BEIJING, April 29, 2021 /PRNewswire/ -- iQIYI Inc.
(NASDAQ: IQ) ("iQIYI" or the "Company"), an innovative
market-leading online entertainment service in China, is pleased to announce that following
the success of iQIYI-exclusive dramas My
Best Friend's Story and My Heroic Husband,
its exclusive drama A Love for Dilemma has become a massive
hit, achieving a content popularity index of over 9000 since its
premiere. iQIYI uses a proprietary index system that draws on a
range of user behavioral data such as user interaction and shares
on social media to evaluate content popularity.
A Love for Dilemma generated a total of 223 hashtags
across social media platforms and remained the number one trending
topic on multiple authoritative watch lists including Enlightent,
Vlinkage, Guduo Data, Maoyan Hot List, and Detavin Film and
Television Drama Boom Index List, making it the most popular drama
in China for the second quarter of
2021.
A Love for Dilemma explores the issues of education
and parent-child relationships through the lenses of ordinary
Chinese families. The show portrays the sorrows, joys and evolution
of three generations, as the children in the family move from
elementary school to junior high school. On the iQIYI
platform, scores of binge-watching viewers expressed their opinions
by participating in interactive polls and posting 'bullet
comments', text-based user reactions that are superimposed on the
screen. Currently, over four million viewers of the show have
participated in the interactive poll. 85.22% of the polled believed
that cram schools are indeed creating an atmosphere of anxiety
while 58.71% said that if most of the children in their children's
class take tutoring classes, they will follow suit.
Since its release, A Love for Dilemma has become a
culture phenomenon. The show has generated nearly 6.75 million
bullet comments so far, with creative viewers inventing a wide
range of new Chinese buzz phrases based on the storyline. These
buzz phrases render the binge-watching experience more interesting
and engaging, boosting the viewership. As the plot unfolded, A
Love for Dilemma also prompted the public to recognize and
reflect on the Chinese method of education. A Love for
Dilemma also attracted attention from people in the
professional fields such as psychological, marriage and
relationship counselling.
In recent years iQIYI has produced and released many quality
dramas with various themes that have met the diversified demands of
users while communicating positive values on thought-provoking,
realistic topics. For example, Story of Yanxi Palace won the
hearts of global viewers with its innovative plot, interesting
characters, well-designed content, and display of traditional
Chinese culture. Since its release in 2018, the drama has reached
audiences across 80-plus countries and regions. It was covered by
over 100 global mainstream media agencies and made it to the top of
Google's global hot TV series list in 2018. Following this, The
Thunder, Go GoSquid!, and other dramas were released to
widespread public and critical acclaim, topping national popularity
charts. Meanwhile, The Bad Kids, The Long Night, and
other dramas in the "Mist Theater" series have maintained sustained
popularity at home while also successfully released to overseas
markets.
In an industry that emphasizes the quality of drama series and
aims to engage audiences, exemplary content should be based on the
current social context and values. All of iQIYI's hit dramas share
these common characteristics. These shows not only satisfy a
wide-ranging set of viewers through their diversified content, but
also strike an emotional chord with the general public. Looking
forward, iQIYI will roll out dramas such as Ideal Illuminates
China, My Treasure,
Crossroad Bistro and Dear Uniform. These dramas
will run the gamut of modern human experiences, covering issues
such as urban life, feminism, military and other themes. Through
this innovative content, iQIYI will continue to provide users with
high-quality and heart-warming entertainment experiences, further
cementing its position as China's
leading streaming service.
About iQIYI
iQIYI, Inc. is an innovative market-leading online entertainment
service in China. Its corporate
DNA combines creative talent with technology, fostering an
environment for continuous innovation and the production of
blockbuster content. iQIYI's platform features highly popular
original content, as well as a comprehensive library of other
professionally-produced content, partner-generated content and user
generated content. The company distinguishes itself in the online
entertainment industry by its leading technology platform powered
by advanced AI, big data analytics and other core proprietary
technologies. iQIYI attracts a massive user base with tremendous
user engagement, and has developed a diversified monetization model
including membership services, online advertising services, content
distribution, live broadcasting, online games, IP licensing, online
literature and e-commerce.
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SOURCE iQIYI