Baidu’s Facemoji Keyboard Releases Kaomoji Report
December 11 2019 - 9:00AM
Business Wire
Report Reveals Most Popular Kaomoji of 2019 and
Insights from 17 Countries
As 2019 comes to a close, Baidu, Inc. (Nasdaq: BIDU) today
released a report revealing the most popular kaomoji used globally
on its Facemoji Keyboard and Simeji apps throughout the year, as
well as other findings and trends.
Kaomoji is a popular Japanese emoticon style first popularized
in 1986 that consists of Japanese characters and punctuation, and
is used to express emotion in digital communication. The term
kaomoji is derived from the combination of two words: “kao” meaning
“face”, and “moji” meaning “character.”
Baidu’s 2019 Kaomoji Report found the following:
- The shrug is the most popular kaomoji globally, ranking No. 1
in 11 countries.
- Over 100,000 kaomoji are sent every single day in the US.
- India was the only country whose most popular kaomoji was
apologetic, while France was the only country with two negative
kaomoji in their top three.
- Japan and Russia like to keep their kaomoji simple.
- India and the UK like having words in their kaomoji, while
Japan continues to take a minimalist approach, using the kanji for
“smile” to simply mean “lol.”
On social media:
- Instagram was the only social media site to feature a crying
kaomoji in its top three.
- The kissing kaomoji is popular on Facebook, Snapchat and
WhatsApp, while Twitter prefers hugs.
- Two of the top three kaomoji used on WhatsApp depict love.
“Kaomoji are an important part of digital culture in Asia, and
we are thrilled to see them growing in popularity around the
globe,” said Mr. Jiang Feng, director of Baidu’s Global Business
Unit. “As 2019 winds down, we want to take a moment to recognize
the kaomoji trends of the year and celebrate their
significance.”
The report references fully anonymized data from 17 countries,
including the United States, Argentina, Brazil, Egypt, France,
India, Indonesia, Iraq, Italy, Japan, Mexico, Russia, Spain,
Thailand, Turkey, the United Kingdom and Vietnam. The report data
includes the most popular kaomoji used on Facemoji Keyboard and
Simeji in 2019 by country and by app, including Facebook, Twitter,
Instagram, Snapchat and WhatsApp.
To read the full 2019 Kaomoji Report, click here.
About Facemoji Keyboard
Facemoji Keyboard is an emoji-centric keyboard app featuring
Baidu’s speech recognition technology. It includes an emoji
prediction feature and a wide variety of stickers, GIFs and
customizable keyboards. Facemoji Keyboard’s goal is to help people
around the world express themselves in new ways with fun, creative
emoji.
About Simeji
Simeji is the No. 1 keyboard app in Japan on both iOS and
Android, with over 38 million downloads. With Simeji, people can
express themselves like never before with kaomoji, animated
stickers, customized keyboard skins and more.
About Baidu
Baidu, Inc. is the leading Chinese language Internet search
provider. Baidu aims to make the complicated world simpler through
technology. Baidu’s ADSs trade on the NASDAQ Global Select Market
under the symbol “BIDU.” Currently, ten ADSs represent one Class A
ordinary share.
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