Industry Experts Explore Latest Online Retail Opportunities
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The Asian E-tailing Summit was held today at the Hong Kong
Convention and Exhibition Centre (HKCEC). Organised by the Hong
Kong Trade Development Council (HKTDC), the one-day event offers a
one-stop platform for business professionals and online retail
experts to discuss success cases and business
solutions. |
HONG KONG, Dec 5, 2018 - (ACN Newswire) - The
second Asian E-tailing Summit took place today at the Hong Kong
Convention and Exhibition Centre (HKCEC). Organised by the Hong
Kong Trade Development Council (HKTDC), the one-day event offered a
one-stop platform for business professionals and online retail
experts to discuss success cases and business solutions, explore
opportunities in Mainland China and across Asia, and build useful
business connections.
The summit ran concurrently with the first day of the HKTDC
SmartBiz Expo, which continues on 6-7 Dec. A joint opening ceremony
for the two events was held this morning and was officiated by Paul
Chan, Financial Secretary of the Hong Kong Special Administrative
Region (HKSAR).
Welcoming participants at this morning's opening ceremony, HKTDC
Executive Director Margaret Fong said: "We launched the SmartBiz
Expo and Asian E-tailing Summit last year with the intention of
equipping businesses - SMEs in particular - with the knowledge,
insights, inspiration and connections needed to thrive in the
digital era." Ms Fong explained that this year's Asian E-tailing
Summit featured leaders from e-tailing giants, online marketplaces
and think tanks to explore what the future holds, "from advances in
the online retailing ecosystem to the opportunities arising from
the Belt and Road Initiative".
According to Euromonitor International, the value of global
internet retailing exceeded US$1.4 trillion in 2017. Mainland China
was the biggest market, accounting for a third of the global total
at US$490 billion, followed by the United States, the United
Kingdom, Japan, South Korea and India. Online retail sales in six
key ASEAN (Association of Southeast Asian Nations) countries -
Indonesia, Thailand, Vietnam, Singapore, Malaysia and the
Philippines - exceeded US$9.5 billion, making up just 0.7% of the
global total. The industry expects growth in online sales in the
mainland and the six ASEAN countries to continue at more than 20%
annually.
Plenary Session 1 - Exploring Online Retailing Platform
Developments
Two plenary sessions were held this morning. The first, "Advances
in Online Retailing Ecosystem: Everything, Everywhere, All the
Time", revealed how the vibrant e-tailing ecosystem fuels business
growth and brand-building, helping the industry to take the
initiative. Speakers included Clay Liao, Mobile Technical Solutions
Consultant, Google; Jenny Cheung, Head of Corporate Marketing,
Microsoft Hong Kong; Cassandra Girard, Global Vice President and
Head of Consumer and Travel Industries, SAP Customer Experience;
Josephine Chow, co-founder and Head of Expansion, ShopBack; and
Sherry Zehr, Fashion and Toys Regional Lead, Regional Brand
Partnerships, Shopee. The session was chaired by Yew Hong Koh,
Managing Director - Retail Lead for Greater China, Accenture.
Plenary Session 2 - How the Belt and Road Drives Cross-border
E-commerce
The second plenary session, "The Belt and Road Initiative: New
Digital Horizons", discussed how this landmark infrastructure
initiative that is driving economic ties and growth in Asia and
beyond can help to foster the cross-border development of
e-commerce. Speakers included Wootinun Sungong, CEO and founder,
CloudCommerce; Kevin So, CEO, E-GoGo Limited; and Rishabh Shukla,
Vice President, Business Development, iPrice Group. The session was
chaired by Andrew Lee, Senior Director, Advisory Services, Ernst
& Young.
Two concurrent breakout sessions were held in the afternoon, namely
"Technology: Machine Manpower" and "Big Data: Know Your Customer".
The former explored how artificial intelligence and machine
learning are helping to create e-tailing innovation, with speakers
including Omer Artun, CEO and founder, AgilOne, Inc; Jaelyn Kwan,
Partner, PwC Experience Centre; Emad Suhail Rahim, co-founder &
Chief Strategy Officer, Robomart, Inc; and Lin Fon Chen, CEO,
Robotelf Technologies. The session was chaired by Loo Wee Teck,
Global Head of Consumer Electronics Research, Euromonitor
International.
The big data breakout session analysed how data stimulates social
commerce and improves customer engagement and loyalty, with
speakers including Wang-Tun Chou, Senior Vice President,
International Business Development, 91APP Inc; Frankie Ho, General
Manager, Baidu International; Patrick Steinbrenner, APAC Partner
and Managing Director, Insider; Cris Tran, Director, QRC Group; and
Cassandra Girard, Global Vice President and Head of Consumer and
Travel Industries, SAP Customer Experience. Chairing the session
was Anson Bailey, Head of Technology, Hong Kong, Head of Consumer
& Retail, ASPAC, KPMG.
Workshops, Networking and the First "Asia's Best E-tailing
Awards"
Three concurrent workshop sessions were held during the summit,
covering topics such as mobile checkout systems and payment
security, omni-channel retailing, and e-tailing best practices.
Networking receptions were organised to help visitors and companies
explore potential partnerships. Representatives from e-commerce
associations from Myanmar, Malaysia, the Philippines, Vietnam and
Thailand, along with representatives from Hong Kong Electronic
Commerce Association and famous Asia-Pacific e-tailers ZALORA and
YOOX, held an inaugural roundtable conference to discuss the
prospects of e-tailing in Asia. The results of the first "Asia's
Best E-tailing Awards", with HKTDC as a strategic partner, were
also announced today.
Other Technology-focused Events Create Synergy
The HKTDC is holding a total five events at the Hong Kong
Convention and Exhibition Centre this week - today's e Asian
E-tailing Summit, the HKTDC SmartBiz Expo (5-7 Dec), HKTDC Hong
Kong International Franchising Show (5-7 Dec), Business of IP Asia
Forum (6-7 Dec) and DesignInspire (6-8 Dec). These events focus on
new technology and cover various stages of the supply chain,
including research and development, design, production, sales and
marketing. They aim to help small and medium-sized enterprises
enhance their competitiveness and cost-effectiveness and develop
new business areas and markets to adapt to the ever-changing
economic landscape.
Fair websites:
SmartBiz Expo: http://www.hktdc.com/smartbizexpo
Asian E-tailing Summit: http://www.asianetailingsummit.com
Business of IP Asia Forum: http://www.bipasiaforum.com
Hong Kong International Franchising Show:
http://www.hktdc.com/hkifs
DesignInspire:
http://www.hktdc.com/ncs/designinspire2018/en/main/index.html
Photo download: https://bit.ly/2UatEUF
About HKTDC
Established in 1966, the Hong Kong Trade Development Council
(HKTDC) is a statutory body dedicated to creating opportunities for
Hong Kong's businesses. With 50 offices globally, including 13 on
the Chinese mainland, the HKTDC promotes Hong Kong as a platform
for doing business with China, Asia and the world. With more than
50 years of experience, the HKTDC organises international
exhibitions, conferences and business missions to provide
companies, particularly SMEs, with business opportunities on the
mainland and in international markets, while providing business
insights and information via trade publications, research reports
and digital channels including the media room. For more
information, please visit: www.hktdc.com/aboutus. Follow us on
Google+, Twitter@hktdc, LinkedIn.
Source: HKTDC
Contact:
Sunny Ng, Tel: +852 2584 4357, Email: sunny.sl.ng@hktdc.org
Copyright 2018 ACN Newswire . All rights reserved.
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