AWS and FOX Team Up to Reinvent Media Content Delivery
December 03 2019 - 2:00PM
Business Wire
FOX and AWS to build transformative 8K Capable
Media Platform on AWS to create, produce, and deliver live and on
demand content across traditional and digital platforms to enhance
consumers’ experiences
FOX selects AWS as its official cloud and
machine learning provider
Today Amazon Web Services, Inc. (AWS), an Amazon.com company
(NASDAQ: AMZN), announced that Fox Corporation (Nasdaq: FOXA, FOX)
(“FOX”) and AWS have signed a multi-year strategic collaboration
agreement to use AWS’s unmatched portfolio of services, highly
reliable infrastructure, and professional services organization to
enable a new cloud-based media production and delivery platform.
The integrated platform for broadcast and digital video services
will distribute FOX’s leading sports, news, and entertainment
television content to multi-channel video programming distributors,
to more than 200 affiliate stations, and to over-the-top (OTT)
providers, marking the first time that a single platform will be
used to deliver both traditional broadcast and direct to consumer
streaming services. It will also underpin FOX’s production
facilities in Tempe, Los Angeles, New York, and Charlotte.
In addition, FOX will be using the first AWS Local Zone within
its operations, a new type of AWS infrastructure deployment that
places compute, storage, database, and other select services closer
to customers for applications in particular locations where their
customers expect single-digit millisecond latency.
The strategic collaboration agreement will include:
- FOX will use AWS Media Services to deliver its linear broadcast
workflows to cable television systems, direct broadcast satellite
operators, and telecommunication companies, and to distribute its
internet-based over-the-top (OTT) content directly to consumer
streaming services. This will allow the enhanced delivery of live
sports, news, and entertainment to hundreds of affiliate TV
stations, FOX’s pay TV partners, and streaming media companies
across the U.S. The depth of native media capabilities available in
AWS Media Services means that FOX can underpin its business with
more adaptable, elastic and efficient workflows that are fit for
the integrated future of linear TV and video streaming to
consumers.
- AWS Outposts, fully managed and configurable compute and
storage racks built with AWS-designed hardware, will enable FOX to
run compute and storage on-premises in FOX production facilities
for video processing, including linear video editing and picture
graphics workflows. This will enable FOX’s creative teams to have
the lowest possible latency, which is critical for video production
delivery.
- By using AWS analytics services, including Amazon Kinesis, and
machine learning services such as Amazon SageMaker to enhance live
video streams and enable a real-time data capabilities, FOX will
deliver new and innovative products and services in addition to
providing enhanced user experiences and improved operations.
“Our extended partnership with AWS will strategically underpin
our video and data workflows with a world class, adaptable,
reliable, and scalable set of platforms that will extend and evolve
to power our business well into the future,” said Paul Cheesbrough,
Chief Technology Officer and President of Digital, Fox Corporation.
“Across our facilities, we’re enabling our organization to create a
platform that will respond to real-time data that enables us to
deliver the best programming.”
“FOX’s media platform is pioneering the delivery of live content
using AWS’s unmatched breadth of functionality and highly reliable
infrastructure to usher in a new model for content delivery that
will drive operational efficiency and greater agility,” said Dr.
Werner Vogels, Vice President and Chief Technology Officer at
Amazon. “The platform will serve as the nerve center for FOX
distribution and operation capabilities, supporting the most
demanding needs of live broadcast television production and
distribution with plenty of capacity. We look forward to working
with FOX on this unique, green-field opportunity to unify and
transform the delivery of reliable and innovative content to
millions of viewers.”
About Amazon Web Services
For over 13 years, Amazon Web Services has been the world’s most
comprehensive and broadly adopted cloud platform. AWS offers over
165 fully featured services for compute, storage, databases,
networking, analytics, robotics, machine learning and artificial
intelligence (AI), Internet of Things (IoT), mobile, security,
hybrid, virtual and augmented reality (VR and AR), media, and
application development, deployment, and management from 69
Availability Zones (AZs) within 22 geographic regions, with
announced plans for 13 more Availability Zones and four more AWS
Regions in Indonesia, Italy, South Africa, and Spain. Millions of
customers—including the fastest-growing startups, largest
enterprises, and leading government agencies—trust AWS to power
their infrastructure, become more agile, and lower costs. To learn
more about AWS, visit aws.amazon.com.
About Amazon
Amazon is guided by four principles: customer obsession rather
than competitor focus, passion for invention, commitment to
operational excellence, and long-term thinking. Customer reviews,
1-Click shopping, personalized recommendations, Prime, Fulfillment
by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets,
Fire TV, Amazon Echo, and Alexa are some of the products and
services pioneered by Amazon. For more information, visit
amazon.com/about and follow @AmazonNews.
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