UNION, N.J., June 23, 2021 /PRNewswire/ -- Bed Bath &
Beyond (Nasdaq: BBBY) today launched Wild Sage™, a new
Owned Brand line of stylish, eclectic, free-spirited bedding,
decor, furniture, bath products and table linens created for young
adults (and the young at heart) who want to express their unique
personality in their space. Just in time for 'back to college,'
Wild Sage's globally inspired designs bring a world of inspiration
to customers' doorsteps and into their homes or dorm rooms.
Available only at Bed Bath & Beyond, Wild Sage was designed
for the fashion-forward shopper who believes that their home is a
palette of self-expression. Every item in their space should
reflect their personal preferences and their respective
experiences, allowing them to home, happier™. From bedding to
bathmats, decorative accents to table linens, Wild Sage is an
always evolving, whole home collection of stylish finds that help
customers bring to life their personal story — whatever their story
may be. Wild Sage is affordably priced, with prices ranging from
$20-$80
for bedding, $5-$25 for table linens, $25-$200 for decor,
$4-$40
for bath and $50-$150 for furniture.
"Wild Sage speaks to our young, fashionable and on-trend
customers looking to express themselves and create a personal space
that tells their unique story," said Joe
Hartsig, Executive Vice President and Chief Merchandising
Officer at Bed Bath & Beyond and President of Harmon Stores, Inc. "Your home should be an
expression of you—your experiences, your travels, your sense of
humor, your energy—and your decor should reflect that, whether
through a colorful rug that reminds you of an unforgettable
destination you've explored, or an eclectic mix of throw pillows on
your sofa that evokes your personality."
Wild Sage offers a range of inspired products that allow
customers to put their own creative stamp on any space, making it
perfect for students heading back to campus into a dorm room or
college apartment, moving into a new house or just refreshing their
current style.
Wild Sage Products
Wild Sage design principles are not only unique and expressive,
but also detailed, on-trend, and globally-inspired. They are
influenced by craftsmanship and playfully refined with youthful
motifs, featuring an eclectic look and feel. This colorful
collection includes bold fabrics, unique textures and vintage
patterns in a variety of materials, from cotton blends and velvet
to rattan and wood.
The Wild Sage product assortment spans the bedding, decor,
furniture, bath and table linen categories, including:
- Bedding: Sheets, pillowcases, duvet cover sets,
comforter sets, quilt sets, blankets, throws and throw pillows
- Bath: Towels, rugs, shower curtains, accessories,
furniture, robes and slippers
- Furniture and Decor: Vases, planters, mirrors, art,
storage, lighting, decorative objects, wall decor, window
treatments, rugs, furniture and botanicals
- Table Linens: Runners, placemats and napkins
Wild Sage products are available for customers to shop both
in-store and online. Customers can order their favorites and
essentials via the company's array of omnichannel services
including Buy Online Pick Up In Store (BOPIS), Contactless Curbside
Pickup and Same Day Delivery services at stores across the U.S. and
Canada.
Wild Sage "Your Story, Your Spaces" Campaign
Today also marks the start of a fully-integrated marketing
campaign for Wild Sage that will include DTC print and email
collateral, blog content, video content for social, paid digital
media placements, paid affiliate content, full PR support and
social media content featuring dedicated Wild Sage Instagram and
TikTok channels.
Additionally, a robust influencer content series will invite a
mix of Gen Z partners to create their own Wild Sage-inspired
stories during a road trip across southern California in a Wild Sage-designed Airstream
trailer. Upon returning from their adventures, the influencers will
style their homes with Wild Sage products inspired by their
journey.
Wild Sage was designed specifically to appeal to one of Bed Bath
& Beyond's five key customer segments--the "Creatives," a
collection of socially-savvy Gen-Z and young Millennials who value
experiences, self-expression and authenticity. "Creatives" tend to
move more frequently and believe that a home should tell the unique
story of its inhabitant. Bedrooms should set a vibe. Bathrooms
should have personality. Kitchens should be full of creativity and
family tradition. According to a 2020 study conducted by Bed Bath
& Beyond that explored Gen-Zs' and Millennials' relationships
with their homes:
- 83% said their home provided them comfort during the difficult
year
- 78% tried to make their home a nicer place to spend time
- 61% became more interested in decorating/furnishing their
home
With home playing a bigger role in Creatives' lives, Wild Sage
provides a rich palette for creative exploration and design.
Wild Sage is the fifth of at least eight Owned Brands that Bed
Bath & Beyond is introducing in fiscal year 2021 and a key
pillar of the Company's comprehensive three-year transformation
strategy, during which it will launch more than 10 Owned Brands.
The new brands represent the biggest change in the Company's
product assortment in a generation and will deliver exceptional
quality and affordability across the company's key categories,
including bedding, bath, kitchen and dining, storage and
organization, and home décor.
About the Company
Bed Bath & Beyond Inc. and subsidiaries (the "Company") is
an omnichannel retailer that makes it easy for our customers to
feel at home. The Company sells a wide assortment of merchandise in
the Home, Baby, Beauty and Wellness markets. Additionally, the
Company is a partner in a joint venture which operates retail
stores in Mexico under the name
Bed Bath & Beyond.
Bed Bath & Beyond operates websites at bedbathandbeyond.com,
bedbathandbeyond.ca, buybuybaby.com, buybuybaby.ca, facevalues.com
and decorist.com.
*YPulse No Place Like Home Report- fielded July 2-6, 2020 among 1,000 13-39-year-olds.
Background: YPulse's No Place Like Home trend report examines Gen Z
and Millennials' relationship with their homes now and in the
future, exploring how they view their current spaces, what they
ultimately want out of their homes, and the purchases they're
making to make it all a reality.
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SOURCE Bed Bath & Beyond Inc.