iMedia Brands’ ShopHQ Announces Second Season of Learning to Cook with Shaq
January 26 2021 - 8:30AM
iMedia Brands, Inc. (the “Company”) (NASDAQ: IMBI) announces the
second season of its live broadcast program, “Learning to Cook with
Shaq,” will premiere next month on its ShopHQ and ShopBulldogTV
television networks. The popular program is part of iMedia Brands’
partnership with Authentic Brands Group (ABG), Shaquille O’Neal and
Tristar Products.
The second season of “Learning to Cook with
Shaq” follows the program’s successful launch last year and will
showcase a variety of new products, including kitchen and food
items, watches, and health supplements. Within the health category,
the new season will highlight GF-9, a recently Shaq-endorsed line
of men’s growth hormone supplements. As of October 2020, a
selection of Shaq’s branded kitchenware, cookware, and grill
products has been made available in over 2,000 Target and Sam’s
Club stores nationwide. iMedia Brands plans to further expand the
collection’s national retail distribution later this spring.
“The success of Shaq’s television franchise has
evolved quickly and continues to generate meaningful retail
opportunities for this partnership,” said Tim Peterman, iMedia
Brands’ CEO. “We look forward to launching the second season of
‘Learning to Cook with Shaq’ and leveraging our networks’
promotional power to both maximize the sales of Shaq products and
further expand these products’ brick-and-mortar retail
penetration.”
In addition to hosting his cooking show on
ShopHQ, Shaq is also a shareholder of iMedia Brands. As part of his
ownership and growing presence in the Company, he plans to take on
a more active role as a ShopHQ spokesperson, including
participating in the network’s upcoming promotional campaign,
“Things Are Happening Here.”
“I love working alongside ShopHQ,” said O’Neal.
“We’ve already created exciting retail opportunities over the past
year, and I am looking forward to developing this partnership
further.”
About iMedia Brands, Inc.iMedia
Brands, Inc. (Nasdaq: IMBI) is a leading interactive media company
that owns a growing portfolio of lifestyle television networks,
consumer brands and media commerce services. Its brand portfolio
spans multiple business models and product categories. Its
television brands are ShopHQ, ShopBulldogTV, ShopHQHealth and
LaVenta. Its media commerce services brands are Float Left
Interactive and i3PL. Its consumer brands include J.W. Hulme, Live
Fit and Indigo Thread. Please visit www.imediabrands.com for more
investor information.
Safe Harbor Statement under the Private
Securities Litigation Reform Act of 1995This release
contains statements, estimates, projections, guidance or outlooks
that constitute “forward-looking” statements as defined under U.S.
federal securities laws. Generally, the words “believe,” “expect,”
“intend,” “estimate,” “anticipate,” “plan,” “project,” “should” and
similar expressions identify forward-looking statements, which
generally are not historical in nature. These statements may
contain information about our prospects, including anticipated
show, event, or product line launches, and involve risks and
uncertainties. We caution that actual results could differ
materially from those that management expects, depending on the
outcome of certain factors.
Contacts:
Media:press@imediabrands.com(800) 938-9707
Investors:Gateway Investor
RelationsCody SlachIMBI@gatewayir.com(949) 574-3860
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