Skilled brand builder and growth driver has
built successful career in hospitality by blending traditional
marketing with innovation
LEBANON,
Tenn., July 18, 2024 /PRNewswire/ -- Cracker
Barrel Old Country Store® ("Cracker Barrel" or the
"Company") (Nasdaq: CBRL) is pleased to announce the appointment of
Sarah Moore as its Chief Marketing
Officer, effective Monday, July
22.
Moore's nearly 20 years of hospitality experience is a perfect
match for the strong hospitality focus of Cracker Barrel. Her
strategic experience in marketing, brand building, and guest
engagement will be strong assets to Cracker Barrel as it evolves,
taking what is beloved and differentiated about the brand and
building on it.
A longtime fan of Cracker Barrel, she joins the Company from her
recent position as Senior Vice President of Marketing at MGM
Resorts International where she spearheaded marketing initiatives
for a portfolio of world-class hospitality brands, including iconic
resorts such as Bellagio, ARIA and MGM Grand. She possesses deep
expertise in developing and growing digital marketing initiatives,
customer loyalty programs, and crafting innovative approaches that
honor brand heritage while driving strong business
results.
"Sarah's hospitality focused leadership and deep experience
evolving brands and accelerating growth across all disciplines of
marketing will help us drive our strategic transformation and brand
love as we reclaim our position as an industry leader," said
Julie Felss Masino, President and
Chief Executive Officer of Cracker Barrel.
Moore's background includes more than 16 years with MGM Resorts
International, where she gained extensive experience in corporate
marketing, development, and regional operations. Most recently, she
led global brand marketing strategy, integrated media, social
marketing, as well as creative and content for the entire portfolio
of resorts and entertainment experiences.
"As a devoted Cracker Barrel fan, I'm honored to join this
iconic American brand," said Moore. "From childhood road trips to
more recent visits to our family in Kentucky, Cracker Barrel has always been a
cherished tradition. I look forward to applying my decades of
marketing expertise to share the brand's warmth and genuine
hospitality with consumers. As I join the team, my goal is to
enhance the experience for our loyal guests while also introducing
Cracker Barrel's unique charm to new guests across the
country."
Moore holds a Bachelor of Science in Marketing from Roger Williams University. She is married to an
entrepreneur and a U.S. Army Reserve Lieutenant Colonel who has
served our country for over 20 years, and together they are raising
two young daughters.
About Cracker Barrel Old Country Store, Inc.
Cracker
Barrel Old Country Store, Inc. (Nasdaq: CBRL) is on a mission
to bring craveable, delicious homestyle food and unique retail
products to all guests while serving up memorable, distinctive
experiences that make everyone feel welcome. Established in 1969
in Lebanon, Tenn., Cracker Barrel and its affiliates
operate approximately 660 company-owned Cracker Barrel Old Country
Store® locations in 44 states and own the
fast-casual Maple Street Biscuit Company. For more information
about the company, visit www.crackerbarrel.com.
Media Contact
Media Relations
Media.Relations@crackerbarrel.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/cracker-barrel-appoints-sarah-moore-as-new-chief-marketing-officer-302201075.html
SOURCE Cracker Barrel Old Country Store, Inc.