BEIJING, May 10, 2019 /PRNewswire/ -- iQIYI, Inc. (NASDAQ:
IQ) ("iQIYI" or the "Company"), an innovative market-leading
online entertainment company in China, today launched the iQIYI Knowledge App
at the 2019 iQIYI World Conference. Through its "Starry
Sky" project, iQIYI invited partners and content creators to
join its initiative to develop high-quality knowledge content and
realize the potential of the online paid content market. At the
conference, iQIYI also announced a strategic partnership with
LinkedIn, the world's leading professional network, providing a
broad platform for LinkedIn's high-quality professional learning
content. As one of the platform's first partners, LinkedIn will
exclusively provide rich video content on global and local
professional learning content, and interviews with global business
key opinion leaders.
The iQIYI Knowledge App is a strategic paid content marketing
initiative covering ten major subjects, including literature and
history, art, life, parents and children, and workplace; and four
major categories of exam-oriented trainings with over 12,000
courses, including primary and secondary schools, colleges,
vocational studies, and foreign languages. The app's diversified,
high-quality content is designed to meet the learning needs of
users of all ages. Leveraging iQIYI's platform, resources and
technology-driven innovation, the app will deliver an improved
interactive learning experience to users. Besides, Liu Tianchi
Performance Workshop will also cooperate with iQIYI Knowledge
App to launch the first batch of three exclusive
self-made courses.
iQIYI's newly-launched "Starry Sky" project is designed to
encourage the development of high-quality content from partners and
teachers. The project will provide a variety of favorable policies
on knowledge stores building, content recommendation and
distribution, income allocation and preferential subsidies to
creators of high-quality content.
Wang Xuepu, Vice President of iQIYI, introduced four content
cooperation models in the iQIYI Knowledge App: audio and video
courses, co-production, IP customization and exclusive
self-production. Users can access the app on their mobile, PC, TV
and mini programs, or access through iQIYI's Knowledge Channel,
knowledge plug-in and recommendations on iQIYI's website. The app
will help partners establish online knowledge stores to increase
both brand value and content revenue, through its services on
pricing, customized online display, marketing activities, community
management, content distribution and fan engagement.
"As a leading online video platform in China, iQIYI has been playing close attention
to the development of high-quality content and user
experiences," said Liu Wenfeng, iQIYI's Chief Technology
Officer and President of Infrastructure and Intelligent Content
Distribution Business Group (IIG). "Our cooperation with LinkedIn
will further meet users' diversified needs for learning."
"LinkedIn hopes to build a learning marketplace by
partnering with IQIYI, one of China's high-quality professional learning
content and service providers to expand Chinese-language content
offering, and strives to help Chinese professionals to enhance
their skill set and be able to elevate on their career
journey," said Jian Lu, President of LinkedIn China.
iQIYI will continue to explore the paid content market to
deliver better user experience, build an ecosystem of high-quality
content with its partners and promote industry upgrading and
monetization of the market.
About iQIYI, Inc.
iQIYI, Inc. is an innovative market-leading online entertainment
service in China. Its corporate
DNA combines creative talent with technology, fostering an
environment for continuous innovation and the production of
blockbuster content. iQIYI's platform features highly popular
original content, as well as a comprehensive library of other
professionally-produced content, partner-generated content and
user-generated content. The Company distinguishes itself in the
online entertainment industry by its leading technology platform
powered by advanced AI, big data analytics and other core
proprietary technologies. iQIYI attracts a massive user base with
tremendous user engagement, and has developed a diversified
monetization model including membership services, online
advertising services, content distribution, live broadcasting,
online games, IP licensing, online literature and e-commerce. For
more information on iQIYI, please visit http://ir.iqiyi.com.
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SOURCE iQIYI, Inc.