BEIJING, Aug. 5, 2019 /PRNewswire/ -- iQIYI, Inc. (NASDAQ:
IQ) ("iQIYI" or the "Company"), an innovative market-leading online
entertainment company in China,
yesterday hosted a "Scream
Night" live music concert (the "Event") in Beijing. The Event was held as part of iQIYI's
Summer Young events, a series of
summer-themed offline events in which iQIYI members are given the
opportunity to interact with celebrities that appear in their
online viewing experience. The Event featured performances from a
star-studded line-up, such as Jay
Chou and the company's first Chinese new-gen culture virtual
idol band RiCH BOOM (the "Band"), which is composed of 6 band
members with different appearance and personalities. At the Event,
the Band also debuted a holographic performance of its newly
released single Rich
Boom.
Prior to this holographic performance, only pre-recorded
interactions between virtual characters and human beings were
available as real-time response from the virtual character is
considered too technically challenging to achieve. For this Event,
iQIYI applied real-time interactive technologies, such as the game
engine UE4, to reduce the time consumption of production. This
allows RiCH BOOM to interact with people in real-time without
pre-arranged settings. The performance of the Band itself is
realized through holographic projection technology on the main
stage.
Driven by its extensive content resources and technology-based
mission, iQIYI seeks to establish RiCH BOOM as a leading figure of
China's new-gen culture. On
August 2nd, 2019, the Band
officially released two new singles Dare and Rich Boom, which were jointly produced by
the Band's virtual producer Producer C and renowned professionals.
One of the singles, Dare, was co-produced by Beyoncé's music
producer while its music video was produced together with
well-known Hollywood animation
director Pete Candeland. The other single, Rich Boom, was co-produced by Bruno Mars' producer, The Stereotypes. Audio
recordings and music videos of both singles were released on
NetEast music and Weibo music, followed by track releases on
Tencent Music and other music
platforms.
"iQIYI fully leverages both its online and offline resources to
cultivate RiCH BOOM, the first virtual idol brand in China", said Joyce
Yang, Vice President of iQIYI. "With differentiated
positioning and our unique approach, iQIYI's IPs are able to get
quicker responses from the market and be recognized for their
commercial values, making them a great representation of our
brand."
With its diversified monetization capabilities, iQIYI has been
able to innovatively maximize the value of RiCH BOOM's IP. Aside
from live performances, the Band has also been featured in iQIYI's
online variety show Qing Chun You
Ni and its music reality show CZR. The popularity
of the Band reflects iQIYI's strong grasp of youth culture and its
commitment to set positive cultural trends for young audiences. The
company also plans to apply the Band's IP to animation, gaming and
collectible toys. Going forward, iQIYI will continue fostering
new-gen IPs that focus on the integration of online and offline
resources to build its diversified entertainment ecosystem.
About iQIYI, Inc.
iQIYI, Inc. is an innovative market-leading online entertainment
service in China. Its corporate
DNA combines creative talent with technology, fostering an
environment for continuous innovation and the production of
blockbuster content. iQIYI's platform features highly popular
original content, as well as a comprehensive library of other
professionally-produced content, partner-generated content and
user-generated content. The Company distinguishes itself in the
online entertainment industry by its leading technology platform
powered by advanced AI, big data analytics and other core
proprietary technologies. iQIYI attracts a massive user base with
tremendous user engagement, and has developed a diversified
monetization model including membership services, online
advertising services, content distribution, live broadcasting,
online games, IP licensing, online literature and e-commerce.
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SOURCE iQIYI, Inc.