BEIJING, March 18, 2020 /PRNewswire/ -- In the first week
of its release, the second season of Youth With You ("Youth With You 2" or the "Show"), a
highly-anticipated original hit variety show created by iQIYI, Inc.
(NASDAQ: IQ) ("iQIYI" or the "Company"), an innovative
market-leading online entertainment service in China, has topped iQIYI's global trending
list, leading to a significant increase in the viewing time of
overseas viewers on iQIYI's variety
shows. This marks the first time for a variety show to surpass a
drama series as the top-ranking program since iQIYI began providing
entertainment services to overseas users.
So far, Youth With You 2 has broken previous records by
reaching a content popularity index of 9,000. It also achieved an
index of 8,300 only two hours after the release of its first
episode, making it the variety show with the highest index since
iQIYI rolled out the content popularity index. The Show has also
generated heated discussion on social media since its release. On
China's leading social media
platform, there were approximately 25 billion views garnered for
posts related to the show on the night of its debut, which prompted
over 50 trending topics online. In addition, posts about the show
also created over 20 trending hashtags on Twitter globally,
especially in Southeast Asian countries such as Thailand, Vietnam, Malaysia and the Philippines. iQIYI has
also released VIP spin-off content
during the run of the Show. In the first week of its release,
Youth With You Season 2 VIP
Version ranked third of iQIYI's trending lists in
Thailand and Vietnam.
As iQIYI's first original variety show that is released in 2020,
Youth With You 2 brings together an all-star cast including
Youth Producer Representative KUN, the winner of Idol
Producer, show mentor LISA from the international idol group
BLACKPINK, and the participation of over 100 female idol trainees
from 46 talent agencies. The Show provides a platform of training
and competition for these idol trainees, of which at the end, only
a few are selected through viewers' votes to debut as an idol
group. It is also the first iQIYI original variety show that is
simultaneously produced in English and Thai to better localize the
content for viewers in those markets. In addition, subtitles in
Chinese, English, Thai, Vietnamese, Indonesia, Malay, Spanish and Korean for the
show are available on iQIYI App (International Version). iQIYI's
localization strategy has been well recognized by global audiences,
particularly those in Southeast
Asia as iQIYI official data shows that so far, over 80% and
70% of iQIYI users in Thailand and
Vietnam have watched the show
respectively.
The Show is co-created by Caviar Communications and Weibo,
co-produced by Caviar Communications and iQIYI Fancy Monster
Studio, and has been exclusively released on iQIYI, QIYIGUO TV and
iQIYI App (International Version) since March 12.
About iQIYI, Inc.
iQIYI, Inc. is an innovative market-leading online entertainment
service in China. Its corporate
DNA combines creative talent with technology, fostering an
environment for continuous innovation and the production of
blockbuster content. iQIYI's platform features highly popular
original content, as well as a comprehensive library of other
professionally-produced content, partner-generated content and user
generated content. The Company distinguishes itself in the online
entertainment industry by its leading technology platform powered
by advanced AI, big data analytics and other core proprietary
technologies. iQIYI attracts a massive user base with tremendous
user engagement, and has developed a diversified monetization model
including membership services, online advertising services, content
distribution, live broadcasting, online games, IP licensing, online
literature and e-commerce.
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SOURCE iQIYI, Inc.