Jake from State Farm® Doles Out the Perks and
Keeps Users Engaged Inside iHeartLand’s New State Farm
Neighborhood
Intel® Powers Up iHeartLand Experience with its
House of Wonder, Full of Fantastical Possibilities
iHeartMedia today opened the gates to iHeartLand on Roblox,
cementing itself as a go-to destination and pioneer in the
rapidly-expanding metaverse. iHeartLand is a one-of-a-kind place
where gaming, live events, never-ending entertainment, music and
the most popular talent converge to offer fans a premiere
interactive experience. Users on Roblox will become music tycoons
by collecting sound energy throughout iHeartLand to power their own
customized music studio as well as unlock upgrades, fan experiences
and rewards. Users can also visit different branded spaces like the
State Farm Neighborhood featuring Jake from State Farm and Intel
House of Wonder to engage with other avatars, play games and
more.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20220913005994/en/
The Player Studio at iHeartLand on
Roblox. (Photo: iHeartMedia)
“We’re always looking for more ways to connect with our audience
and provide the kind of unique experiences only iHeartMedia can
offer, and we’re thrilled to expand our footprint in the metaverse
by opening iHeartLand on Roblox,” said Conal Byrne, CEO of the
iHeartMedia Digital Audio Group. “Our scale and reach across all
forms of entertainment give iHeart an elite position to bring the
hottest artists, freshest music and biggest podcasts to Roblox.
iHeartLand on Roblox is set to blow all expectations away.”
To celebrate its launch on Roblox, iHeartLand’s State Farm Park
will host a video performance from multi-platinum singer,
songwriter, producer and multi-instrumentalist Lauv on September 16
at 7 p.m. ET. Lauv will perform songs from his new album “All 4
Nothing,” and fans can walk the red carpet and take selfies with
his NPC (non-player character). The kickoff concert will be
followed by an album release party with Charlie Puth on October 7,
where new music will be performed for the first time in celebration
of his upcoming album CHARLIE. State Farm Park, the epicenter of
iHeartLand, will host a total of 20 can’t-miss events in the next
year. In addition to Lauv and Charlie Puth, “The Trap Nerds” will
also join the lineup for a special podcast event later this
year.
“I’m so excited to be the first artist to perform at
iHeartLand’s State Farm Park on Roblox and can’t wait to share this
unique experience with my fans,” said Lauv. “It’s my first concert
in the metaverse so hope you all enjoy it as much as I did
performing.”
In addition to the large-scale venue events throughout the year,
iHeartLand will be an always-on destination for users to become
music tycoons.
Upon arriving to iHeartLand, each user will be given a simple
music studio to personalize. From there, users will build their way
towards a music empire by harnessing the power of audio and must
search the streets of iHeartLand to collect sound energy to deposit
back at their studio. The sound energy powers the studio while
generating listeners and iHeartBucks, which are used in-experience
to upgrade their studio with cool equipment, playlist programming,
studio pets and more. Users will be encouraged to explore other
player studios to check out their customizations and music while
collecting more sound energy, keeping them entertained and
engaged.
Built to feel like the ultimate block party, iHeartLand brings
together the best of Roblox and fan events to give users a
one-of-a-kind experience. More exciting new features in iHeartLand
on Roblox, including how to power up the experience, include:
State Farm Neighborhood: With the launch of Jake from
State Farm on Roblox, State Farm Neighborhood will amplify the
iHeartLand experience with Jake’s daily quest board. Located next
to State Farm Park and accessible through a pedestrian bridge,
State Farm Neighborhood resembles the look and feel of a street
festival with interactive features such as a Ferris wheel, food
trucks and access to a special sky-top viewing platform with
unobstructed aerial views of the State Farm Park main stage where
today’s biggest artists like Lauv and Charlie Puth will perform.
Users can complete Jake’s daily quests and play mini games to win
iHeartBucks which can be used in State Farm Neighborhood to
purchase unique verch (virtual merchandise) and gear for their
avatar, including an outfit resembling Jake’s iconic khakis and red
polo.
“We are excited to bring Jake to the Roblox metaverse – we have
integrated him in virtual worlds as an avatar before with other
initiatives and younger generations have interacted positively with
him, so we knew this was a natural next step,” said Alyson Griffin,
State Farm VP, Marketing. “Our transition to Roblox is aligned with
our strategy to generate future demand by showing up in new places.
We saw this collaboration with iHeartMedia as a great opportunity
to reach younger generations through music and experiential
opportunities and continue showing up as your good neighbor in the
metaverse.”
Intel® House of Wonder: Intel® will bring a
fantastical element to iHeartLand through the House of Wonder
installation that encourages users to see the wonder in the world
around them. At the House of Wonder, users will enter a surreal
waterfront setting that stands out in iHeartLand as a can’t-miss
destination where they can power up their experience by using their
iHeartBucks. The eye-catching location features dolphins in the
courtyard and an Intel “Bong” button that plays the brand’s iconic
jingle, too. The House of Wonder will be crucial to the experience
since it’s the only way users can exchange their iHeartBucks for
in-game Intel® Core™ processors, which will allow them to level up
quicker as they explore iHeartLand by collecting and depositing
sound energy into their music studios at faster speeds. The
installation will also be the go-to destination for players to
collect Wonderful emotes that enhance their concert experience with
fun features like the ability to shoot rainbows and confetti during
unforgettable moments.
“Intel is all for innovation, excitement and changing the world
in wonderful and awe-inspiring ways,” said John Coyne, Intel VP,
Brand, Creative & Media. “We look to bring this to life in
iHeartLand by empowering users in such a unique and thrilling
fashion with the incorporation of the House of Wonder. It’s an
absolute pleasure to partner with iHeartMedia here to inspire the
next generation, and be a catalyst for their innovative and
imaginative minds; and to do it in the metaverse of all places? How
wonderful is that?”
iHeartLand was created by The Gang, an industry-leading
developer specializing in Roblox. Click here to view a tour of the
new iHeartLand on Roblox.
About iHeartMedia iHeartMedia, Inc. [Nasdaq: IHRT] is the
leading audio media company in America, reaching over 90% of
Americans every month. iHeart’s broadcast radio assets alone have
more consumer reach in the U.S. than any other media outlet; twice
the reach of the next largest broadcast radio company; and over
four times the ad-enabled reach of the largest digital only audio
service. iHeart is the largest podcast publisher according to
Podtrac, with more downloads than the next two podcast publishers
combined and has the number one social footprint among audio
players, with seven times more followers than the next audio media
brand, and the only fully integrated audio ad tech solution across
broadcast, streaming and podcasts. The company continues to
leverage its strong audience connection and unparalleled consumer
reach to build new platforms, products and services. Visit
iHeartMedia.com for more company information.
About State Farm For 100 years, the mission of State Farm
has and continues to be to help people manage the risks of everyday
life, recover from the unexpected, and realize their dreams. State
Farm and its affiliates are the largest providers of auto and home
insurance in the United States. Its more than 19,400 agents and
approximately 53,400 employees serve over 87 million policies and
accounts – which includes auto, fire, life, health, commercial
policies and financial services accounts. Commercial auto
insurance, along with coverage for renters, business owners, boats
and motorcycles, is available. State Farm Mutual Automobile
Insurance Company is the parent of the State Farm family of
companies. State Farm is ranked No. 42 on the 2022 Fortune 500 list
of largest companies. For more information, please visit
www.statefarm.com.
About Lauv For as much as he’s known for intriguing and
inventive soundscapes, multi-Platinum chart-topping singer,
songwriter, producer, and multi-instrumentalist Lauv asserts
himself as a storyteller, first and foremost. His stories continue
to enchant audiences everywhere by converting the magic around him
into generational anthems. Starting his artist career in 2015, Lauv
introduced himself with viral sensation “The Other,” he landed a
global smash in the form of “I Like Me Better.” It tallied over 2
billion streams, while reaching Top 10 chart positioning at Top 40
radio and Top 5 chart positioning at Hot AC radio in the US, went
sextuple-Platinum in the US and Platinum in twelve other countries.
He served up Gold-selling 2018 playlist I Met You When I Was 18 and
Gold-selling 2020 debut album ~how i’m feeling~ along with a
procession of hits, including the Platinum hit “I’m So Tired” with
Troye Sivan as well as Gold-certified singles “There’s No Way”
[feat. Julia Michaels] and “Lonely” [feat. Anne-Marie].” In between
selling out headline tours and supporting Ed Sheeran in stadiums,
he has performed on The Tonight Show Starring Jimmy Fallon, Jimmy
Kimmel LIVE!, The Late Late Show with James Corden, and more.
Lauv’s second full-length album, All 4 Nothing, is out now
featuring “26’, “All 4 Nothing (I’m So In Love),” “Kids Are Born
Stars,” and “Stranger.”
View source
version on businesswire.com: https://www.businesswire.com/news/home/20220913005994/en/
iHeartMedia Angel Aristone AngelAristone@iHeartMedia.com
iHeartMedia Jenn Powers JennPowers@iHeartMedia.com
State Farm Gina Wilken gina.wilken.dyoj@statefarm.com
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