Senators Raise Concerns Over 'Finstas'
September 30 2021 - 1:07PM
Dow Jones News
By Jeff Horwitz
Senators raised concerns about Facebook's apparent interest in
encouraging teens' use of secondary Instagram accounts,
colloquially known as "Finstas" (with the F standing for fake) as a
way to increase usage in major markets already saturated with the
company's products.
"They are actually devising marketing plans to help kids and
teens-get this-create secondary or anonymous accounts that they can
hide from their parents," Sen. Marsha Blackburn (R., Tenn.)
said.
The comments were a reference to internal Facebook research
noting that the creation of secondary accounts increases the usage
of the platform and the amount of content users share.
"Teens' growing use of secondary accounts and 'Finstas' suggest
a strong market product fit for exploring different sides of
themselves and interests," documents said.
Among the reasons young users might want secondary accounts
would be to separate out their online lives from their parents, the
documents said-a goal that senators argued was in conflict with the
company's claims that it encouraged parental oversight.
(END) Dow Jones Newswires
September 30, 2021 12:52 ET (16:52 GMT)
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