BT Group and Edgio announce world’s first MAUD enabled Content Delivery Network
August 22 2024 - 8:00AM
Business Wire
- Edgio becomes world’s first MAUD (Multicast-Assisted Unicast
Delivery) enabled CDN (Content Delivery Network)
- Benefits include a dedicated delivery for live TV over the
internet, reduced costs, higher quality of content, seamless
scalability and greener streaming
- The collaboration showcases the benefits of MAUD to CDN
operators and content providers
BT Group announces that it will collaborate with Edgio, as their
first partner, to integrate their CDN into its MAUD technology
solution. They plan to trial delivery of EE TV content on some
set-top-boxes in the live network, in the coming months. Unveiling
MAUD in December 2023, this collaboration takes the technology from
proof of concept to real-world application with the first live CDN
deployment, paving the way for other CDNs to follow.
With the continued demand for live content and the rise of
on-demand services, MAUD is a key solution to how BT Group (or any
other ISP) can manage ever increasing traffic loads. Using
‘multicast’ to combine single streams into a shared stream,
directing it to those that want to watch the action, MAUD
efficiently delivers live streaming over the internet. This
technology enhances viewer experiences by providing a more
reliable, quality-focused, and sustainable delivery of live
streaming.
CDN’s are a critical part of the content delivery path – caching
(storing) content as close as possible to the customer. For
MAUD-enabled CDN operators such as Edgio, the technology will
provide dedicated delivery for streaming TV over the internet,
allowing the delivery of live content at a higher quality, with
content less likely to be impacted by other internet traffic – such
as large file downloads.
Enhanced content delivery efficiency from MAUD is expected to
yield cost savings for CDN operators as they can achieve seamless
scalability without needing to expand hardware caches. For large
scale sporting events such as the World Cup or the Euros, this can
be especially valuable as it enables CDN operators instant and
guaranteed scale to meet demand from millions of concurrent
viewers.
MAUD enabled CDNs also offer an environmentally sustainable
solution for content providers. Using up to 50% less bandwidth
during peak events, MAUD technology reduces energy consumption
through the use of fewer caches. For content providers, integration
with the MAUD-enabled CDN requires no changes to their end player
apps.
Howard Watson, Chief Security and Networks Officer at BT Group
said: “BT Group’s goal is to develop an efficient live streaming
solution that addresses the needs of players within the content
delivery path. Partnering with Edgio, we’re pioneering an effective
content delivery system that seamlessly integrates with CDNs,
making it accessible for external content providers.”
Emma Whitmore, Group Vice President EMEA at Edgio adds: “Having
worked with BT Group since the inception of MAUD we’re delighted to
be the first CDN to serve content through it. By reducing
congestion in the core of telco networks, clients will benefit from
a more consistent, high-quality experience. Combined with the
seamless integration of our content providers, clients can easily
adopt this technology in markets where there is a mix of solutions
across the network.”
As a key advocate for Open Caching, Edgio supports the Streaming
Video Technology Alliance (SVTA) in their mission to establish
standards for scalable, efficient content delivery networks (CDNs).
Building on the strengths of the Open Caching proposed and accepted
standards, Edgio and BT Group can quickly establish the mechanisms
needed to share the required information for this partnership to
succeed.
About Edgio
Edgio (NASDAQ: EGIO) helps companies deliver online experiences
and content faster, safer, and with more control. Our
developer-friendly, globally scaled edge network, combined with our
fully integrated application and media solutions, provide a single
platform for the delivery of high-performing, secure web properties
and streaming content. Through this fully integrated platform and
end-to-end edge services, companies can deliver content quicker and
more securely, boosting overall revenue and business value. To
learn more, visit edg.io and follow us on Twitter,
LinkedIn and Facebook.
About BT Group
BT Group is the UK’s leading provider of fixed and mobile
telecommunications and related secure digital products, solutions
and services. We also provide managed telecommunications, security
and network & IT infrastructure services to customers across
180 countries.
BT Group consists of three customer-facing units: Consumer
serves individuals and families in the UK; Business covers
companies and public services in the UK and internationally;
Openreach is an independently governed, wholly owned subsidiary
wholesaling fixed access infrastructure services to its customers –
over 700 communications providers across the UK.
British Telecommunications plc is a wholly owned subsidiary of
BT Group plc and encompasses virtually all businesses and assets of
the BT Group. BT Group plc is listed on the London Stock
Exchange.
For more information, visit www.bt.com/about
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Patti Moran pmoran@edg.io
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