Dec. 24, 2020 /PRNewswire/ --
Betterware de México S.A.B. de C.V. ("Betterware") (NASDAQ: BWMX),
the leading direct-to-consumer company in Mexico that focuses on the home organization
and solutions segment with a two-tier distribution model, today
announced the launch of its transformational web marketing site.
The new platform is expected to accelerate the Company's strategy
to broaden its customer reach to further drive sales as it enables
direct access and connectivity to consumers by its 58,600
distributors and 1.2 million associates.
The platform has several features that provide customers,
distributors and associates with an easy user experience and
enhanced connectivity: including: (i) Flexible payment
options with customers having the ability to purchase with
cash, a preferred method in the regions the Company operates, as
well as by credit card; (ii) Greater access to consumers by
the Company's distributors and associates. Customers utilizing the
web platform are connected directly with a local distributor to
complete the purchase and distributors and associates are able to
provide interested customers with their direct contact information
to facilitate future transactions; and (iii) Increased customer
lifetime value as distributors are powered with customer data
that can be leveraged to drive repeat orders and additional
category purchases. This ultimately gives the distributor and
associate full benefits of the sale and future opportunities, while
increasing their sales and earnings potential.
"The launch of our new web marketing site is yet another
milestone as we continue to execute upon our four pillars: Market
Penetration, Geographic Expansion, Category Expansion, and Business
Intelligence and Technology Investments," said Andres Campos, Chief Executive Officer. "We have
been focused on expanding our capabilities to reach more customers
through our direct-to-consumer model. This new site achieves
our objective allowing us to bridge the gap between customers and
distributors, while attracting new consumers to our brand and
product offerings by easily connecting them with our distributor
network and associates."
The site launched, which launched in early December can be
accessed at: www.betterware.com.mx.
About Betterware de Mexico S.A.B. de C.V.
1995, Betterware de Mexico is a
leading direct-to-consumer selling company in Mexico, whose CAGR 2003-2019 was 20%. Focused
on the home organization and solutions segment, Betterware's wide
product portfolio includes home organization, kitchen preparation,
food containers, smart furniture, technology and mobility, as well
as other minor categories.
Supported by its top-class business intelligence and data
analytics units, which provides daily monitoring of key metrics and
product intelligence, Betterware has been able to achieve
sustainable double-digit growth rates by successfully expanding its
market penetration driven by its almost 59,000 distributors and 1.1
million associates network.
Its state-of-the-art infrastructure allows it to safely and
timely deliver its products to every part of the country, backed by
the strategic location of its distribution center.
release includes certain statements
that are not historical facts
but are forward-looking statements for
purposes of the safe harbor
provisions under the United States
Private Securities Litigation Reform Act of 1995.
Forward-looking statements generally are accompanied by words such
as "believe," "may," "will", "estimate",
"continue", "anticipate", "intend",
"expect", "should", "would", "plan", "predict",
"potential", "seem", "seek," "future," "outlook", and similar
expressions that predict or indicate future
events or trends or that are
not statements of historical matters.
The reader should understand that the results obtained may differ
from the projections contained in this document, as past results in
no way offer any guarantee of future performance. For this reason,
the Company assumes no responsibility for any
indirect factors or elements beyond
its control that might occur
inside Mexico or abroad and which might affect
the outcome of these projections.
SOURCE Betterware de México, S.A.B. de C.V.