FOX News Digital Marks Double Digit Increases Across All Key Performance Indicators in April Versus Prior Year
May 14 2020 - 4:20PM
Business Wire
FOX News Digital Finishes Month with Record
Engagement Across “America Together” Multiplatform
Initiative
FOX News Digital finished the month of April with double digit
increases versus the prior year across all key performance
indicators, including multiplatform views (a 26 percent increase
from April 2019), multiplatform minutes (a 19 percent increase from
April 2019) and multiplatform unique visitors (a 20 percent
increase from April 2019), according to Comscore. The network also
yielded highs in multiplatform unique visitors (121.5 million),
total multiplatform views (1.9 billion) and total multiplatform
minutes (4.5 billion minutes), while its comprehensive coverage of
the pandemic continued to drive traffic and engagement. This April
marked the second highest month of multiplatform unique visitors,
coming only behind March 2020, as well as notched the network’s
fifth consecutive month with over 100 million multiplatform unique
visitors. The strong performance also helped propel the FOX News
Mobile App ahead of the CNN Mobile App for the 17th month in a row
in unique visitors (8.7 million versus CNN’s 7.3 million).*
Throughout April, FOXNews.com’s coronavirus landing page was the
top category page on the site in terms of page views, according to
SimilarWeb. Chief political anchor Bret Baier’s exclusive report on
the origins of the coronavirus also notched one of the top pages on
FOX News Digital for the month with over 7 million page views,
according to data from Adobe Analytics. Since launching the new
America Together editorial series on March 25th, FOX News Digital
has featured over 750 separate stories of sacrifice and
selflessness during the pandemic. The content has generated 28
million page views across 8.5 million unique devices. In terms of
video consumption, America Together videos have received over 11.5
million views since launch. Anchor Dana Perino’s digital storytime
series for children, also initiated during the pandemic received
10.5 million video views, and averaged nearly 300,000 views per
day.
For the 68th consecutive month, FOX News remained the most
engaged news brand on social media (Facebook, Twitter, Instagram)
among the news competitive set, driving 55 million total
interactions, according to Socialbakers. FOX News remained number
one in Facebook and Instagram interactions among news competitors
for the month, amounting more than 33.3 million on Facebook as well
as ranking number one for Facebook video views and earning a record
month for Instagram interactions with 21.4 million.
FOX Business Network also marked a record month online, securing
23.5 million multiplatform unique visitors, its second highest
month ever in the category. Following this same trend in
multiplatform total minutes, FOXBusiness.com drove 191 million
multiplatform total minutes. In multiplatform total views,
FOXBusiness.com secured 101 million views, also its second-highest
month delivered.**
APRIL 2020 FOX NEWS DIGITAL VS.
CNN.COM
Multi-Platform Total Minutes FOX News Digital –
4,502,000,000 (up 19 percent vs. April 2019) CNN.com –
5,480,000,000 (up 90 percent vs. April 2019)
Multi-Platform Total Views FOX News Digital –
1,976,000,000 (up 26 percent vs. April 2019) CNN.com –
2,934,000,000 (up 100 percent vs. April 2019)
Multi-Platform Unique Visitors FOX News Digital –
121,513,000 (up 20 percent vs. April 2019) CNN.com –
165,056,000 (up 33 percent vs. April 2019)
FOX News Media operates the FOX News Channel (FNC), FOX Business
Network (FBN), FOX News Digital, FOX News Audio and the
direct-to-consumer subscription streaming service FOX Nation. A top
five-cable network, FNC has been the most watched television news
channel for more than 18 consecutive years, while FBN currently
ranks among the top business channels on cable. Owned by FOX
Corporation, FOX News Media reaches 200 million people each
month.
*Source: Comscore Media Metrix® Multi-Platform, Total Digital
Audience, Custom-Defined List including CNN.com, NBCNews.com,
ABCNews.com, CBSNews.com, Fox News Digital Network,
WashingtonPost.com, NYTimes.com, HuffPost U.S., Wall Street Journal
Online, Reuters.com, and USAToday.com, April 2020, U.S. &
Comscore Mobile Metrix®, Mobile App Only, [FOX News Mobile App and
CNN Mobile App], April 2020, U.S.
**Source: Comscore Media Metrix® Multi-Platform, Total Digital
Audience, Custom-Defined List including FoxBusiness.com,
Bloomberg.com, CNBC.com, CNN Business, Entrepreneur.com,
Forbes.com, HuffPost Business, MarketWatch, Motley Fool, MSN Money,
TheStreet.com, USA TODAY Money, WSJ Online, Yahoo! Finance, April
2020, U.S.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20200514005862/en/
FOX News Media Contact: Tess
Glancey/212-301-3285
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