original titles available in Dolby will be
The Ferryman: Legends of Nanyang, which will be released in
Dolby Atmos. Also available in 4K,
the high production quality underscores the streamer's dedication
to bringing Asian creators' visions to life. The company's first
Southeast Asian Original stars Singaporean household names like
Lawrence Wong, Qi Yuwu, Tay Ping
Hui, and Jeanette Aw, and will
premiere via the iQIYI International App and website this
quarter.
More shows with Dolby Atmos and Dolby Vision will be updated in
iQIYI International's growing library of content over the next
few months.
This announcement follows the launch of Uni-Icon Entertainment,
a joint-venture talent management agency to identify and promote
Southeast Asian talent. It aims to give the region a foothold in
one of the world's best entertainment markets and turn them into
household names. The international streamer also recently showcased
its Asian Romance Collection spotlighting seven SWEET ON
Chinese Originals, as well as its first-ever Korean Original, My
Roommate is a Gumiho.
About iQIYI
iQIYI, Inc. is an innovative market-leading online entertainment
service in China. Its corporate DNA combines creative talent
with technology, fostering an environment for continuous innovation
and the production of blockbuster content. iQIYI's platform
features highly popular original content, as well as a
comprehensive library of other professionally-produced content,
partner-generated content and user-generated content. The Company
distinguishes itself in the online entertainment industry by its
leading technology platform powered by advanced AI, big data
analytics and other core proprietary technologies. iQIYI attracts a
massive user base with tremendous user engagement, and has
developed a diversified monetization model including membership
services, online advertising services, content distribution, live
broadcasting, online games, IP licensing and online
literature.
About iQIYI International
Headquartered in Singapore,
iQIYI International is an on-demand video streaming service
providing beloved pan-Asian entertainment to international viewers.
Offering both ad-supported and VIP subscription services,
iQIYI delivers premium drama series, movies, variety shows,
and anime; with local languages and subtitles; powered by
cutting-edge technology. iQIYI also makes its technology
available to other entertainment services through SaaS
partnerships. iQiyi International (service) can be enjoyed on
any device via iQ.com and the app. iQiyi International
(app) is owned by iQIYI, Inc. (Nasdaq: IQ).
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SOURCE iQIYI