NEW YORK, Sept. 22, 2020 /PRNewswire/ -- Today,
Dotdash announced its acquisition of leading food and recipe sites
Simply Recipes and Serious Eats from Fexy Media. The sites join
Dotdash's award-winning family of brands and are now a part of the
company's vibrant food and drink portfolio alongside The Spruce
Eats and Liquor.com.
Simply Recipes is a top recipe site for families and everyday
cooks, with a history as one of the original food blogs, and
Serious Eats is a top site for foodies and food-obsessed
millennials. Together, they reach more than 16 million people
per month (comScore, August 2020) and
have nearly 30 years of combined expertise inspiring people in all
things food and drink. Dotdash is now one of the top three largest
food and recipe publishers online.
"We have admired Simply Recipes and Serious Eats for years, and
are thrilled to add these extraordinary brands to the Dotdash
family," said Neil Vogel, CEO,
Dotdash. "Our cooking, food, and drink portfolio now reaches a
broad and passionate audience from elite chefs and mixologists to
everyday family cooks and new foodies."
"We're excited and honored to steward Simply Recipes and Serious
Eats through their next phase of growth," continued Eric Handelsman, GM, The Spruce Eats.
"Dotdash has a proven track record of building and scaling
brands with exceptional content. We are thrilled to have our two
top media properties join Dotdash to build a powerhouse in the
digital food space," said Cliff
Sharples, co-CEO of Fexy Media.
Simply Recipes and Serious Eats will continue to utilize Fexy's
Relish technology, enabling consumers to save and shop recipes, and
Dotdash will deploy Relish across The Spruce Eats.
This is the fifth acquisition for Dotdash since the beginning of
2019. The deal closed September 21,
2020.
About Dotdash
Dotdash's vibrant brands help over
100 million users each month find answers, solve problems, and get
inspired. Dotdash is among the largest and fastest growing
publishers online, and has won over 50 awards in the last year
alone, including Digiday's 2020 Publisher of the Year. Dotdash
brands include Verywell, The Spruce, Investopedia, Byrdie, among
others. Dotdash is an operating business of IAC (NASDAQ: IAC).
About Fexy Media
Fexy was founded in Seattle Washington in 2014 by tech veterans
Lisa and Cliff Sharples and
Ben Sternberg. Fexy is solving the
$1.7 trillion dollar question,
"what's for dinner tonight?" Fexy's Relish platform manages every
aspect of food for a household, including the daily shopping list,
meal planning, cooking, recipe discovery, and grocery purchasing.
The technology connects any online recipe with same-day grocery
delivery or pickup through thousands of national and local grocery
brands, including Walmart, Kroger, Shipt, and Instacart. Relish
reaches more than 100 million users per month across its network of
over 30 food sites, Relish.com, and the Relish app.
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SOURCE Dotdash