Fans can share their cheeziest
holiday photos on Instagram for a chance to win the ultimate VIP
holiday experience with the Backstreet Boys at Y100's Jingle Ball
in Miami
BATTLE
CREEK, Mich., Nov. 21,
2022 /PRNewswire/ -- When Americans take their
holiday photos this year, Cheez-It® Snap'd is encouraging
the nation to share their cheeziest snaps, just like its thin,
crispy crackers, for the chance to win the most epic holiday snap
backstage at Jingle Ball. Cheez-It Snap'd is partnering
with iHeartRadio to send one lucky winner and a friend to this
year's iHeartRadio Jingle Ball in Miami for the ultimate experience: fly to the
event, attend the show VIP style, and get your holiday card snapped
with the one and only Backstreet Boys.
For a chance to win this V.I.Cheez experience at the Jingle
Ball, all fans need to do is share their cheeziest holiday snaps,
including throwback photos and festive attire, on Instagram and one
winner will be randomly selected. Along with the most epic holiday
backstage experience with the Backstreet Boys, Cheez-It
Snap'd will cover the cost to print and send the winner's favorite
holiday snap to their mailing list.
"For generations, holiday cards have helped spread the holiday
spirit to friends and family near and far," said Erin Storm, senior marketing director of
Cheez-It. "As this timeless tradition has taken on a
nostalgic cheezy twist, it is the perfect trend for our thin,
crispy, baked with 100% real cheese crackers to join in and help
bring out fans' cheezy side, and what better way to do it than at
the holiday event of the year, the iHeartRadio Jingle Ball, with
the Backstreet Boys?!"
To spread cheezy holiday cheer to even more families,
Cheez-It Snap'd is unveiling a Cheezy Snaps Studio at
all 11 iHeartRadio Jingle Ball tour stops, offering free
holiday photo sessions. Featuring a charming 90's inspired backdrop
and holiday photo props, the Cheezy Snaps Studio sets the stage for
memorable holiday snaps that fans can share with all their friends
and family.
"The holidays are meaningful times for us, especially this year
after releasing our first Christmas album A Very Backstreet
Christmas," said the Backstreet Boys. "So, spreading the joy
this season with iHeartRadio and Cheez-It Snap'd is an
exciting partnership, and we can't wait to celebrate the holiday
with our fans."
Starting Nov. 21 through Dec. 4,
fans can enter for the chance to win by sharing their cheeziest
holiday photo on Instagram with #CheezySnapsSweepsakes or
by submitting their snap at iHeartRadio.com/cheezit. For official
rules, click here. Don't forget to follow @CheezIt on Instagram,
Facebook, and TikTok and to share your cheeziest snaps this holiday
season!
About Kellogg Company
At Kellogg Company (NYSE: K),
our vision is a good and just world where people are not just fed
but fulfilled. We are creating better days and a place at the table
for everyone through our trusted food brands. Our beloved brands
include Pringles®, Cheez-It®, Special K®, Kellogg's Frosted
Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®,
Mini-Wheats®, Kashi®, RXBAR®, MorningStar Farms®
and more. Net sales in 2021 were nearly $14.2 billion, comprised principally of snacks as
well as convenience foods like cereal, frozen foods, and noodles.
As part of our Kellogg's® Better Days ESG strategy,
we're addressing the interconnected issues of wellbeing, climate
and food security, creating Better Days for 3 billion people by the
end of 2030. Visit www.KelloggCompany.com.
About iHeartMedia
iHeartMedia, Inc. [Nasdaq: IHRT] is the leading
audio media company in America, reaching over 90% of Americans
every month. iHeart's broadcast radio assets alone have more
consumer reach in the U.S. than any other media outlet; twice the
reach of the next largest broadcast radio company; and over four
times the ad-enabled reach of the largest digital only audio
service. iHeart is the largest podcast publisher according to
Podtrac, with more downloads than the next two podcast publishers
combined and has the number one social footprint among audio
players, with seven times more followers than the next audio media
brand, and the only fully integrated audio ad tech solution across
broadcast, streaming and podcasts. The company continues to
leverage its strong audience connection and unparalleled consumer
reach to build new platforms, products and services.
Visit iHeartMedia.com for more company information.
ABBREVIATED RULES: Enter for a chance to win your trip to
hang out with the Backstreet Boys at Miami Jingle Ball, presented
by Cheez-It Snap'd! No purchase necessary to enter or win. A
purchase will not increase an entrant's chances of winning. Open to
legal U.S. residents of the 50 United States and the District of Columbia, 18+ at the time of
entry. Void where prohibited. Sweepstakes ends 12/4/2022. To enter,
and for official rules, prize description and odds disclosure
visit, www.iheartradio.com/cheezit. Prizes provided by iHeartMedia
+ Entertainment, Inc.
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SOURCE Kellogg Company