BEIJING, April 2, 2020 /PRNewswire/ -- On April 2, iQIYI, Inc. (NASDAQ: IQ) ("iQIYI" or the
"Company"), an innovative market-leading online entertainment
service in China, launched Suike
("Suike" or the "App"), a diversified video-sharing platform that
has an extensive offering on long and short form videos, original
content and community-based interaction. Positioned as iQIYI's
major PUGC and PGC-based sharing platform, the launch of Suike
represents a strong addition to iQIYI's diversified entertainment
offering.
Building a diversified video offering through both long
and short form videos
At present, content available on Suike includes original iQIYI
productions, such as films, dramas, variety shows and animations,
as well as licensed content, short form PUGC that covers vertical
areas such as celebrity content, gaming, and comedy.
Suike will also be taking full advantage of iQIYI's IP resources
by introducing collaborations with iQIYI films, dramas and variety
shows. For example, Suike has collaborated with the idol-training
variety show Youth With You 2 by opening up the show's
resources and launching an activity that allows users to create
short videos using footage from the show. Idol-trainees from the
show have also joined Suike and will be sharing with viewers behind
the scenes content that is
related to the show and their daily lives. Meanwhile, a channel
dedicated to online auditions of The Rap of China 2020 will also be made available on
Suike, allowing viewers to view audition and competition footage
directly on the App.
Embedding innovation in all aspects of Suike
iQIYI has long dedicated itself to exploring how innovative
technologies including AI can be used to empower the development of
the industry. This dedication has driven iQIYI to launch
industry-leading technologies including the "Interactive Video
Guideline", the iCreation Media Resource System, ZoomAI, and
Qiguan.
Innovative technology also plays an important role in the
development of Suike. Technologies including AI are employed in all
stages of the App, including content production, distribution,
streaming and monetization. Content creators will be able to employ
iQIYI's multiple technologies to improve the efficiency and quality
in content creation. The App's algorithm will also offer users
personalized content recommendations while also improving the level
of interaction within the Suike user community.
In relation to users' viewing experience, Suike will be the
first to launch a 360-degree video viewing function. This can
currently be used by users when viewing iPARTMENT 5 and
Youth With You 2 episodes or related short videos by
enabling the "Immersion" function displayed on screen.
Creating a content creator-friendly community that's
compatible with iQIYI Partner Accounts
As of November 2019, iQIYI's
content creation platform iQIYI Partner Accounts has a total of 3
million content creators covering all content distribution channels
across iQIYI's platform. Going forward, Suike will serve as an
important distribution platform of iQIYI Partner Accounts that
strengthens the level of influence and monetization capabilities of
content creators. At the same time, the expansion and refinement of
iQIYI Partner Accounts will also allow Suike to become a platform
where top content creators can go to share and communicate their
work.
Following years of evolvement, iQIYI has created a diverse
entertainment ecology that includes literature, animation, gaming,
films and dramas, variety shows, as
well as sports. Going forward, by focusing its development on
aspects of content, content creators, technology, community and
commercialization, Suike is committed to boosting the development
of iQIYI's entertainment ecosystem by becoming China's leading video sharing platform.
About iQIYI, Inc.
iQIYI, Inc. is an innovative market-leading online entertainment
service in China. Its corporate
DNA combines creative talent with technology, fostering an
environment for continuous innovation and the production of
blockbuster content. iQIYI's platform features highly popular
original content, as well as a comprehensive library of other
professionally-produced content, partner-generated content and user
generated content. The Company distinguishes itself in the online
entertainment industry by its leading technology platform powered
by advanced AI, big data analytics and other core proprietary
technologies. iQIYI attracts a massive user base with tremendous
user engagement, and has developed a diversified monetization model
including membership services, online advertising services, content
distribution, live broadcasting, online games, IP licensing, online
literature and e-commerce.
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SOURCE iQIYI, Inc.