NEW YORK, May 27, 2020 /PRNewswire/
-- Criteo S.A. (NASDAQ: CRTO), the global technology
company powering the world's marketers with trusted and impactful
advertising, today announced the launch of its first-to-market,
self-service Retail Media platform. Retail media, the placement of
brand-sponsored advertising within retailer e-commerce sites and
apps, is growing rapidly as shopping increasingly moves toward
e-commerce. Now, retailers can drive incremental revenue by
providing tools that make it easy for brands and agencies to manage
retail media campaigns, while also maintaining control of the
shopper experience. Additionally, retailers and brands using the
platform can deliver consent-based, personalized advertising
without relying on third-party cookies.
"Criteo has built the technology that allows retailers and
brands to better partner with one another to deliver a more
relevant shopping experience and increase product sales," said
Geoffroy Martin, EVP and General
Manager, Growth Portfolio at Criteo. "We're thrilled to now offer a
transparent-by-design platform, which enables retailers to scale
their retail media businesses and makes it easier for brands to buy
across retailers using standardized workflows and metrics. This
will truly accelerate retail media to the next level of brand
investment."
David Hutchinson, VP, Marketplace
and Retailer Optimization, iProspect, added: "Retail media was
already growing, but we have seen an increase of dollars flowing to
it in the past two months. Brands now more than ever need the right
solutions to reach and engage consumers on the websites and apps of
their omnichannel retail partners, and to tie media spend to sales
outcomes. Criteo's new platform provides the transparency and
control we need to meet client objectives."
Retail media provides retailers with an additional revenue
stream amid an increasingly competitive e-commerce market. Criteo
estimates that the total addressable market for retail media is
anywhere between $15 billion to
$25 billion worldwide. The new
platform will enable retailers to power their vendor marketing
programs, to tap into different types of budgets such as search and
national media, and to enable a variety of creative and targeting
capabilities for brands.
The launch marks Criteo's execution on its full-funnel vision
and continued diversification beyond retargeting. As Criteo
continues to grow its retail media business, the platform provides
brands with access to unique inventory, data and measurement
capabilities.
The Criteo Retail Media platform is currently available to
clients in the U.S. and Canada and
is planned for release to clients in EMEA and APAC later in 2020.
For more information on the new platform, visit here.
About Criteo
Criteo (NASDAQ: CRTO) is the global technology company powering
the world's marketers with trusted and impactful advertising. 2,700
Criteo team members partner with over 20,000 customers and
thousands of publishers around the globe to deliver effective
advertising across all channels, by applying advanced machine
learning to unparalleled data sets. Criteo empowers companies of
all sizes with the technology they need to better know and serve
their customers. For more information, please visit www.criteo.com.
Contact: Jessica Meyers,
Director, PR, Americas, J.meyers@criteo.com
Forward-Looking Statements Disclosure
This press release contains forward-looking statements,
including statements regarding additional products and features
that may be made available in the future, and other statements that
are not historical facts and involve risks and uncertainties that
could cause actual results to differ materially. Factors that might
cause or contribute to such differences include, but are not
limited to: failure related to our technology and our ability to
respond to changes in technology, uncertainty regarding our ability
to access a consistent supply of internet display advertising
inventory and expand access to such inventory, investments in new
business opportunities and the timing of these investments, whether
the projected benefits of acquisitions materialize as expected,
uncertainty regarding international growth and expansion, the
impact of competition, uncertainty regarding legislative,
regulatory or self-regulatory developments regarding data privacy
matters and the impact of efforts by other participants in our
industry to comply therewith, failure to enhance our brand
cost-effectively, recent growth rates not being indicative of
future growth, our ability to manage growth, potential fluctuations
in operating results, our ability to grow our base of clients, and
the financial impact of maximizing Revenue ex-TAC, as well as risks
related to future opportunities and plans, including the
uncertainty of expected future financial performance and results
and those risks detailed from time-to-time under the caption "Risk
Factors" and elsewhere in the Company's SEC filings and reports,
including the Company's Annual Report on Form 10-K filed with the
SEC on March 2, 2020, as well as
future filings and reports by the Company. Except as required by
law, the Company undertakes no duty or obligation to update any
forward-looking statements contained in this release as a result of
new information, future events, changes in expectations or
otherwise.
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SOURCE Criteo