BEIJING, June 18, 2019 /PRNewswire/ -- The restored
version of heritage Chinese comedy film The Adventures of Sanmao
the Waif (1949) (the "Film") has been selected to be
screened at Shanghai International
Film Festival (the "Festival") as part of a series of restored
films for the festival's "Memories and Classics - Special Film
Exhibition of the Establishment of the
People's Republic of China" segment. The film was a
4k restoration that was jointly
restored by iQIYI, Inc. (NASDAQ: IQ) ("iQIYI" or the "Company"), an
innovative market-leading online entertainment service in
China, and Jiangsu Huaxia Film
Restoration Technology Co. LTD ("Huaxia"). With the screening at
the festival taking place on June 18,
2019, the Film is also due for national release at cinemas
across the country on October 1,
2019, China's National
Day.
As the first domestic film to be produced and distributed
publicly after the establishment of the
People's Republic of China, the Film is the perfect
embodiment of art, culture and history. The Film is set in
old Shanghai during its golden era, and tells the story
of Sanmao's life in stark poverty against a backdrop of
war. Sanmao, the Film's central character, has since become a
classic film figure that is recognized and adored by the Chinese
public.
"We recognize and highly value the technical and historical
significance early film restoration brings to the development of
the movie industry," said Ya Ning,
President of iQIYI Pictures.
Due to the fragility of early film, iQIYI faced various
technical issues such as scratches,
spots, and color fading during
the restoration process of The Adventures of Sanmao the
Waif. After comparing different versions of films, it was
discovered that many of the picture damage problems were caused by
the original film materials used. After conducting repair
procedures such as cleaning, dust removal, mold removal and repair,
4K scanning and digitization were
carried out frame by frame using professional film scanning
equipment, the films were stored in a digital resource library for
further digital repair on the picture, sound, color and other
aspects. Under the precondition of preserving the artistic style of
the original film, the Film has been restored to its original
condition as much as possible.
As technological development continues to drive advancement of
the film industry, iQIYI is constantly discovering new methods to
better restore and preserve film classics that are significant to
Chinese film culture. The restored versions of The Adventures of
Sanmao the Waif and Diary of a Nurse (1957) were both
screened at the Shanghai International Festival in the past two
years. Diary of a Nurse was selected to be screened at the
Cannes Film Festival as part of a
series of restored films for the festival's "Cannes Classics"
segment in May. Upcoming film restorations of Chinese heritage
films by iQIYI include The Peach Blossom Fan (1963) and
Family (1956).
Powered by the company's self-developed ZoomAI technology, iQIYI
has conducted high precision and high standard restorations on
films, TV dramas and 3D animations. Going forward, iQIYI will
continue to utilize its advantages in technology to help restore
films with high precision and standard, offering audiences an
improved viewing experience by allowing them to enjoy film classics
with better playback quality.
About iQIYI, Inc.
iQIYI, Inc. (NASDAQ: IQ) ("iQIYI" or the "Company") is an
innovative market-leading online entertainment service in
China. Its corporate DNA combines
creative talent with technology, fostering an environment for
continuous innovation and the production of blockbuster content.
iQIYI's platform features highly popular original content, as well
as a comprehensive library of other professionally-produced
content, partner-generated content and user-generated content. The
Company distinguishes itself in the online entertainment industry
by its leading technology platform powered by advanced AI, big data
analytics and other core proprietary technologies. iQIYI attracts a
massive user base with tremendous user engagement, and has
developed a diversified monetization model including membership
services, online advertising services, content distribution, live
broadcasting, online games, IP licensing, online literature,
e-commerce, etc.
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