BEIJING, June 30, 2020 /PRNewswire/ -- iQIYI Inc. (NASDAQ:
IQ) ("iQIYI" or the "Company"), an innovative market-leading online
entertainment service in China,
today announced that its original CG-animated series, Deer
Squad Season 1 will premiere on July 15 on the Company's platform. The
animation will also air on Nickelodeon in Asia from August 2020 with plans to air
internationally as well.
"The release of Deer Squad is a major endeavour that will see us bring
our world-class animation franchise to the international stage,"
said Yang Xiaoxuan, Vice President of iQIYI. "With
Nickelodeon's content development expertise and large global
footprint, we are confident that Deer
Squad will be enjoyed not just in China but also internationally."
"We are thrilled that this
much-awaited project Deer Squad is completed, and we can't
wait to bring it to our fans on Nickelodeon's platforms. Its
endearing characters and humourous
storylines will appeal to audiences in any part of the world," said
Pierre Cheung, Senior Vice President
& General Manager of ViacomCBS Networks Asia.
Deer Squad is an animated adventure rescue series
about four loveable, enthusiastic and heroic young deer friends –
Kai, Lola, Rammy and Bobbi, who protect the animals of Central
Forest and the humans who inhabit Platinum City, a futuristic
metropolis surrounding their woodland home. When there's trouble,
the Deer summon their Planet Powers and transform into a team that
is capable of solving problems using their Planet Powers of Water
(Kai), Wood (Lola), Earth (Bobbi) and Sun (Rammy).
Nickelodeon will air Deer Squad in
Asia this August, with plans to
also air in Japan, South Korea and other countries in the region
and internationally by later this year.
Produced by iQIYI under the creative guidance and supervision of
Nickelodeon, Deer Squad was developed with global
audiences in mind. From the storyline to the characters and
production, all elements have been created to meet the highest
international standards. The story cleverly combines adventure,
education, and humour to
convey universal values such as love, courage and responsibility.
The series has also been meticulously curated to feature inspiring
role models and tips on staying safe. It is the first time
Nickelodeon Asia is taking a Chinese original IP on its network
from conception phase. A second season has been confirmed.
iQIYI has been expanding its global resources and
partnerships in the children's animation space in recent
years, working with renowned animation houses such as Nickelodeon,
BBC and Disney to provide diversified and premium content. The
international release of Deer Squad demonstrates that
the global industry has recognized the high-quality original
content produced by iQIYI as well as the influence of its
platform.
iQIYI will continue to deliver on its commitment
of creating high-quality and original IPs and look to further
expand its IP industry chain by hosting events and developing
spin-offs and merchandise. These initiatives will allow the
Company to realize the full commercial value of its IPs while
simultaneously enhancing the children's content industry and
boosting the international competitiveness of Chinese-made original
animation.
About iQIYI, Inc.
iQIYI, Inc. is an innovative market-leading online entertainment
service in China. Its corporate
DNA combines creative talent with technology, fostering an
environment for continuous innovation and the production of
blockbuster content. iQIYI's platform features highly popular
original content, as well as a comprehensive library of other
professionally-produced content, partner-generated content and user
generated content. The Company distinguishes itself in the online
entertainment industry by its leading technology platform powered
by advanced AI, big data analytics and other core proprietary
technologies. iQIYI attracts a massive user base with tremendous
user engagement and has developed a diversified monetization model
including membership services, online advertising services, content
distribution, live broadcasting, online games, IP licensing, online
literature and e-commerce.
About Nickelodeon
Nickelodeon, now in its 41st year, is the
number-one entertainment brand for kids. It has built a diverse,
global business by putting kids first in everything it does. The
brand includes television programming and production in
the United States and around the
world, plus consumer products, digital, location-based experiences,
publishing and feature films. For more information or artwork,
visit http://www.nickpress.com. Nickelodeon and all related
titles, characters and logos are trademarks of Viacom Inc. (NASDAQ:
VIA, VIAB).
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SOURCE iQIYI, Inc.