UNION, N.J., July 21, 2021 /PRNewswire/ -- Bed Bath &
Beyond (Nasdaq: BBBY) today announced its flagship store in
New York City will reopen
tomorrow, after undergoing a complete transformation since last
December to modernize the in-store shopping experience and help
customers on their journey to "home, happier™." The
renovated 92,000 square-foot flagship, located at 620
6th Avenue in Chelsea,
is an expression of the new Bed Bath & Beyond and its market
leadership in destination categories of bed, bath, kitchen &
dining, indoor décor, and organization in the $180 billion home market.
With open sightlines and improved layout, in-store digital
shopping tools through the Bed Bath & Beyond mobile app, and an
inspiring collection of Owned Brands and national brands for every
room of the home, the flagship renovation is emblematic of a
$250 million three-year project to
remodel 450 of its stores as the Company executes against its
overall transformation strategy.
"We set out a bold strategic plan last October to become a
digital first, omni-always retailer," said Mark Tritton, President and CEO of Bed Bath
& Beyond. "A key component of our plan is modernizing our
stores to significantly elevate in-store shopping experiences while
optimizing their role in our digital-first, omni-always approach to
help customers unlock the magic in every room of their homes. Our
Chelsea flagship has served local
community for decades. We're proud to invest here and add to
New York City's 'return to normal'
to serve residents and visitors alike."
A Reimagined Shopping Experience
The flagship, as well
as other store locations, have been redesigned to better connect
with Bed Bath & Beyond customers. Gone are a dizzying disarray
of merchandise stacked high that provided shoppers with 'shopping
paralysis', and replaced with lower sightlines, wider aisles and
neatly arranged products that inspire customers with a residential
experience to help them shop. The flagship itself takes advantage
of floor-to-ceiling windows that let natural light pour in, while
the bath section features high-quality tiled flooring, adding to
the 'at-home' feeling for customers.
The flagship provides New Yorkers and visitors with the most
authoritative collection of product assortment for every room of
the home, as well as a leading collection of health & beauty
products. The store's "one stop shopping" also inspires customers
to envision and create rooms that feel authentic to their unique,
personal style.
Unique Flagship Customer Experiences
Bed Bath &
Beyond has partnered with several leading brands to create unique
experiences at its flagship location, including:
- Casper: As announced last week, the flagship features Casper's
first shop-in shop, creating an immersive in-store shopping
experience of its award-winning suite of sleep offerings for Bed
Bath & Beyond customers
- SodaStream: Bed Bath & Beyond is proud to bring the
SodaStream Bubble Bar to the flagship, which offers customers a fun
and engaging opportunity to purchase and personalize SodaStream
bottles. On-site mixologists provide customers with drink ideas and
lessons, while demonstrating how to use the machine. The flagship
is a destination for SodaStream customers, as it is the most
visited place in the U.S. to exchange the brand's Co2
cylinders.
- More than 20 merchandising experiences that will bring to life
the Company's Owned Brands and national brands, such as Dyson and
Google nest products
- Experiential in-store trials that will allow customers to try
before they buy, including the only interactive vacuum display in
New York City
- Café 3B™, a modern barista serving La Colombe coffee that adds
to the flagship's relaxing shopping environment
Delivering an omni-channel shopping experience
Bed
Bath & Beyond's flagship and store renovation project
strengthens the Company's commitment to being a digital-first,
omni-always retailer. Customers can upgrade their shopping
experiences by utilizing the Bed Bath & Beyond mobile app to an
'in-store shopping mode' that allows them to better navigate the
store, view additional product information, and create registry
lists. QR codes are prominently displayed throughout to create
'endless aisles' that make it easy for customers to shop for
additional colors, sizes and products.
Also introduced today with the flagship reopening is an
innovative "scan and buy" feature that enables customers to
immediately make purchases as they shop and therefore bypass the
check-out line.
The flagship has a dedicated pick-up area that provides
customers with a fast and easy experience to pick up their online
orders, or customers can choose to have Associates meet them
outside for curbside pickup, all within one-hour of placing the
order. The flagship is also part of a store network that is now
able to fulfill Same Day Delivery orders throughout Manhattan.
Flagship Grand Opening Event
CEO Mark Tritton and his executive leadership team
will be joined by the Company's Chair of the Board of Directors
Harriet Edelman and other Board
members, along with chef and author Katie
Lee Biegel, for a ribbon-cutting event on July 22 at 9am to
open the store to customers.
Katie Lee Biegel will then
address customers at 9:45am and
10:30am to showcase her favorite
must-have products for cooking and hosting like a pro, while
offering tips and tricks for getting the most out of Bed Bath &
Beyond cookware. Beyond+® Members and customers attending Katie's
product showcase will have the exciting opportunity to receive a
signed copy of her newest cookbook, It's Not Complicated: Simple
Recipes for Every Day.
The first 200 customers to visit the transformed store on
July 22 will receive a gift bag that
includes a selection of products from Bed Bath & Beyond's
newest Owned Brand collections, as well as be treated to a free 12
oz. coffee from Café 3B. The first
300 customers who spend over $100
will receive a free bouquet from FLOWERBX and the first 300
customers to visit the Bubble Bar will receive a free .5 liter
bottle from SodaStream.
A Commitment to People, Community & the Planet
Bed
Bath & Beyond introduced in May its first-ever comprehensive
environmental, social and governance (ESG) strategy that set
several bold, strategic goals underpinning its commitment to
people, community and the planet. The redesigned Chelsea flagship brings the strategy to life
in several ways through its Associates, environmentally friendly
upgrades, and more.
The store is supported by a team of Associates from throughout
the city and utilizes energy efficient measures to help reduce its
overall carbon footprint. Upgrades include replacing fluorescent
lights with LED lights, installing occupancy sensors and timers for
lighting, and upgrades in energy-efficient HVAC and fans for
temperature control.
About the Company
Bed Bath & Beyond Inc. and
subsidiaries (the "Company") is an omnichannel retailer that makes
it easy for our customers to feel at home. The Company sells a wide
assortment of merchandise in the Home, Baby, Beauty and Wellness
markets. Additionally, the Company is a partner in a joint
venture which operates retail stores in Mexico under the name Bed Bath &
Beyond.
The Company operates websites at bedbathandbeyond.com,
bedbathandbeyond.ca, buybuybaby.com, buybuybaby.ca,
harmondiscount.com, facevalues.com, and decorist.com.
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SOURCE Bed Bath & Beyond