SHANGHAI, Oct. 22, 2020 /PRNewswire/ -- Dada Group
(Nasdaq: DADA) ("Dada" or the "Company"), China's leading local on-demand delivery and
retail platform, today announced record sales during JDDJ's
6th annual 1020 Supermarket Shopping Festival ("the
Festival"), which is the biggest O2O shopping festival connecting
supermarket chains in China and
ran from October 12 - 21.
This year, the Festival, which covered more than 1,000 cities
and counties in China for the
first time, offered promotions to consumers across the country and
drove activity on the JDDJ platform for supermarkets and other
retailers. Internally-collected data showed that refrigerated
goods, produce, grains and oil, cosmetics, and snack foods were the
top five sales categories at this year's Festival. Many product
categories achieved record sales, including:
- Products in the pet, maternity and child care, imported goods,
dairy, and nutrition categories, which doubled compared to the same
period last year;
- Mobile phones, which were 2.9x the average daily sales figure
in April;
- Imported dairy products and flowers, which doubled as compared
to the same period last year;
- Health foods, which were 4x higher year-over-year; and
- Masks, which were up 9x from last year.
Philip Kuai, Founder, Chairman
and CEO of Dada Group, said, "We are pleased to see that our 1020
Supermarket Shopping Festival has become such an influential O2O
promotional event in China. JDDJ
has worked together with retailers and brands to integrate both
online and offline retailing, allowing local on-demand retail
services to cover more cities and expand their offerings. We will
continue to work with our partners to better serve consumers and
execute on our mission to 'bring people everything on demand' in
the months and years to come."
Lower-tier markets continue to be a major driver of JDDJ's
growth, and sales in tier-three and tier-four cities during the
Festival were 4.4x as compared to last year. Many tier-three and
tier-four cities, such as Zhanjiang and Maoming in Guangdong, Mianyang in Sichuang, and Guilin in
Guangxi, showed strong consumption
trends equivalent to that of tier-one cities. According to JDDJ
data, imported oils, milk powder, and skin care products were the
most popular products in lower-tier cities this year. The peak day
sales of some lower-tier cities, such as Jiangmen in Guangdong, Guigang in Guangxi, Xianning in Hubei, and Honghe in Yunnan, were more than 5x their daily average
sales in June.
Many major supermarket chains participated in the Festival,
including Walmart, CR Vanguard, and Yonghui. All of Walmart's
stores in China joined the 1020
Shopping Festival this year, delivering the highest number of sales
out of all of JDDJ's retailers. Walmart's prevalence has been
growing in China's tier-one cities
and the number of single-day online orders in many Walmart stores
exceeded 1,000. A new record of more than 1,600 of CR Vanguard's
stores also participated in the festival for the first time,
boosting the chain's sales by 2.5x over last year. Large chains
were not the only ones to benefit – sales at CR Vanguard's boutique
supermarkets increased 3.7x overall compared to last year.
Additionally, Yonghui Supermarket's sales in lower-tier cities were
more than 5x higher than the same period last year, which has led
the company to award JDDJ the title of "Best Strategic
Partner."
In addition to retailers, there are also many fast-moving
consumer goods (FMCG) brands participating in this year's 1020
Supermarket Shopping festival. Many brands also saw an increase of
sales: Yili sales were 2.8x higher compared to the same period last
year; Mengniu sales was 3x those of last year; Yihai Kerry was 3x; P&G was 2.3x; and Nestlé
was 2.6x during the big promotion period. Together with six
international brands, JDDJ organized the "big brand day" marketing
campaign which pushed the overall sales of the six brands to 2.4x
that of the same period last year.
About Dada Group
Dada Group is a leading platform of local on-demand retail and
delivery in China. It operates
JDDJ, one of China's largest local
on-demand retail platforms for retailers and brand owners, and Dada
Now, a leading local on-demand delivery platform open to merchants
and individual senders across various industries and product
categories. The Company's two platforms are inter-connected and
mutually beneficial. The Dada Now platform enables improved
delivery experience for participants on the JDDJ platform through
its readily accessible fulfillment solutions and strong on-demand
delivery infrastructure. Meanwhile, the vast volume of on-demand
delivery orders from the JDDJ platform increases order volume and
density for the Dada Now platform. In June
2020, Dada Group began trading on the Nasdaq Global Market,
under the ticker symbol "DADA."
Contacts
Dada Group
E-mail: PR@imdada.cn
Joele Frank, Wilkinson Brimmer
Katcher
Ed Trissel / Kate Thompson / Julia
Sottosanti
Phone: 212-355-4449
E-mail: kthompson@joelefrank.com
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SOURCE Dada Group