FRANKFURT, Germany,
June 25, 2019 /PRNewswire/
-- Enterprises in Germany are
looking to improve their traditional intranets and are exploring
ways to use the technology to expand their digital workplace
services, according to a new report published today by Information
Services Group (ISG) (Nasdaq: III), a leading global technology
research and advisory firm.
The 2019 ISG Provider Lens™ Social Business
Collaboration – Services & Solutions Report for Germany finds German enterprises looking to
improve and expand their social collaboration capabilities, but
they are more focused on modernizing existing tools than on new
team collaboration products.
German enterprises also face several challenges in the social
collaboration space, the report says. While vendors offer many
enterprise collaboration tools, businesses in Germany find it challenging to connect those
offerings to their wider organizational goals, the report says.
Specifically, some German enterprises are having a tough time
marrying the IT department's idea of social collaboration with the
needs of employees and the rest of the business.
In addition, German enterprises are having difficulty deriving
business value from the adoption of enterprise social collaboration
tools. While vendors point to employee engagement as a benefit,
many businesses still struggle to translate this indicator to
measurable business outcomes, the report says.
"Some enterprises in Germany
see adoption of social collaboration tools as a huge step,
involving significant change management and team coaching. These
challenges point to the need for social collaboration vendors to
provide easy-to-adopt tools and return-on-investment calculators
when selling to businesses in Germany," said Andrea
Spiegelhoff, partner, ISG
DACH.
The report also finds strong competition in Germany among social collaboration vendors.
Vendors previously offering specialized products are now expanding
their offerings and competing with other social collaboration
specialists.
The report recommends businesses considering new social
collaboration tools should not leave the decision to the enterprise
IT department, but instead should consider the working style and
the demographics of their workforces.
The IT department often "chooses a solution that integrates
easily with the rest of the business ecosystem," Spiegelhoff said.
"However, the solution that best integrates with existing systems
may not offer the collaboration features that employees expect or
that generates measurable results for the business."
The ISG Provider Lens™ report evaluates the
capabilities of 46 providers across three quadrants: Enterprise
Social Collaboration Solutions, Enterprise Social Collaboration
Consulting and Integration, and Social Media Management
Solutions.
The report names Atos as a leader in two quadrants, and
Accenture, Axians, Capgemini, Communardo, COYO, Facelift,
Hootsuite, IBM, Khoros, Microsoft, Salesforce, Sprinklr, T-Systems
and United Planet as leaders in one quadrant each.
The 2019 ISG Provider Lens™ Social Business
Collaboration – Services & Solutions Report for Germany is available to ISG Insights™
subscribers or for one-time purchase this webpage.
About ISG Provider Lens™ Research
The ISG Provider Lens™ Quadrant research series is the only
service provider evaluation of its kind to combine empirical,
data-driven research and market analysis with the real-world
experience and observations of ISG's global advisory team.
Enterprises will find a wealth of detailed data and market analysis
to help guide their selection of appropriate sourcing partners,
while ISG advisors use the reports to validate their own market
knowledge and make recommendations to ISG's enterprise clients. The
research currently covers providers offering their services
globally, across Europe and
Latin America, as well as in the
U.S., Germany, the U.K., the Nordics, Brazil and Australia/New
Zealand, with additional markets to be added in the future.
For more information about ISG Provider Lens research, please visit
this webpage.
The series is a complement to the ISG Provider Lens Archetype
reports, which offer a first-of-its-kind evaluation of providers
from the perspective of specific buyer types.
About ISG
ISG (Information Services Group) (Nasdaq: III) is a leading
global technology research and advisory firm. A trusted business
partner to more than 700 clients, including more than 70 of the top
100 enterprises in the world, ISG is committed to helping
corporations, public sector organizations, and service and
technology providers achieve operational excellence and faster
growth. The firm specializes in digital transformation services,
including automation, cloud and data analytics; sourcing advisory;
managed governance and risk services; network carrier services;
strategy and operations design; change management; market
intelligence and technology research and analysis. Founded in 2006,
and based in Stamford, Conn., ISG
employs more than 1,300 digital-ready professionals operating in
more than 20 countries—a global team known for its innovative
thinking, market influence, deep industry and technology expertise,
and world-class research and analytical capabilities based on the
industry's most comprehensive marketplace data. For more
information, visit www.isg-one.com.
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SOURCE Information Services Group, Inc.