BEAVERTON, Ore., April 15, 2021 /PRNewswire/ -- Digimarc
Corporation (Nasdaq: DMRC), creator of the Digimarc Platform for
digital identification and detection, announced today an agreement
with Seoul, South Korea-based
Practical Methods to license the edgecode offering, which provides
serialized Digimarc Barcode on packaging for anti-counterfeiting,
supply chain visibility and consumer engagement initiatives.
Practical Methods specializes in segments within the cosmetics,
pharmaceutical, healthcare, consumer packaged goods, sports,
apparel and food industries.
"We're excited to offer Digimarc Barcode to our customers under
the edgecode brand, and we see a huge potential for growth,
particularly in the brand protection space," said Practical Methods
founder and CEO, Howard Kim. "Our
customers see the value of using Digimarc over other symbologies
and brand protection solutions."
The edgecode with Digimarc Barcode is a fully-serialized
solution for connected packaging and variable data printing
solutions. The edgecode mobile app is powered by Digimarc Discover
software and is optimized for the varied workflow requirements and
scanning device diversity found in the Asian marketplace.
Practical Methods is one of the largest suppliers of variable
data barcodes to the cosmetics sector. The company also partners
with an Asian professional sports league, adding edgecode to game
tickets to prevent counterfeiting and protect the league's brand
reputation.
"Practical Methods is a passionate advocate for Digimarc Barcode
and connected packaging, and their anti-counterfeiting and
traceability solutions are critically needed in the markets they
serve," said Scott Wilcox, VP,
Client Services, Digimarc. "We're proud our technology can support
edgecode and help key industries, such as pharmaceutical and
healthcare, gain visibility into their supply chains, protect
customers and preserve their brand's reputations."
Find out more about Practical Methods' solutions and learn about
the traceability benefits of Digimarc.
###
About Digimarc
Digimarc Corporation (NASDAQ: DMRC) is
a pioneer in the automatic identification of media, including
packaging, other commercial print, digital images, audio and video.
The Digimarc Platform takes industry beyond the barcode, providing
innovative and comprehensive automatic identification software and
services to simplify search and transform information discovery
through unparalleled reliability, efficiency and security. The
Digimarc Platform enables applications that benefit retailers and
consumer brands, national and state government agencies, media and
entertainment industries, and others. Digimarc is based in
Beaverton, Oregon, with a growing
supplier network around the world. Visit www.digimarc.com and
follow us on LinkedIn and Twitter to learn more about The
Barcode of Everything®.
View original content to download
multimedia:http://www.prnewswire.com/news-releases/practical-methods-offers-anti-counterfeiting-and-traceability-solutions-with-digimarc-301269408.html
SOURCE Digimarc Corporation