With iHeartLand, iHeartMedia Will Host 20 Major
Events at State Farm Park Over the Next Year in this Always-on
Entertainment and Gaming Space
Event Series Kicks Off with Charlie Puth’s
First-Ever Performance in the Metaverse at iHeartLand’s State Farm
Park, the Premiere Destination for Fan Experiences, on September 9
at 7 p.m. ET
iHeartMedia today debuted iHeartLand, a state-of-the-art,
always-on entertainment space where music and gaming collide. Built
using Fortnite’s Creative toolset, iHeartLand combines compelling
gameplay with a persistent cadence of entertaining events,
programming and one-of-a-kind fan experiences. Fans can check out
iHeartLand and the all-new State Farm Park now in Fortnite with
more exciting metaverse integrations coming soon.
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iHeartLand’s State Farm Park
“Our goal is to meet audiences where they are - delivering
innovative, incredible programming to constantly challenge
ourselves to take entertainment to the next level. iHeartLand will
feature a full calendar of music and podcast performances at State
Farm Park that give fans a chance to play and interact with shows
and artists in awesome new ways,” said Conal Byrne, CEO of the
iHeartMedia Digital Audio Group. “From interactive performances and
intimate backstories to immersive game play, native to the platform
– this new world allows us to extend the reach of today’s biggest
creators, artists and personalities in groundbreaking ways, and is
a big next step for iHeartMedia in expanding our engagement with
our users.”
iHeartLand is the first metaverse destination dedicated to
bringing fans closer to today’s biggest stars through gameplay. The
launch will kick off with a special two-part performance by
GRAMMY-nominated singer, songwriter and producer, Charlie
Puth–the superstar’s first concert in the metaverse–on
September 9 at 7 p.m. ET inside Fortnite at iHeartLand’s State Farm
Park. This event will be followed by an album release party with
new music performed for the first time in celebration of his
upcoming album CHARLIE to be released on October 7. In addition to
sharing information and new music from his upcoming album, Puth
will be hosting an interactive game designed to test fan knowledge
leading up to his big shows inside iHeartLand. This
first-of-its-kind entertainment venue is an important evolution of
fan experiences, combining major concerts, album releases, hit
podcast events and interactive gaming in exciting new ways. Over
the next year, State Farm Park in iHeartLand will host 20 major
events across the music and podcasting space including unique
artist-fan experiences that can be unlocked through gameplay.
“I’m so excited to enter the metaverse for the first time in
partnership with iHeartRadio and check out all iHeartLand has to
offer. It’s really important to me to connect with my fans in new
ways and it’ll be a blast to all come together and have some fun,”
said Puth. “I couldn’t be happier to share this with iHeart and the
fans who have been part of some of the most memorable moments in my
career. See you there!”
In true Fortnite fashion, iHeartLand will be dynamic, developing
a story of its own; undergoing periodic changes and refreshes; and
periodically introducing new minigames.
"What iHeartMedia and the team at Atlas Creative have created is
a compelling look at a future of Fortnite where artists and brands
can independently and authentically connect with fans in new and
persistent ways at scale,” said Matthew Henick, VP, Metaverse
Development for Epic Games. “We can’t wait for players to
experience all of the incredibly ambitious content that iHeartLand
has planned in the coming months.”
Current island elements include:
State Farm Park: This first-of-its-kind “outdoor” venue
brought to iHeartLand by State Farm® is located at the center of
the island where users spawn into the game. It features a massive
screen attached to the main stage where users will enjoy concerts,
shows and programming from the biggest artists today. Additionally,
there will be a red-carpet area where players can snap selfies as
well as a countdown clock for players to keep track of the next big
event. The area will also feature a lawn sprawled with food and
tents where players can use gold (an earnable currency specific to
iHeartLand) for items including a fireworks flare cannon and Boogie
Bomb emote, which will make other users dance when hit with
one.
“Our collaboration with iHeart gives State Farm the opportunity
to continue to engage customers and reach new audiences in
innovative ways, in both the physical and digital worlds,” said
Alyson Griffin, State Farm VP, Marketing. “State Farm Park offers
an added experiential element for Fortnite Creative visitors to
fully immerse themselves in virtual entertainment – including
concerts, meet-and-greets with their favorite artists, trivia and
interactive games.”
Minigames: Players will enjoy a variety of competitive,
fun and engaging minigames that will reward users with gold. The
games will also provide an opportunity for users to unlock special
experiences like gameplay competitions with artists themselves.
Games include:
- Cranking 90s – a building game where users compete to be
the first to the top.
- Speed of Sound – a high speed race car game where
players compete on a heart shaped racetrack to be the first to
cross the finish line.
- Color Switch: Mic Drop – players must jump to-and-from
vibrant colored tiles to make sure they are standing on the color
that’s called as they compete to be the last one standing at the
end of the game.
- Leap of Faith – an obstacle game set in the clouds where
players must be the fastest to complete a course that includes long
jumps, climbing walls and falling floors.
iHeart Headquarters: Players can head inside the iHeart
building to view a small-scale overhead map of the island to find
their way throughout iHeartLand, a broadcast recording studio and
iHeart’s famed radio Tuning Tunnel found in its actual New York
City headquarters.
iHeartLand was developed by Atlas Creative, an industry-leading
game developer specializing in Fortnite Island development. Click
here to view the trailer of the new iHeartLand in Fortnite.
Additional State Farm Park performances and events will be
announced soon.
This is an independently created experience in Fortnite and is
not sponsored, endorsed or administered by Epic Games, Inc.
About iHeartMedia iHeartMedia, Inc. [Nasdaq: IHRT] is the
leading audio media company in America, reaching over 90% of
Americans every month. iHeart’s broadcast radio assets alone have
more consumer reach in the U.S. than any other media outlet; twice
the reach of the next largest broadcast radio company; and over
four times the ad-enabled reach of the largest digital only audio
service. iHeart is the largest podcast publisher according to
Podtrac, with more downloads than the next two podcast publishers
combined and has the number one social footprint among audio
players, with seven times more followers than the next audio media
brand, and the only fully integrated audio ad tech solution across
broadcast, streaming and podcasts. The company continues to
leverage its strong audience connection and unparalleled consumer
reach to build new platforms, products and services. Visit
iHeartMedia.com for more company information.
About Charlie Puth Charlie Puth has proven to be one of
industry’s most consistent hitmakers and sought-after
collaborators. Puth has amassed eight multi-platinum singles, four
GRAMMY nominations, three Billboard Music Awards, a Critic’s Choice
Award, and a Golden Globe nomination. His 2018 GRAMMY-nominated LP,
Voicenotes, was RIAA Certified Gold only four days after its
release and has logged over 5.6 billion streams worldwide. Puth’s
2020 collaboration with Gabby Barrett on their “I Hope” Remix
earned him his fourth top 10 track on the Billboard Hot 100, hit
number one on the Billboard “Adult Pop Songs” chart, and won a 2021
Billboard Music Award for “Top Collaboration.” Puth also co-wrote
and produced The Kid Laroi and Justin Bieber’s record-breaking
single, “Stay,” which quickly become one of the biggest songs of
2021 and holds the title for the longest-reigning No. 1 on the
Billboard Global 200 chart and the first to lead it for
double-digits - spending a total of eleven weeks at the top of the
chart. Puth is currently gearing up to release his highly
anticipated and deeply personal third studio album, CHARLIE, due
October 7, 2022. After months of fan anticipation to his 18 million
followers on TikTok, Puth released his critically-acclaimed first
single from the album, “Light Switch,” in January 2022 which hit #1
on the Apple iTunes Pop Chart and has garnered more than 449
million streams globally and over 91 million views on YouTube.
Teaming up with global superstar Jung Kook of BTS, Puth received
his highest chart debut to date with his latest single, “Left And
Right (Feat. Jung Kook Of BTS).” The single has already surpassed
158 million streams and 118 million views on YouTube. Known for
giving fans a glimpse of his creative process via TikTok, Puth has
taken his followers along every step of the way while developing
his most vulnerable album to date.
About State Farm For 100 years, the mission of State Farm
has and continues to be to help people manage the risks of everyday
life, recover from the unexpected, and realize their dreams. State
Farm and its affiliates are the largest providers of auto and home
insurance in the United States. Its more than 19,400 agents and
approximately 53,400 employees serve over 87 million policies and
accounts – which includes auto, fire, life, health, commercial
policies and financial services accounts. Commercial auto
insurance, along with coverage for renters, business owners, boats
and motorcycles, is available. State Farm Mutual Automobile
Insurance Company is the parent of the State Farm family of
companies. State Farm is ranked No. 42 on the 2022 Fortune 500 list
of largest companies. For more information, please visit
www.statefarm.com.
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iHeartMedia Angel Aristone AngelAristone@iHeartMedia.com State
Farm Gina Wilken gina.wilken.dyoj@statefarm.com
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