For a Second Year Running, Evolving Systems and Orange Belgium are Shortlisted for Prestigious World Communication Awards
October 09 2019 - 09:00AM
Leader in real-time digital engagement solutions and services,
Evolving Systems, Inc. (Nasdaq: EVOL) and telecoms operator
Orange Belgium have been shortlisted as finalists for the Customer
Experience award at the 21st Annual World Communication Awards to
be held in London. The nomination reflects the success of the
partnership between the companies in launching the Orange Thank you
program.
For over two decades the World Communication Awards have
recognized innovation and excellence for global telecoms, and
continue to be the most revered mark of achievement in the telecom
industry. In keeping with the increasingly fluid relationship
between vendors and operators, the categories presented are changed
every year and now reflect the latest trends of 5G, AI,
transformation, NFV and IoT as well as the
traditional awards such as global and wholesale operator.
The shortlisting for the Customer Experience award highlights
the hugely successful engagement between Evolving Systems and
Orange Belgium - for the continued management, enhancement and
expansion of Orange Belgium’s customer loyalty program, Orange
Thank You. Component parts of the multi-tiered program enable
Orange Belgium to reward its customers via the celebration of key
moments, gamification (a badges program linked to completing Orange
“missions”) and access to experiences such as cinema advantages,
discounts in museums, tickets to sporting events, etc.
Orange wants to “surprise and delight” customers. Evolving
Systems’ ability to develop, deliver and support an emotional
experience was key to achieving this. The two designed a program
based on the premise that “loyalty doesn't expire every two years”.
Telco customers are used to traditional points systems, but these
are increasingly ineffective. Alexandra Monet, Mobile Marketing
Manager at Orange Belgium, explains: “We wanted something that
would reward tenure...not only the amount spent but the number of
years with us. Spend is not a reflection of loyalty yet most
loyalty programs prioritize short-term spending. As a result of the
innovative loyalty program, we now have a customer engagement rate
of >50% - defined by customers redeeming in the last 12 months –
far exceeding the industry average. So we are very happy.”
“Evolving Systems was initially selected by Orange Belgium to
create a brand-new loyalty concept, provide the technical
foundation and deliver our shared vision for customer loyalty,”
continues Alexandra. “Since the program launched, we have been able
to deliver a highly innovative, gamified loyalty concept that
helped solidify and expand our value proposition to our customers.
With our joint commitment, we have an exciting opportunity to
continue building upon our success and working together to take
this program even further.”
In 2018 there were 2.3 million gifts redeemed, contributing to a
strong increase of Orange Loyalty Net Promoter Score of +30 points
in 3 years. Additionally, by integrating Orange Thank You in the
MyOrange App, the program has massively increased the penetration
and usage of the Orange mobile app.
“Evolving Systems’ approach helped digitalize Orange Belgium’s
customers and re-engineer how customers viewed and engaged with
their loyalty campaigns,” said Adhish Kulkarni, SVP of Solutions at
Evolving Systems. “This transition has enabled a more intimate and
cost-effective customer experience while enabling Orange Belgium to
better understand its customer needs and preferences on a truly
personalized, individual level.”
Added Matthew Stecker, CEO, Evolving Systems: “We are again
proud to be recognized and shortlisted for a prestigious award with
Orange Belgium. Loyalty programs in the telco industry are being
reinvented and Orange Belgium demonstrates that Evolving Systems’
solutions are driving that innovation in a highly competitive
market.”
About Evolving Systems®Evolving Systems, Inc.
(NASDAQ: EVOL) is a provider of real-time digital engagement
solutions and services to more than 100 customers in over 65
countries worldwide. The Company’s portfolio includes
market-leading solutions and services for real-time analytics,
customer acquisition, customer value management and loyalty for
telecom, retail and financial services companies. Founded in 1985,
the Company has its headquarters in Englewood, Colorado, with
offices in Asia, Europe, Africa, South America and North America.
For more information, please visit www.evolving.com
Follow us on:
LinkedIn: https://www.linkedin.com/company/7567/admin/ Twitter: https://twitter.com/EvolvingSystems
Media & Analyst Relations: Sancha
BrodySancha.brody@evolving.com
+44 (0) 7376
366855
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