Comcast Business Helping Drive Top Trends Impacting Quick Service Restaurants – and Their Customers – In 2020
March 10 2020 - 10:00AM
Business Wire
Company highlights technology movements that
all QSRs should be aware of and prepared for
Comcast Business shared the top trends
impacting the quick-service restaurant (QSR) industry, based on the
company’s deep experience working with leading QSR and franchise
establishments.
As online ordering and mobile delivery apps continue to gain
popularity and diners increasingly expect technology-forward
experiences, QSRs are challenged with finding new ways to quickly
fulfill orders and keep customers – and their taste buds –
satisfied. Comcast Business is working directly with some of the
biggest brands in the food and beverage industry, helping to drive
the following trends aimed at giving them a competitive edge:
- “May I take your order?” is becoming “How may I take your
order?” – The reason customers choose QSRs is in the name, they
are quick. Offering multiple ways to order – from kiosks to loyalty
apps to tablets – is essential to minimizing customers’ wait times.
When lines do back up, innovative brands are implementing “line
busting” tactics, such as having staff walk car-to-car in long
drive-thru lines, ringing up customer orders on tablets or mobile
registers so orders are ready and waiting by the time a guest
reaches the pick-up window.
- Mobile apps are cooking up physical and digital upgrades
– Traditionally, restaurants have only had to keep pace with
orders coming from two locations: the walk-up counter and the
drive-thru. However, by 2021, nearly 50 million people will
be using food delivery apps. From a restaurant’s own app or
website, to third party food delivery services, QSRs are now having
to account for orders within and beyond their four walls. From an
IT perspective, having a guest WiFi network is now crucial in
supporting in store mobile ordering and mobile payments. To avoid
long lines and confusions, restaurants must also think about
restructuring their physical layout to accommodate the growing
number of mobile orders.
- Increased focus on privacy and security policies – When
the security of one restaurant location is compromised, it can put
an entire brand at risk. QSRs are utilizing firewalls, LAN and WAN
networks to help control security from a corporate level and
maintain their brand. Having the comfort that comes from security
measures also allows restaurants to focus more on ways to
innovate.
- Digital signage keeps restaurant menus from going stale
– Whether it’s by season, or time of day, menu options are
constantly expanding and changing. With initiatives like limited
time menu offerings (LTOs) becoming an increasingly popular
strategy within QSRs, more and more restaurants are opting for
digital signage as a way to stay on top of these type of menu
turnovers and updates. Digital menu boards give QSRs the ability to
update information to all locations at once, making sure both staff
and customers stay up to date on the latest offers and
promotions.
- Technology adds extra spice in recruiting and retaining
employees – A restaurant’s staff plays a huge role in customer
experience. Often times, a happy employee equates to happy guests.
Being able to offer employees advanced technology gives a
restaurant a competitive edge and helps recruit top talent at a
local and corporate level. LTOs also add another layer of
complexity to staff training. Having reliable technology that
allows both internal and external information to be shared – and
rolled out – on a national level is imperative to making sure staff
can be quickly and effectively trained on a brand’s latest
offerings or special promotions.
“From online to eliminating the line, mobile technologies are
propelling the explosive growth of the QSR category. In fact,
research has shown that mobile apps represent roughly 60 percent of
all digital restaurant orders,” said Ray Hatch, Vice President
Enterprise Solutions Vertical Markets at Comcast Business. “As QSRs
continually look for new ways to embrace – and keep pace – with
this growth, technology is becoming the secret that helps them to
focus on what matters the most: bringing delicious food to hungry
guests.”
About Comcast Business
Comcast Business offers Ethernet, Internet, WiFi, Voice, TV and
Managed Enterprise Solutions to help organizations of all sizes
transform their business. Powered by an advanced network, and
backed by 24/7 customer support, Comcast Business is one of the
largest contributors to the growth of Comcast Cable. Comcast
Business is the nation’s largest cable provider to small and
mid-size businesses and has emerged as a force in the Enterprise
market; recognized over the last two years by leading industry
associations as one of the fastest growing providers of Ethernet
services.
For more information, call 866-429-3085. Follow on Twitter
@ComcastBusiness and on other social media networks at
http://business.comcast.com/social.
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version on businesswire.com: https://www.businesswire.com/news/home/20200310005632/en/
Media Contacts: Matt Helmke, Comcast Business
215.286.8666 matt_helmke@comcast.com
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