Farmer Bros. Co. Stockholders urged to
look for the GOLD Proxy Card for the 2019 Annual Meeting of Stockholders
LOS ANGELES, California, October 30, 2019
– Jeanne Farmer Grossman (individually and as the sole trustee of certain trusts), Thomas William Mortensen, and Jonathan
Michael Waite (collectively, the “Concerned Stockholders”) announced today that they issued an open letter urging
stockholders of Farmer Bros. Co. (Nasdaq: FARM) (the “Company”) to STOP, LOOK and LISTEN before taking any action
in response to the Company’s solicitation of proxies for the 2019 Annual Meeting of Stockholders. The complete text of the
letter to stockholders follows:
October 30, 2019
AN IMPORTANT MESSAGE FROM CONCERNED STOCKHOLDERS
FARMER BROS. CO. TO THEIR FELLOW STOCKHOLDERS
Dear Fellow Farmer Bros. Co. Stockholder:
You will soon receive or may have already
received a proxy statement and accompanying white proxy card from Farmer Bros. Co. (“Farmer Bros.” or the “Company”)
in connection with the upcoming 2019 Annual Meeting of Stockholders of the Company (the “Annual Meeting”), set
for 10:00 a.m. Central Standard Time, on Tuesday, December 10, 2010, at the Hilton Dallas/Southlake Town Square, 1400 Plaza Place,
Southlake, Texas 76092, with a record date for the Annual Meeting of October 18, 2019.
We strongly urge you NOT to return
the white proxy card or voting instruction form from the Company and NOT to allow the Company to take your vote over the
telephone or by internet, but to wait until you receive and review our definitive proxy materials and GOLD proxy
card, which we will be sending to you soon, before voting. If you have already voted the Company’s white proxy card or voting
instruction form or had your vote taken by the Company over the telephone or by internet, a later-dated GOLD proxy
card will revoke your previously cast vote.
We are seeking your support for the election
of our two highly qualified nominees, Thomas William Mortensen and Jonathan Michael Waite, to the Company’s Board of Directors
(the “Board”), due to our continued frustration with the performance of Farmer Bros. and our concerns that the
Board is not taking the appropriate action to maximize stockholder value. As shown in the Company’s own proxy statement,
the Company’s three-year cumulative Total Shareholder Return (“TSR”) of -49% significantly underperformed
the general market and its peer group, which had a TSR of +40%. We strongly believe that the Board must be reconstituted to ensure
that the directors take the necessary steps for the Company’s stockholders to realize the maximum value of their investment.
We strongly urge you to wait for and carefully
consider the information contained in the Concerned Stockholders’ proxy materials and the GOLD proxy card prior
to casting your vote in connection with the Annual Meeting.
Who are the
in the proxy solicitation in connection with the Annual Meeting include myself, Jeanne Farmer Grossman (individually and as the
sole trustee of certain trusts) and each of the individuals I have nominated for election as directors at the Annual Meeting: Thomas
William Mortensen and Jonathan Michael Waite.
own approximately 4.9% of the outstanding shares of common stock, par value $1.00 per share, of the Company. I served on the Company’s
Board from December 2009 until December 2018, which gave me firsthand perspective of what I believe are significant failings on
the Board and at the Company’s executive levels, particularly in recent years. Together, we are seeking to add two representatives
to the Board at the upcoming 2019 Annual Meeting of Stockholders.
Why are we
seeking your vote?
We are seeking
your vote because we believe there is significant value to be realized at Farmer Bros., but we are concerned that the Board is
not taking the appropriate action to maximize stockholder value. We are seeking to add to the Company’s Board two highly
qualified director nominees who are committed to fully exploring all opportunities to unlock stockholder value.
I do now?
We recommend that
you DO NOT return any white proxy card or voting instruction form to the Company and DO NOT allow the Company to
take your vote over the telephone or by internet. If you have already voted a white proxy card or voting instruction form
or had your vote recorded by the Company over the telephone or by internet, returning a later dated GOLD proxy card
or GOLD voting instruction form will revoke your previously cast vote.
I contact for more information?
Stockholders’ proxy advisor is Okapi Partners. If you have any questions or need further assistance, please contact
Okapi Partners at the phone numbers or email listed below:
1212 Avenue of
the Americas, 24th Floor
New York, NY 10036
Toll-Free at: (877) 274-8654
until you receive and review the Concerned Stockholders’ proxy materials and GOLD proxy card before you cast your
vote in connection with the Annual Meeting.
If your shares
are held in street name, your bank or broker can vote your shares only upon receipt of your specific instructions. Please
contact the person responsible for your account and instruct them NOT to vote at this time and that you only wish to vote
the GOLD proxy card.
If you have any
questions or need further assistance, please contact Okapi Partners at (877) 274-8654 or by e-mail at email@example.com.
Thank you for
Dan Gagnier /
CONCERNING THE PARTICIPANTS
Stockholders intend to file a definitive proxy statement and an accompanying GOLD proxy card with the Securities
and Exchange Commission (the “SEC”) to be used to solicit votes for the election of its nominees at the 2019
Annual Meeting of Stockholders of Farmer Bros. Co.
STOCKHOLDERS STRONGLY ADVISE ALL STOCKHOLDERS OF THE COMPANY TO READ THEIR PROXY STATEMENT AND OTHER PROXY MATERIALS AS THEY BECOME
AVAILABLE BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION. SUCH PROXY MATERIALS WILL BE AVAILABLE AT NO CHARGE ON THE SEC'S WEB
SITE AT WWW.SEC.GOV. IN ADDITION, THE GROSSMAN PARTICIPANTS WILL PROVIDE COPIES OF THE PROXY STATEMENT WITHOUT CHARGE, WHEN AVAILABLE,
UPON REQUEST. REQUESTS FOR COPIES SHOULD BE DIRECTED TO THE GROSSMAN PARTICIPANTS' PROXY SOLICITOR, OKAPI PARTNERS, AT ITS TOLL-FREE
NUMBER: (877) 274-8654 OR AT INFO@OKAPIPARTNERS.COM.
in the proxy solicitation are: Jeanne Farmer Grossman, the Jeanne Grossman Living Trust, the 1964 Jeanne Ann Farmer Grossman Trust,
the 1969 Jeanne Ann Farmer Grossman Trust, the 1972 Jeanne Ann Farmer Grossman Trust, the 1987 Roy F Farmer Trust II, the 1988
Roy F Farmer Trust II, the 1988 Roy F Farmer Trust III, the 1990 Brynn Elizabeth Grossman Trust, and the 1992 Brynn Elizabeth Grossman
Trust, Thomas William Mortensen, and Jonathan Michael Waite (collectively, the “Concerned Stockholders”).