Xumo Enterprise Unveils Expanded Suite of Solutions for Building, Managing and Monetizing Fast Channels and Services
January 05 2023 - 10:40AM
Business Wire
PGA TOUR First to Utilize Xumo Enterprise’s
Innovative Self-Service CMS for FAST Channel Management
Expansion Comes After a Year of Rapid Growth
for Xumo’s Existing Enterprise Business, Which Delivered 65% More
Streaming Hours to Customers in 2022.
Xumo Enterprise, the business-to-business arm of the new
streaming platform joint venture between Comcast and Charter,
provides the industry with tools and services to make free
ad-supported streaming TV (FAST) more accessible. Today, it
announced a new suite of software and technology solutions
providing content owners, advertisers, and streaming platforms more
ways to program, manage and monetize a customized streaming
solution that can scale up or down to meet their unique needs and
business goals.
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Xumo Enterprise Unveils Expanded Suite of
Solutions for Building, Managing and Monetizing Fast Channels and
Services (Graphic: Business Wire)
“As more streamers look to supplement their subscription
services with free programming, FAST services are becoming an
increasingly popular way for content owners and advertisers to
reach new viewers,” said Stefan Van Engen, Vice President of
Content Acquisition and Programming, Xumo. “Since 2016 we have
powered many of the leading FAST channels and services globally,
and today’s announcement provides the growing industry with even
more tools to maximize an existing FAST offering or create a new
one.”
As part of the new solution suite, Xumo Enterprise is now
offering content owners the ability to manage their own FAST
channels within its reimagined content management system (CMS)
designed to make channel management for the emerging FAST business
simple and intuitive. The PGA TOUR is the first content partner to
utilize Xumo Enterprise’s CMS to manage its FAST channel across
available platforms. Capabilities of the CMS include building a
programming schedule, managing ad loads, and gaining viewing and
engagement insights.
“Our FAST channel has seen rapid growth over the past year –
we’ve added more programming from our archives, expanded to new
platforms and increased overall engagement,” said Tom Jeffs, Vice
President of Media Business Development, PGA TOUR. “Xumo
Enterprise’s CMS solution has been a great asset for us, giving us
a simple way to nimbly program and manage our FAST channel as an
extension of our broader storytelling efforts.”
Xumo Enterprise’s CMS offering enhances and extends the
company’s existing enterprise solutions, which saw unprecedented
growth in 2022 as FAST adoption within the industry soared. The
company delivered 65% more streaming hours to its enterprise
customers in 2022 than it did the year prior. Xumo Enterprise’s
existing suite of software and technology solutions include:
- FAST channel syndication. Global ad-supported and
subscription-based streaming services can partner with Xumo
Enterprise to distribute FAST channels within their experience,
choosing from Xumo’s library of 250+ premium, quality content
partnerships.
- Linear channel creation and distribution. Xumo
Enterprise’s CMS enables content owners to create, program and
distribute their own branded FAST channels. Its best-in-class
linear play out technology reaches 30+ countries.
- Monetization and optimized ad insertion. The proprietary
ads management system (AMS) and server-side ad insertion (SSAI)
solutions offered by Xumo Enterprise ensures content owners and
streaming platforms can successfully reach new and larger audiences
while building their respective businesses.
- Yield management and data insights. A new solution from
Xumo Enterprise, content partners can now directly control and
manage the ad load and frequency alongside engagement for their
linear channel.
- White-labeled streaming service. Xumo is the only FAST
solution provider that has the tech stack to develop white-labeled
streaming services for OEMs and distributors customized to
individual audiences and business needs.
About Xumo
Xumo, a joint venture between Comcast and Charter, was formed to
develop and offer a next-generation streaming platform on a variety
of branded 4K streaming devices and smart TVs. Powered by Comcast’s
global technology platform, Xumo devices and services feature an
entertainment experience designed to make it easy for consumers to
find and enjoy their favorite streaming content through a
world-class user interface and voice search, and for partners to
meaningfully connect and engage with millions of consumers.
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version on businesswire.com: https://www.businesswire.com/news/home/20230105005626/en/
Debbie Frey Comcast Corporation 215-286-4568
debbie_frey@comcast.com John Tagle Comcast Corporation 215-286-3011
john_tagle@comcast.com
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