BEIJING, Sept. 27, 2019 /PRNewswire/ -- iQIYI, Inc.
(NASDAQ: IQ) ("iQIYI" or the "Company"), an innovative
market-leading online entertainment service in China, introduced a reply function to its
online video "bullet subtitles" feature (the "Feature") in
August this year, making iQIYI the first video platform in the
industry to have an inter-user communication function to bullet
subtitles. Since its launch, the reply function has been welcomed
by lots of viewers, boosting the overall popularity of the Feature,
as iQIYI saw a 99.8% year-over-year increase in the volume of
bullet subtitles on its platform from July to August this year.
"Bullet subtitles", known as Danmu in Chinese, refer to
viewers' real-time commentary subtitles that zip across the
screen like bullets. With its surging popularity, bullet subtitles
have become an important channel for viewers to interact with video
content on Chinese multimedia platforms. Having been adopted by
most online platforms in China,
the Feature allows viewers to participate in discussion about the
content simultaneously, adding interactive components for
users' viewing experience. According to a report released by
www.yunhe.cn, the number of bullet subtitles posted for new drama
series released on the streaming platforms in the summer of 2019
reached 220 million, representing a 66% year-over-year
increase.
According to the data from iQIYI, 50% of the Feature's users are
under 24, which helps iQIYI discover younger
generations' growing demand for bullet-subtitle-related
features and diversified interactive methods. iQIYI's online video
platform garnered over 1 million bullet subtitle replies a month
after the Feature's reply function was launched.
The success of bullet subtitles on iQIYI's platform is highly
correlated to the content, as the trending content can generate
discussion and spur the volume of bullet subtitles. During the
summer of 2019, iQIYI released drama series including A Little
Reunion, Arsenal Military Academy, and Love and
Destiny, as well as hit variety shows including The Rap of
China 2019, Mr.
Housework and The Big Band. By complementing iQIYI's
strong understanding of users with its ability to produce
high-quality content, iQIYI is able to boost interaction between
users and content and increase the user stickiness on its
platform.
About iQIYI, Inc.
iQIYI, Inc. is an innovative market-leading online entertainment
service in China. Its corporate
DNA combines creative talent with technology, fostering an
environment for continuous innovation and the production of
blockbuster content. iQIYI's platform features highly popular
original content, as well as a comprehensive library of other
professionally-produced content, partner-generated content and
user-generated content. The Company distinguishes itself in the
online entertainment industry by its leading technology platform
powered by advanced AI, big data analytics and other core
proprietary technologies. iQIYI attracts a massive user base with
tremendous user engagement, and has developed a diversified
monetization model including membership services, online
advertising services, content distribution, live broadcasting,
online games, IP licensing, online literature and e-commerce.
View original
content:http://www.prnewswire.com/news-releases/iqiyi-launches-industrys-first-bullet-subtitle-reply-feature-bullet-subtitle-volume-increases-by-99-8-yoy-in-this-summer-300926811.html
SOURCE iQIYI, Inc.