Famous Dave’s Adds Fuel to the Chicken Sandwich Wars with Introduction of Iris’ Comeback Chicken Sandwich
February 03 2020 - 3:18PM
Leading BBQ chain Famous Dave's is tapping into its founder’s
southern roots to create the perfect spicy new contender in the
chicken sandwich wars. The crispy, golden-brown sandwich with
mouthwateringly juicy chicken featuring a “good ol’ southern kick”
is based on a family recipe that founder Famous Dave Anderson grew
up on and will roll out to all U.S. locations on Monday, February
3.
The sandwich, which represents the authentic southern home
cooking of Dave’s childhood will be served a la carte on a buttery
brioche bun with its signature spicy-sweet pickles and drizzled
with Dave’s zesty comeback sauce, a quintessential southern dipping
sauce, all for $5.
Dave’s father, Jimmie Anderson, a Choctaw Indian from Idabel,
Oklahoma, was so passionate about the southern food he grew up on
that he would drive Dave’s mother, Iris, a Hayward, Wisconsin
native, down South almost every other weekend. As Iris was learning
to cook southern meals, Jimmie and Iris would make the drive to buy
the right ingredients that could only be found in the South: spicy
peppers, hot sauce, the perfect cornmeal for honey buttered
cornbread, and White Lily flour for fluffy buttermilk biscuits.
“Everything had to be just right, from the right cast iron
frying pan to the right fresh-ground seasonings and the freshest
chicken,” said Dave. “My mom perfected her pan-fried chicken
recipe, which features a crispy golden-brown crust with tender,
juicy, mouthwatering chicken.”
Dave founded the brand in 1994 and opened up the doors to his
first location in his mother’s hometown. He has continued to draw
culinary inspiration from his mother’s recipes and his BBQ-loving
father as the brand has grown to 125 locations in 31 states and
three countries.
When asked how Dave initially started the award-winning BBQ
chain, Dave is fond of saying, “I never really got into the BBQ
restaurant business more than I grew up in it.”
“I grew up eating real, honest fried chicken, honey buttered
cornbread and BBQ ribs and learned from an early age the importance
of southern home cooking and hospitality,” said Dave. “Iris’
Comeback Chicken Sandwich is the clear winner in the chicken
sandwich wars—everyone knows that Famous Dave’s is the best in the
world of BBQ, and now, our $5 chicken sandwich will also be known
as the best of the best and have the competition retreating and
surrendering. One bite and you’ll be coming back for more,
too!”
Starting on Monday, February 3, the chicken sandwich will go
live at all of Famous Dave’s U.S. stores and will be
available for both dine-in and to-go orders.
ABOUT FAMOUS DAVES:Famous Dave's of America,
Inc. is a wholly owned subsidiary of BBQ Holdings, Inc.
(NASDAQ:BBQ). Famous Dave’s was founded by “Famous Dave” Anderson,
whose passion for BBQ led him on a 25-year cross-country trek to
find the best regional BBQ recipes in the country before opening
the first Famous Dave's in Hayward, Wisconsin. As of August 12,
2019, Famous Dave’s has 125 locations in 31 states and three
countries, including 31 company-owned and 101 franchise-operated
restaurants. Famous Dave’s is known for its on-premise real pit
smokers, scratch-recipe cooking, and 700 national and regional
awards for everything from best ribs to best Bar-B-Que sauce to
best cookbook. Famous Dave’s offers a wide variety of BBQ
favorites, including its signature award-winning St. Louis-Style
Ribs, Texas Beef Brisket, Georgia Chopped Pork and Country-Roasted
Chicken. Each seasoning blend was personally developed by Dave
himself, after years of research and development, to bring
flavorful and authentic BBQ to his Guests. Scratch-recipes round
out the menu with delicious items that include Famous Dave’s
award-winning Corn Bread Muffins and Dave’s Famous Bread
Pudding.
MEDIA CONTACT:Jennifer HochNo Limit
Agency312-526-3996jennifer@nolimitagency.com
BBQ (NASDAQ:BBQ)
Historical Stock Chart
From Mar 2024 to Apr 2024
BBQ (NASDAQ:BBQ)
Historical Stock Chart
From Apr 2023 to Apr 2024