SAN FRANCISCO, Oct. 15, 2019 /PRNewswire/ -- Cuffing season is
upon us and to help couples and singles alike prepare,
Hinge, the dating app designed to be deleted, part of Match
Group Inc. (NASDAQ: MTCH), and OpenTable, the world's
leading provider of online restaurant reservations and part of
Booking Holdings, Inc. (NASDAQ: BKNG), have partnered to help
daters choose the perfect date spot.
A new survey commissioned by OpenTable* revealed that over
two-thirds of American respondents feel stressed when trying to
find a restaurant for a date, and Hinge users agree. 81 percent of
Hinge daters wish it were less stressful to find a restaurant for a
date night.
To take the angst out of planning, Hinge and OpenTable are
launching the ultimate Date Night guide. Daters will find fun and
useful tools to help plan the perfect date, including lists of the
best restaurants for a date and top cafes, plus, the Date Night
Matchmaker feature. The recently updated feature, available via
desktop and mobile, allows users to simply answer a few questions
about their date and dining preferences, and, in turn, receive
personalized, bookable date spot recommendations.
"As we head into 'cuffing season,' daters are
looking to couple up for the winter months and enjoy romantic
settings with food, drinks and good company," said Anna Besse, Director of Marketing at OpenTable.
"Our Date Night Matchmaker feature was designed to make it easier
to find that perfect date night spot."
"We recently uncovered that most Hinge members spend over an
hour trying to find the perfect date spot and are hungry for
recommendations," says Nathan Roth,
CMO at Hinge. "Our goal at Hinge is to help our members get off the
app and out on a great date. With Date Night Matchmaker, we hope to
help even more members plan a date they'll never forget."
Additional key trends revealed by the OpenTable survey
include:
Everyone's stressed about where to eat
Daters are
traditional, with 66 percent of respondents saying they would
prefer a meal on a first date over drinks. But it's not easy to
please everyone, with half of respondents admitting they've had an
argument with a date over choosing a restaurant. You may want to
keep in mind that 'drinks' are no longer synonymous with alcohol -
over half of Americans surveyed prefer coffee or tea for a drinks
date.
Choosing the perfect restaurant
If you're looking to
make a great first impression, make sure to focus on the food.
Americans rank food and drink quality as most important when
selecting a date location followed by affordability as a distant
second. If you're not sure what type of food your date likes, go
for Italian - the preferred date night cuisine. When booking your
reservation, opt for a booth or a seat outside. These are the top
two preferred seats for a date among respondents.
Be on your best (dining) behavior
Heading to a dinner
date? You may want to take a look at the restaurant's presence on
social media to get a feel for the ambience as more than half of
respondents (63 percent) think it's important for a date's clothes
to align with the restaurant's dress code. Finally, make sure to
keep your hands off your date's plate - more than one-fourth of
singles who are dating say sharing french fries is off the
table.
Check out the Date Night Matchmaker feature at
www.opentable.com/date-night. Additionally, OpenTable has released
their 50 Best Restaurants for a Date list as part of its dedication
to helping diners plan the perfect evening with their significant
other.
*Methodology:
This survey was conducted using the
online survey platform Pollfish, and compiled by DKC Analytics. The
sample of 1,000 21 to 34 year-olds in the
United States was surveyed on September, 9th 2019.
The Hinge survey was conducted on a sample of 300 active
Hinge members.
About OpenTable
OpenTable, part of Booking Holdings, Inc. (NASDAQ:
BKNG),is the world's leading provider of online restaurant
reservations, with more than 52,000 restaurants globally using its
software to seat over 128 million diners monthly. OpenTable helps
diners discover and book the perfect table and helps restaurants
deliver personalized hospitality to grow their business.
About Hinge
Hinge is the dating app for people who
want to get off dating apps. In today's digital world, singles are
so busy matching that they're not actually connecting, in person,
where it counts. Hinge is on a mission to change that. So we built
an app that's designed to be deleted. On Hinge, there are no rules,
timers, or games. Instead, you'll meet your most compatible matches
and you'll have unique conversations over what you've shared on
your detailed profile. It's a natural way to find a great first
date. Currently, we're setting up a date every 4 seconds, 3 out of
4 times users want to go on a second date, and last year we became
the fastest growing dating app in the US, UK, Canada, and Australia.
View original content to download
multimedia:http://www.prnewswire.com/news-releases/dating-just-got-easier-hinge-and-opentable-partner-to-help-daters-choose-the-perfect-date-spot-300937503.html
SOURCE OpenTable, Inc.