Exclusive partnership strengthens Bragg’s
position in Brazil with high-performance local content from
seasoned industry veterans
Bragg Gaming Group (NASDAQ: BRAG, TSX: BRAG) (“Bragg” or
the “Company”), a leading global B2B iGaming content and
technology provider, today announced the acquisition of a strategic
equity stake in, and the signing of an exclusive content
partnership with RAPIDPLAY LTD (“RapidPlay”), a specialist
Brazilian game development studio renowned for its localized,
high-performance online casino content tailored to Brazilian and
the broader Latin American market.
Founded by a team of veteran iGaming experts with deep roots in
the region, RapidPlay has rapidly built a reputation for delivering
premium, culturally attuned casino content that resonates with
local Brazilian and Latin American players.
Under the terms of the agreement, Bragg receives an equity stake
in RapidPlay and has entered into an exclusive commercial
distribution agreement with RapidPlay at standard market terms.
The agreement allows Bragg to integrate and offer RapidPlay’s
full content portfolio through its expanding base of licensed
Brazilian operators.
RapidPlay’s highly efficient cost development model for
producing high-quality, localized content is particularly
attractive to Bragg, as it supports rapid scalability and margin
efficiency—especially valuable in emerging markets like Brazil and
the broader LatAm market.
Pursuant to the terms of the agreement with RapidPlay, Bragg
also has an option to acquire a controlling interest in RapidPlay,
should future strategic conditions align.
All titles developed under this partnership will be powered by
Fuze™, Bragg’s proprietary engagement technology that features
real-time gamification, player retention tools, and promotional
capabilities — enhancing both player experience and operator
performance.
This partnership builds on Bragg’s rapid expansion in Brazil,
where it launched operations on January 1, 2025, and has already
partnered with over one-third of the market’s licensed
operators.
The Company’s São Paulo office, led by LatAm Regional Director
Sara Mosallaee and Senior Account Manager Amanda Alexandrini,
delivers fully localized support and expertise to operators across
the region.
With Brazil’s newly regulated online casino market expected to
generate USD 1.5 billion in 2025, growing to USD 3.7 billion by
2029, Bragg believes that the market could contribute up to 10% of
the Company’s total revenue this year—underlining its strategic
importance.
Neill Whyte, Chief Commercial Officer, Bragg Gaming Group
commented: "This partnership with RapidPlay is more than just an
investment — it’s a strategic move that strengthens our
differentiated local content proposition.
“The studio combines creative excellence with operational
efficiency, making it an ideal partner for our expansion efforts in
the region."
Rafael Roos Bordignon, CEO and Co-Founder of RapidPlay,
commented: "RapidPlay was founded to create genuinely Brazilian
gaming experiences. Joining forces with Bragg gives us the scale
and structure to do that with even greater impact. We’re excited to
enter this next phase together.”
Cautionary Statement Regarding Forward-Looking
Information
This news release contains forward-looking statements or
“forward-looking information” within the meaning of applicable
Canadian securities laws (“forward-looking statements”), including,
without limitation, statements with respect to: the Company’s
partnership with RapidPlay and the expected benefits and impact
thereof, including on the operations and the results of the Company
with respect to the Brazilian and Latin America markets and
otherwise; and the Company’s strategic growth initiatives and
corporate vision and strategy. Forward-looking statements are
provided for the purpose of presenting information about
management’s current expectations and plans relating to the future
and allowing readers to get a better understanding of the Company’s
anticipated financial position, results of operations, and
operating environment. Often, but not always, forward-looking
statements can be identified by the use of words such as “plans”,
“expects” or “does not expect”, “is expected”, “budget”,
“scheduled”, “estimates”, “forecasts”, “intends”, “anticipates” or
“does not anticipate”, or “believes”, or describes a “goal”, or
variation of such words and phrases or state that certain actions,
events or results “may”, “could”, “would”, “might” or “will” be
taken, occur or be achieved.
All forward-looking statements contained in this news release
reflect the Company’s beliefs and assumptions based on information
available at the time the statements were made. Actual results or
events may differ from those predicted in these forward-looking
statements. All of the Company’s forward-looking statements are
qualified by the assumptions that are stated or inherent in such
forward-looking statements, including the assumptions listed below.
Although the Company believes that these assumptions are
reasonable, this list is not exhaustive of factors that may affect
any of the forward-looking statements. The key assumptions that
have been made in connection with the forward-looking statements
include the regulatory regime governing the business of the
Company; the operations of the Company; the products and services
of the Company; the Company’s customers; the growth of the
Company’s business, meeting minimum listing requirements of the
stock exchanges on which the Company’s shares trade; the
integration of technology; and the anticipated size and/or revenue
associated with the gaming market globally. Forward-looking
statements involve known and unknown risks, future events,
conditions, uncertainties and other factors that may cause actual
results, performance or achievements to be materially different
from any future results, prediction, projection, forecast,
performance or achievements expressed or implied by the
forward-looking statements. Such factors include, among others, the
following: risks related to the Company’s business and financial
position; that the Company may not be able to execute on its
partnership with RapidPlay; risks associated with general economic
conditions; adverse industry events; future legislative and
regulatory developments; the inability to access sufficient capital
from internal and external sources; the inability to access
sufficient capital on favorable terms; realization of growth
estimates including with respect to the Brazilian and Latin America
markets and otherwise, income tax and regulatory matters; the
ability of the Company to implement its business strategies;
competition; economic and financial conditions, including
volatility in interest and exchange rates, commodity and equity
prices; changes in customer demand; disruptions to our technology
network including computer systems and software; natural events
such as severe weather, fires, floods and earthquakes; any
disruptions to operations as a result of the strategic alternatives
review process; and risks related to health pandemics and the
outbreak of communicable diseases. Although the Company has
attempted to identify important factors that could cause actual
actions, events or results to differ materially from those
described in forward-looking statements, there may be other factors
that cause actions, events or results not to be as anticipated,
estimated or intended. There can be no assurance that
forward-looking statements will prove to be accurate, as actual
results and future events could differ materially from those
anticipated in such statements. Accordingly, readers should not
place undue reliance on forward-looking statements.
The Company disclaims any intention or obligation to update or
revise any forward-looking statements whether as a result of new
information, future events, or otherwise, except in accordance with
applicable securities laws.
About Bragg Gaming Group
Bragg Gaming Group (NASDAQ: BRAG, TSX: BRAG) is an iGaming
content and platform technology solutions provider serving online
and land-based gaming operators with its proprietary and exclusive
content, and cutting-edge player account management (“PAM”)
technology. Bragg Studios offer high-performing and passionately
crafted casino game titles using the latest in data-driven insights
from in-house brands including Wild Streak Gaming, Atomic Slot Lab
and Indigo Magic. Its proprietary content portfolio is complemented
by a selection of exclusive titles from carefully selected studio
partners under the Powered By Bragg program. Games built on Bragg’s
remote games server (“RGS”) technology are distributed via the
Bragg HUB content delivery platform and are available exclusively
to Bragg customers. Bragg’s powerful, modular PAM technology powers
multiple leading iCasino and sportsbook brands and is supported by
expert in-house managed, operational, and marketing services.
Content delivered via the Bragg HUB either exclusively or from the
Bragg aggregated games portfolio is managed from a single
back-office which is supported by a cutting-edge data platform, and
Bragg’s award-winning Fuze™ player engagement toolset. Bragg is
licensed, certified, or otherwise approved and operational in over
30 regulated iCasino markets globally, including in the U.S,
Canada, LatAm and Europe.
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version on businesswire.com: https://www.businesswire.com/news/home/20250410156418/en/
For media enquiries or interview requests, please
contact: Robert Simmons, Head of Communications, Bragg Gaming
Group press@bragg.group
Investors: Robbie Bressler, Chief Financial Officer,
Bragg Gaming Group investors@bragg.group
OR
James Carbonara, Hayden IR (646)-755-7412 james@haydenir.com
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