FOX News Media Forms Strategic Advertising Partnership With HEVĒ for Branded Content
December 19 2019 - 12:22PM
Business Wire
FOX News Media has formed a strategic advertising partnership
with Emmy ® award-winning branded content agency, HEVĒ, announced
Jeff Collins, executive vice president, advertising sales for FOX
News Media.
In making the announcement, Collins said, “With a reach of more
than 200 million people each month across all of our platforms, FOX
News Media provides advertisers a unique opportunity to reach a
highly educated and loyal audience. We’re excited to partner with
HEVĒ, offering our partners creative content to tell the story
behind a brand marketing message in a way that resonates with our
viewers.”
HEVĒ CEO Chris Hercik added, “The power of this partnership is
the combination of FOX News Media’s engaged audience and HEVĒ’s
creative strategy, empathetic storytelling and predictive insights.
Our team has a proven track record of crafting big, beautiful,
narrative stories that connect brands to consumer’s hearts and
minds. Together, we seek depth, embrace complexity and strive to
amplify the ordinary.”
The partnership with HEVĒ will enable FOX News Media to provide
advertisers with unique branding opportunities to reach the news
organization’s loyal and unduplicated audience while further
enhancing the viewing experience. In working with the ad sales
team, HEVĒ will help create storytelling contextually aligned to an
advertiser’s message that is personalized to the FOX News
audience.
Additionally, the partnership will provide strategic solutions
and resources for FOX News Media to design custom creative across
the organization’s linear and digital platforms, including FOX News
Channel, FOX Business, FOX News Digital and FOX News Radio. HEVĒ
will also deliver critical viewership insights through branded case
studies and industry analysis.
HEVĒ, an extension of INVNT, the global live brand storytelling
agency™, is a creative and content collaboration agency that
specializes in narrative-led, innovation-inspired, data-fueled
‘Performance Content’ designed to deliver higher levels of
engagement and value for brands and organizations. Based in New
York City, HEVĒ is a collaborative of creators, strategists,
innovators and producers, combined for the first time with the
latest in predictive analytics.
FOX News Media operates the FOX News Channel (FNC), FOX Business
Network (FBN), FOX News Digital, FOX News Radio, FOX News Headlines
24/7, FOX News podcasts and the direct-to-consumer subscription
streaming service FOX Nation. A top five-cable network, FNC has
been the most watched television news channel for more than 17
consecutive years, while FBN has ranked as the number one business
channel for the past two years. Owned by FOX Corporation, FOX News
Media reaches 200 million people each month.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20191219005626/en/
FOX News Media Contact:
Caley Cronin/212-301-3972
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