NEW YORK, March 11, 2020 /PRNewswire/ -- Criteo S.A.
(NASDAQ: CRTO), the global technology company powering the world's
marketers with trusted and impactful advertising, today announced
global availability of its marketing solution for traffic
generation, which helps advertisers connect with new audiences to
drive engagement and increased website traffic. Previously in beta
testing with over 750 clients, our Traffic Generation solution
enables marketers to influence prospective users in high-intent
moments as they research, compare and consider different brands.
The launch expands Criteo's portfolio beyond lower-funnel
retargeting and includes over 300 in-market audiences that
retailers and brands can tap into.
According to Criteo data, an average user will spend up to four
weeks deciding on the right brand for their needs, and 73% of
people are willing to consider a completely new brand during their
decision-making process. Criteo now allows marketers to take
advantage of this significant opportunity. With real-time,
first-party data and Criteo's renowned AI Engine, marketers can
reach and engage with users at the precise moment that they are
ready and willing to discover new brands.
Karsten Weide, Program Vice
President, Media & Entertainment at IDC (@KarstenW) added:
"There is a huge opportunity for programmatic vendors, but
especially for those that are big in retargeting, such as Criteo,
to branch out from performance marketing to upper-funnel brand
campaigns designed to drive consideration. IDC estimates almost
half of all digital ad spend in the U.S. was brand-related in 2019,
a $70B potential of which large parts
are untapped by vendors previously focused on direct-response
advertising."
Criteo's Traffic Generation solution includes the following
capabilities:
- Multiple audience options:
-
- Similar Audiences allows marketers to find new lookalike
audiences similar to those of prior campaigns.
- Commerce Audiences allows marketers to select from 300+
in-market audiences aggregated from Criteo's first-party data.
- Custom Audiences allows marketers to re-engage with
lapsed users to help re-surface their brand
Similar and Custom Audiences is available worldwide and Commerce
Audience is available in 20 countries.
- Self-serve user interface: Using Criteo's Management
Center, marketers can activate their consideration campaigns and
gain insights into brand results.
- Optimized bidding: Using Criteo's AI Engine, optimized
on driving more quality traffic, marketers can rely on technology
that pushes display ads at the precise moment a user is ready and
willing to engage with the brand.
- Creative layouts: Using Criteo's interactive display
formats that blend branding images and videos with personalized
recommendations, marketers can grab their audience's attention and
drive more relevant interactions.
Clients are already starting to see strong results: "Since
partnering with Criteo, we've generated 2x more traffic compared to
any other vendor, and we've seen a 30% growth in business. Using
Criteo's lookalike AI, we've targeted new audiences at the top of
the funnel and brought them to our site," said Back Sung Ku,
Manager of the Marketing Planning Division of Dholic Ladies, a
fast-growing brand for women's fashion. "Driving upper-funnel
campaigns has helped us grow our brand. We are very impressed with
the results."
As Criteo continues to develop its solutions and align its
technology to more marketing objectives, it intends to integrate
new capabilities to provide more transparency, control and
performance.
To learn more about how Criteo can help you achieve brand
results, please visit:
https://www.criteo.com/solutions/drive-traffic/
About Criteo
Criteo (NASDAQ: CRTO) is the global technology company powering
the world's marketers with trusted and impactful advertising. 2,800
Criteo team members partner with over 20,000 customers and
thousands of publishers around the globe to deliver effective
advertising across all channels, by applying advanced machine
learning to unparalleled data sets. Criteo empowers companies of
all sizes with the technology they need to better know and serve
their customers. For more information, please visit
www.criteo.com.
Forward-Looking Statements Disclosure
This press release contains forward-looking statements,
including statements regarding additional products and features
that may be made available in the future, and other statements that
are not historical facts and involve risks and uncertainties that
could cause actual results to differ materially. Factors that might
cause or contribute to such differences include, but are not
limited to: failure related to our technology and our ability to
respond to changes in technology, uncertainty regarding our ability
to access a consistent supply of internet display advertising
inventory and expand access to such inventory, investments in new
business opportunities and the timing of these investments, whether
the projected benefits of acquisitions materialize as expected,
uncertainty regarding international growth and expansion, the
impact of competition, uncertainty regarding legislative,
regulatory or self-regulatory developments regarding data privacy
matters and the impact of efforts by other participants in our
industry to comply therewith, failure to enhance our brand
cost-effectively, recent growth rates not being indicative of
future growth, our ability to manage growth, potential fluctuations
in operating results, our ability to grow our base of clients, and
the financial impact of maximizing Revenue ex-TAC, as well as risks
related to future opportunities and plans, including the
uncertainty of expected future financial performance and results
and those risks detailed from time-to-time under the caption "Risk
Factors" and elsewhere in the Company's SEC filings and reports,
including the Company's Annual Report on Form 10-K filed with the
SEC on March 2, 2020, as well as
future filings and reports by the Company. Except as required by
law, the Company undertakes no duty or obligation to update any
forward-looking statements contained in this release as a result of
new information, future events, changes in expectations or
otherwise.
Contact: Jessica Meyers,
Director, PR, Americas, J.meyers@criteo.com
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SOURCE Criteo