Canva, Fairing, Haus, INCRMNTAL, Measured,
Prescient AI, Spaceback, Triple Whale, Waymark and WorkMagic
announced as first members of the Universal Ads Business Partners
Program, with more to come.
Today Universal Ads, which enables brands of any size to create,
buy, and measure ads across premium video, introduced a
first-of-its-kind TV Business Partner Program that presents
advertisers with cutting-edge, hand-picked creative and measurement
solutions to strengthen their media buys across inventory available
via Universal Ads. This is TV’s first program that will allow
brands, especially those new to the TV ecosystem, to access tools
to build, test, and launch TV commercials while linking their
campaigns to measurable business outcomes. The program launch
partners include Canva, Fairing, Haus, INCRMNTAL, Measured,
Prescient AI, Spaceback, Triple Whale, Waymark and WorkMagic with
more to come.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20250610711491/en/
Universal Ads introduces a
first-of-its-kind TV Business Partner Program featuring creative
and measurement solutions.
As Universal Ads builds its role as a single access point to a
wide range of premium TV publishers, the Business Partners Program
gives brands access to high-impact creative and measurement
partners. The program is designed to give third-party developers,
and future platform partners the ability to work with Universal Ads
advertisers on solutions that are tailored to drive success across
premium video. This program will allow advertisers of all skills
and sizes to move as quickly as they can with social media
advertising, while also reaching audiences at scale, on TV — the
biggest screen in the room.
For instance, if a brand is ready to start their TV advertising
journey but creating a commercial is stalling them, they will be
able to leverage the creative capabilities from partners like Canva
and Waymark and others to easily and swiftly build and test
TV-ready commercials or modify existing creative to reach new
audiences.
“Canva’s creative capabilities will make it easier for Universal
Ads advertisers to produce on-brand content that captivates
audiences and scales effortlessly across channels,” says Anwar
Haneef, GM and Head of Ecosystem at Canva. “Our shared goal is to
help brands break through on TV and beyond with seamless,
high-impact creative. We're excited to help brands show up with
confidence — across the TV landscape and every platform where their
audiences are.”
Then, once a company has their creative running across the
premium video inventory available on Universal Ads, they can access
measurement solutions to prove the significant business outcomes
their campaigns are driving. With insights into brand lift,
incrementality, conversions, and sales available through trusted
partners like Haus or INCRMNTAL, Universal Ads is demonstrating how
TV ads can impact a business’s bottom line.
"Haus was founded with a clear mission: to democratize access to
world-class causal inference tools," says Olivia Kory, Haus Chief
Strategy Officer. "Our partnership with Universal Ads reflects that
mission — they're making TV advertising more accessible than ever,
and together, we're demonstrating how experimentation can power
better decisions across premium video. With incrementality testing,
advertisers can get a clear sense of exactly what's driving the
business on view-based channels and beyond."
“We’ve repeatedly said Universal Ads is about making TV
advertising as easy as social media advertising,” said Greg Lieber,
Head of Product Partnerships at Universal Ads. “In order to do so,
we are giving brands, including those that are emerging and/or new
to TV, access to what they need to succeed across the Universal Ads
platform. From premium content at scale to now an ecosystem of
best-in-class, curated solutions, advertisers can easily build and
execute the most informed and impactful ad campaigns.”
At launch, the Universal Ads Business Partners Program includes
creative and measurement partners, and it will expand to include
more categories. Currently, Universal Ads includes programming from
more than 15 major publishers including A+E, AMC Networks, DIRECTV,
Estrella MediaCo, Fox Corporation, Fuse Media, LG Ad Solutions,
NBCUniversal, Paramount, Roku, Scripps, Spectrum Reach,
TelevisaUnivision, Vizio, Warner Bros. Discovery, and Xumo, with
more to come.
In addition to the Business Partners Program, Universal Ads has
rolled out a variety of initiatives and partnerships to support its
mission of making TV advertising as easy as social media
advertising. In May, Universal Ads launched the $5 million-dollar
Incrementality Fund to help online merchants grow their businesses
through TV advertising. Universal Ads also partnered with Ramp, a
financial operations platform designed to save businesses time and
money, to offer TV advertising access to Ramp’s 30,000+ customers
through the Universal Ads platform.
To learn more about the Universal Ads Business Partners Program
please go to UniversalAds.com/partners.
About Universal Ads Universal Ads enables any brand, of
any size, to seamlessly make and buy commercials across premium
video reaching new qualified audiences at scale. Universal Ads
combines premium and brand-safe video content directly from the
most influential media companies with the ease and familiarity of
social ad buying. It is your one-stop shop for high-quality video
ads delivering unmatched scale. Universal Ads is a part of the
Comcast Corporation, a global media and technology company that
connects people to moments and experiences that matter.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20250610711491/en/
Media Contact: Emily C. Miller Comcast Advertising –
Universal Ads Emily_miller@comcast.com
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