DXL Group Names Ujjwal Dhoot Chief Marketing Officer
July 28 2020 - 7:00AM
Destination XL Group, Inc. (Nasdaq: DXLG), the leading retailer of
men’s Big + Tall apparel, announced the promotion of Chief
Digital Officer (CDO) Ujjwal Dhoot to Chief Marketing Officer (CMO)
effective August 2, 2020. In his new role, Dhoot will drive all
aspects of DXL's brand positioning, performance marketing, creative
strategy and all elements of lifecycle marketing across the DXL.com
business, DXL’s mobile app and its more than 320 stores, leading
digitally to focus on the changing consumer and DXL’s future road
for greater growth.
Dhoot joined the Company in December 2019, and has since taken
the helm, on an interim basis, overseeing the entire marketing
function and navigating new, unprecedented challenges due to the
worldwide pandemic.
“At DXL, we pride ourselves on offering an exceptional fit and
brand selection focused solely on the big and tall customer, as
well as our best-in-class in-store experience and the close
personal relationships that exist with our associates and guests,”
he said. “As we evolve digitally, we will expand upon those key
attributes, leveraging data and insights to build an even greater
understanding of our guests to drive focused and actionable
personalization. This will help us to not only maintain the
increased inflection we have experienced digitally during the
COVID-19 pandemic, but leverage this digital evolution and growth
while enhancing DXL’s signature service and our focus on guest
relationships in all channels – the possibilities in this space are
endless, and we’re just getting started.”
Dhoot further added on the future of marketing at DXL, “With
COVID-19, retailers have seen many years of digital acceleration
over the last four months. As we prepare and adjust to the new
normal, we can’t assume our historical results and customer
behaviors are going to inform the future. Everything we knew about
our customer is evolving fast. As marketing has evolved from being
an art to a more scientific approach, we believe the best path for
us is to stay agile, keep our ears to the ground and continue to
make meaningful progress in building our strategic plan to engage
and excite customers in personalized ways that appeal specifically
to them.”
As a retail and eCommerce leader with a diverse digital, CRM,
product, analytics, business development and a creative background,
Dhoot brings more than a decade of experience leading marketing
teams.
He is focused on influencing the optimal customer journey and
building engaging customer platforms. Having significant experience
in high-growth digital and retail businesses, he will strive to
keep building the fast-growing marketing and product-driven
organization of DXL. His past roles include CMO/Chief Product
Officer at Health E-Commerce and various marketing leadership roles
at Charming Charlie, PetCareRx and 20x200, an online art
retailer.
“Ujjwal’s consumer marketing expertise coupled with his deep
understanding of the digital landscape and his appreciation of the
addressable market is a great combination for DXL,” commented
Harvey Kanter, DXL President and CEO. “Throughout his career,
Ujjwal has demonstrated his ability to successfully execute
innovative digital marketing campaigns, many of which have
leveraged unique customers with unique needs and solutions. From
the outset, he was a natural fit when he joined our team and he
will now lead marketing as we drive greater positive momentum like
we had in the business coming out of 2019.”
“DXL is a great company with strong values, an inspired vision
and innovating channels and products that are empowering the Big
and Tall consumer, and we look forward to Ujjwal’s helping us bring
solutions to market to realize our unique and important vision,”
said Kanter.
About Destination XL GroupDestination XL Group,
Inc. is the largest retailer of men’s apparel in Big + Tall sizes
XL and up, with operations throughout the United States and
Toronto, Canada. In addition to DXL Men’s Apparel retail and outlet
stores, subsidiaries of Destination XL Group, Inc. also operate
Casual Male XL retail and outlet stores, and e-commerce sites,
including DXL.com and the DXL App offering a multi-channel solution
similar to the DXL store experience with the most extensive
selection of online products available anywhere for the Big + Tall
guy. The Company is headquartered in Canton, Massachusetts, and its
common stock is listed on the NASDAQ Global Market under the symbol
"DXLG." For more information, please visit the Company's investor
relations website: https://investor.dxl.com.
Investor Contact:ICR, Inc.Tom Filandro,
646-277-1235Tom.Filandro@icrinc.com
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