Series pairs Advertising Luminaries with
Rising Stars in Conversations about Issues of
Interest to the Industry, Now and in the
Future
Antonio
Lucio, Bozoma Saint John, Daisy Expósito-Ulla, Deborah Wahl,
Louis Carr, Michael Kassan, Renetta
McCann and Wenda Harris Millard Among the List of
Headliners
WASHINGTON, Nov. 16,
2022 /PRNewswire/ -- The American Advertising
Federation (AAF), the "unifying voice for advertising," announced
today the launch of a new podcast series – "Future Legends of
Advertising" – co-produced by iHeartMedia and Known. The podcast is
being launched on the occasion of the 30th anniversary of the AAF
Advertising Hall of Achievement (AHOA) and will pair advertising
luminaries with this year's AHOA inductees in an eight-part series
that will explore issues of interest to the industry. Among
the topics to be explored: branded content, data science, DEI
and social impact, the war for talent, public service, the future
of the CMO and more.
Pairing legends of the past with leaders of
tomorrow is a unique way to explore where we have been & where
we are going
"Who better to talk about the issues affecting our industry
today and tomorrow than those advertising luminaries who have been
there; and those who are plotting the course of our future," said
Gayle Troberman, Chief Marketing
Officer, iHeartMedia. She added, "Marketing geniuses like these
deserve the biggest stage in podcasting. That's why we're excited
to help them drop their advertising wisdom on the #1 iHeartPodcast
Network."
Season one of the eight-part series will debut today, concurrent
with this year's 30th anniversary induction ceremonies for the AAF
Advertising Hall of Achievement. The first episode will feature a
conversation between Wenda Harris
Millard, Former Vice Chairman of MediaLink, Independent
Advisor and the only AAF Advertising Hall of Fame
and Advertising Hall of Achievement inductee, and Crystal Zerrenner, Chief Growth Officer at
Thinx Inc and of Barbie fame. They will be talking about the power
and responsibility of taking big risks, among other topics.
Future episodes will pair the following AHOA inductees and
advertising luminaries:
- Antonio Lucio, Principal
& Founder of 5S Diversity and former global CMO at Meta, HP,
Visa and PepsiCo, and Stephanie Nadi
Olson, Founder & CEO, We Are Rosie, discussing the
importance of matching talent with brands
- Bozoma Saint John, marketing executive, author and
former inductee into the AAF Advertising Hall of Achievement, and
TJ Adeshola, Head of Global Content Partnerships for
Twitter, talking about the things you most want to achieve
- Daisy Expósito-Ulla, Latino trailblazer,
Partner/President-CEO at d exposito & Partners and Advertising
Hall of Fame inductee, and Angela M.
Guzman, SVP & Head of Supplier Diversity, Americas,
dentsu, talking about how to change the industry from the
inside
- Deborah Wahl, Global CMO at General Motors and prior AAF
Hall of Achievement inductee, and Elle
McCarthy, VP of Brand and Social Impact, Electronic
Arts, on the future of gaming and mobility
- Louis Carr, President of
Media Sales at BET, and Jordan
Muse, Managing Director, The Martin Agency, in a
discussion on the importance of diversity in the workplace, why
brands should focus on inclusion as a business imperative and the
responsibility of leading by example for future generations
- Michael Kassan, Chairman
& CEO at MediaLink and AAF Advertising Hall of Fame inductee,
and Bing Chen, Executive Chairman, CEO & Founder, AU
Holdings & Gold House, exchanging ideas on the creator
economy
- Renetta McCann, Chief
Inclusion Experience Officer at Publicis Groupe, and
Bernice Chao, Head of
Integrated Creative, Zambezi and co-Founder, Asians in Advertising,
on DEI and what it takes to make a social impact
Details regarding the air dates for each of these additional
episodes will be announced at a later date.
Ross Martin, president of Known,
Hayley Romer, former Chief Revenue
Officer and Publisher at The Atlantic, and Laura Correnti, Partner, Giant Spoon will serve
as creators and executive producers for the podcast. All three are
former inductees into the AAF Advertising Hall of Achievement.
Martin and Romer also recently served as Co-Chairs of this year's
AHOA Council of Judges. Additionally, Ryan
Martz and Noelle Flores will
serve as producers for iHeartPodcasts.
"What makes this podcast so timely and amazing is that it is an
opportunity to showcase the new spirit of creativity, innovation,
entrepreneurship and public service that is embodied by this year's
Advertising Hall of Achievers," said Mr. Martin. Added Ms. Romer,
"History is about learning from the past to help make a better
future. Pairing legends of the past with leaders of tomorrow is a
unique and exciting way to explore where we have been and where we
are going."
Said Steve Pacheco, President and
CEO of AAF, "AAF prides itself on being a unifying voice for
advertising and a beacon for attracting talent to the advertising
industry. The new 'Future Legends of Advertising' podcast series
will bring both of these promises to life."
"Future Legends of Advertising" will be distributed by the
iHeartPodcast Network and will be available on the iHeartRadio
app and everywhere podcasts are heard beginning today,
concurrent with induction ceremonies for this year's AAF
Advertising Hall of Achievement. Ceremonies will take place at
Cipriani 42nd Street in New York
City. More than 400 corporate business leaders are expected
to attend.
Click here to listen to the first episode in the
series.
ABOUT AAF
The AAF's Board of Directors guides and oversees the
Federation's signature events and initiatives, including
the Advertising Hall of Fame, Advertising Hall of
Achievement, American Advertising Awards, Advertising
Day on the Hill, National Student Advertising Competition
(NSAC), Mosaic Awards, Most Promising Multicultural
Students Program, HBCUs for Advertising and AdCamp
for high school students -- all serving the Federation's 35,000+
professional members nationwide, 4,000+ students and educators, and
more than 60+ corporate members spanning media and tech companies,
advertisers and agencies. Established in 1905, the American
Advertising Federation (https://aaf.org) acts as the "Unifying
Voice for Advertising."
ABOUT IHEARTMEDIA, INC.
iHeartMedia,Inc [Nasdaq: IHRT] is the leading audio media
company in America, reaching over 90% of Americans every month, and
has a portfolio of unmatched consumer brands and industry-leading
events. iHeart's broadcast radio assets alone have more consumer
reach in the U.S. than any other media outlet; twice the reach of
the next largest broadcast radio company; and over four times the
ad-enabled reach of the largest digital only audio service. iHeart
is the largest podcast publisher according to Podtrac, with more
downloads than the next four podcast publishers combined; has the
number one social footprint among audio players, with seven times
more followers than the next audio media brand; and is the only
fully integrated audio tech solution across broadcast, streaming
and podcasts. The company continues to leverage its strong audience
connection and unparalleled consumer reach to build new platforms,
products and services. Visit https://www.iheartmedia.com for
more company information.
ABOUT KNOWN
Known is the only media, creative and strategy agency built to
meet the challenges and opportunities facing marketers today. We
use data science, research, technology and breakthrough creative to
help our clients win. Our clients include some of the most
innovative brands in the world. We are setting new standards by
delivering those clients the advanced, end to end solutions they
need, in the most efficient, effective and transparent ways. Go to
https://known.is to learn more.
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SOURCE American Advertising Federation