VALCOURT, QC, Nov. 24,
2022 /PRNewswire/ - BRP Inc. (TSX: DOO) NASDAQ:
DOOO) is committed to promoting responsible riding and increasing
its efforts to empower all riders in the powersports communities to
ride responsibly and rethink the way they approach safety,
environment, and riding etiquette. Ski-Doo, a BRP brand, is doing
that by engaging riders on four unique fronts focused on improving
rider safety and preserving our sport for years to come: Take the
Pledge, Avalanche Awareness Seminars and Safety Partnerships, Snow
P.A.S.S., and International Snowmobile Safety Week.
"As a leader in the snowmobile industry, we have a
responsibility to grow the community of responsible riders, educate
our community on preserving our winter playgrounds and generate
positive experiences. Every action and initiative we take at
Ski-Doo is to ensure our sport flourishes today and for future
generations of riders." said Jérémi Doyon-Roch, Manager, Global
Marketing, Snowmobile and Cross Brand Initiatives at BRP. "In
addition, by working with local organizations, associations and
clubs throughout all of our programs, we are helping to ensure
riders know where they can safely enjoy the snow and, most
importantly, return home to do it all again the next day."
Take the Pledge for our Playgrounds
Ski-Doo calls on the entire snowmobiling community to "Take the
Pledge" ⎯ a collective effort to preserve access to trails on
private and public lands and backcountry winter playgrounds.
Trespassing and illegal off-trail riding is threatening snowmobile
access. The brand encourages all snowmobilers to be responsible,
and pledge their commitment to ensure the sport continues to
flourish today and for future generations of riders.
Strength in the Knowledge
Ski-Doo believes in creating safe experiences for all riders and
embarks on its fourteenth year of backcountry rider education with
free avalanche awareness and avoidance seminars for snowmobilers.
From October 4th to
November 30th, riders of
all brands, at all levels of experience, are welcomed and
encouraged to attend the in-person events with their fellow
backcountry explorers to increase or refresh their knowledge in a
fun atmosphere. In addition to offering free seminars, Ski-Doo
partnered with associations in Canada and in the
United States, and lent 14 snowmobiles last year, and will
again this year, to help provide avalanche reports and real world
data to all riders. View the video here to learn more.
Protect. Access. Sustain. Support.
For a second year in a row, the Ski-Doo Snow P.A.S.S program
returned to help fund community-led projects that improve the sport
of snowmobiling. As of today, it has provided $881,000 CAD in funding towards more than 175
projects. In partnership with its incredible network of dealers,
the grant program offers up to $5,000
in matching funds to grassroots associations and clubs engaged in
the many activities that ensure the health of the sport.
The 2023 International Snowmobile Safety Week
From January 14 to the
22nd, Ski-Doo and BCA will piggyback on safety week
awareness messages to educate the riders on code of conduct to
protect the social acceptability of the sport. To do so,
ambassadors of the brands will be asked to create and share content
with their communities, and reinforce the key pillars of
Responsible Rider: safety - get the gear, environment - get the
forecast, and etiquette - get out of harm's way. Stay tuned on
Ski-Doo social platforms to view the content.
We are a global leader in the world of
powersports products, propulsion systems and boats built on 80
years of ingenuity and intensive consumer focus. Our portfolio of
industry-leading and distinctive products includes Ski-Doo and Lynx
snowmobiles, Sea-Doo watercraft and pontoons, Can-Am on and
off-road vehicles, Alumacraft and Quintrex boats, Manitou pontoons and Rotax marine propulsion
systems as well as Rotax engines for karts and recreational
aircraft. We complete our lines of products with a dedicated parts,
accessories and apparel portfolio to fully enhance the riding
experience. With annual sales of CA$7.6 billion from over 120
countries, our global workforce includes close to 20,000 driven,
Ski-Doo, Lynx, Sea-Doo, Can-Am, Rotax, Alumacraft, Manitou, Quintrex, and the BRP logo are
trademarks of Bombardier Recreational Products Inc. or its
affiliates. All other trademarks are the property of their
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SOURCE BRP Inc.