GUADALAJARA, Mexico,
Jan. 21, 2021 /PRNewswire/
-- Betterware de México S.A.B. de C.V. ("Betterware") (NASDAQ:
BWMX), the leading direct-to-consumer company in Mexico that focuses on the home organization
and solutions segment with a two-tier distribution model, today
announced the launch of its biggest marketing campaign to-date. The
campaign launched on January 15 and
will run through 2021.
Created by Terán TBWA, the 60-second and 20-second video
advertisements, radio commercials, OOH media and social content
highlight Betterware de Mexico's
vast array of easy to use and accessible products for organization
and practicality. Both television spots support the Company's
efforts to help customers "find the solution" with Betterware
products. The videos feature women, men, couples and children using
everyday products around the home, including shoe racks, closet
organizers, space savers, inventive kitchen cleaning products and
more.
"We're thrilled to start off the year by launching our biggest
campaign yet," said Andres Campos,
Chief Executive Officer. "The campaign highlights what our brand is
all about, and we're excited to share our values and product
solutions for the home with more families and individuals across
Mexico through these
advertisements. Overall, we expect the new marketing campaign to
expand our customer base as we showcase how consumers can benefit
from our line of products."
The campaign will run across national Mexican television, radio,
billboards, subway and bus stations, and social media. The two
video advertisements were produced in Spanish, but will feature
English subtitles where possible to reach a broader audience. An
estimated 65 million consumers are expected to interact with the
campaign. All products are available on Betterware's newly launched
direct-to-consumer website: www.betterware.com.mx.
About Betterware de Mexico S.A.B. de C.V.
Founded in
1995, Betterware de Mexico is a
leading direct-to-consumer selling company in Mexico, whose CAGR 2003-2019 was 20%. Focused
on the home organization and solutions segment, Betterware's wide
product portfolio includes home organization, kitchen preparation,
food containers, smart furniture, technology and mobility, as well
as other minor categories.
Supported by its top-class business intelligence and data
analytics units, which provides daily monitoring of key metrics and
product intelligence, Betterware has been able to achieve
sustainable double-digit growth rates by successfully expanding its
market penetration driven by its almost 59,000 distributors and 1.1
million associates network.
Its state-of-the-art infrastructure allows it to safely and
timely deliver its products to every part of the country, backed by
the strategic location of its distribution center.
Forward-Looking Statements
This press
release includes certain statements
that are not historical facts
but are forward-looking statements for
purposes of the safe harbor
provisions under the United States
Private Securities Litigation Reform Act of 1995.
Forward-looking statements generally are accompanied by words such
as "believe," "may," "will", "estimate",
"continue", "anticipate", "intend",
"expect", "should", "would", "plan", "predict",
"potential", "seem", "seek," "future," "outlook", and similar
expressions that predict or indicate future
events or trends or that are
not statements of historical matters.
The reader should understand that the results obtained may differ
from the projections contained in this document, as past results in
no way offer any guarantee of future performance. For this reason,
the Company assumes no responsibility for any
indirect factors or elements beyond
its control that might occur
inside Mexico or abroad and which might affect
the outcome of these projections.
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SOURCE Betterware de México, S.A.B. de C.V.