World of Warcraft®: Shadowlands Becomes Fastest-Selling PC Game of All Time
December 08 2020 - 9:00AM
Business Wire
Blizzard Entertainment’s latest release
achieves sky-shattering sales record with more units sold through
as of first day of launch than any other PC game in history
Player engagement in World of Warcraft reaches
highest levels in a decade
Starting November 23, World of Warcraft® players around the
globe began their journey into the unknown reaches of Azeroth’s
afterlife in Shadowlands, the game’s
highly anticipated eighth expansion. Today, Blizzard Entertainment
announced that as of the first full day of Shadowlands’ launch,
more than 3.7 million units had sold through globally, making it
the fastest-selling PC game of all time industry-wide.*
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the full release here:
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The previously announced industry record-holder, Blizzard’s own
Diablo® III, sold through more than 3.5 million copies as of its
first day of release. Today’s announcement confirms that
Shadowlands has surpassed that milestone as well as any other
reported sell-through achievement for the same time frame among all
PC games historically.
In addition, World of Warcraft has continued to see strong
engagement from the global community franchise-wide:†
- In the months leading up to the expansion’s release and the
time since launch, the game reached and has sustained its
highest number of players on monthly or longer-term
subscriptions compared to the same period ahead of and
following any WoW expansion in the past decade, in both the West
and the East.
- Players have spent more time in Azeroth year to date
than in the same period of any of the last 10 years.
- In addition, total player time in game this year to date has
nearly doubled compared to the same period last year.
“It’s been a huge thrill to enter this whole-new dimension of
the Warcraft universe together with millions of players around the
world,” said J. Allen Brack, president of Blizzard Entertainment.
“It’s been equally rewarding to see players enjoying all of the new
features and content in Shadowlands—whether they’re exploring new
aspects of their characters with the Covenants or setting foot in
WoW for the first time with the new-player experience in Exile’s
Reach—and there’s much more to come.”
The launch of Shadowlands is just the beginning of an adventure
unlike anything ever before experienced in World of Warcraft, with
much more in store for players in the weeks and months ahead.
Starting today, Shadowlands Season 1 commences when the gates to
the expansion’s first raid, Castle Nathria—the gothic
stronghold of Revendreth—open in Normal and Heroic difficulties.
Mythic Keystone dungeons will also become available,
tempting Azeroth’s heroes with greater rewards for taking on
increased challenges. This season’s dungeon affix, Prideful, turns
heroes’ own sense of accomplishment against them in the form of
ego-wrought manifestations. In addition, players will be able to
put their skills to the ultimate test in Arenas and Battlegrounds
as the expansion’s first Rated PvP season begins.
About World of Warcraft:
Shadowlands
Shadowlands is the eighth expansion for Blizzard Entertainment’s
acclaimed massively multiplayer online role-playing game. Launched
worldwide starting on November 23, Shadowlands sends players to the
unexplored expanse of Warcraft’s afterlife, where the machinations
of Sylvanas Windrunner and the malevolent Jailer threaten the very
balance of life and death. There, players will explore disparate
realms of wonder and horror; forge a bond with one of the
Shadowlands’ four ruling Covenants in exchange for
otherworldly power; delve into the Maw to rescue wrongly tormented
souls; and ascend the twisting Tower of the Damned in search
of legendary gear to help them restore balance to the beyond.
World of Warcraft: Shadowlands is available digitally in
multiple editions, including the expansion-only Base Edition
($39.99); the Heroic Edition ($59.99), which also comes with
a Shadowlands-level character boost and Ensorcelled Everwyrm
mount—additionally offering a quest to earn a new
transmogrification set; and the Epic Edition ($79.99), which
adds the Anima Wyrmling pet, Wraithchill cosmetic weapon effect,
Eternal Traveler’s Hearthstone, and 30 days of game time.
To learn more about World of Warcraft: Shadowlands, and for
additional details on the different editions available, visit the
official World of Warcraft website at www.worldofwarcraft.com.
For Shadowlands screenshots, artwork, and other assets, visit
http://blizzard.gamespress.com/World-of-Warcraft.
About Blizzard Entertainment,
Inc.
Best known for blockbuster hits including World of Warcraft,
Hearthstone®, Overwatch®, the Warcraft®, StarCraft®, and Diablo®
franchises, and the multifranchise Heroes of the Storm®, Blizzard
Entertainment, Inc. (www.blizzard.com), a division of Activision
Blizzard (NASDAQ: ATVI), is a premier developer and publisher of
entertainment software renowned for creating some of the industry’s
most critically acclaimed games. Blizzard Entertainment’s track
record includes twenty-three #1 games* and multiple Game of the
Year awards. The company's online gaming service, Battle.net®, is
one of the largest in the world, with millions of active
players.
*Sales and/or downloads, based on internal company records and
reports from key distributors.
†Based on internal company records.
Cautionary Note Regarding Forward-looking
Statements: Information in this press release that involves
Blizzard Entertainment's expectations, plans, intentions or
strategies regarding the future, including statements about the
availability, features, and functionality of upcoming World of
Warcraft®: Shadowlands content updates, are forward-looking
statements that are not facts and involve a number of risks and
uncertainties. Factors that could cause Blizzard Entertainment's
actual future results to differ materially from those expressed in
the forward-looking statements set forth in this release include
unanticipated product delays and other factors identified in the
risk factors sections of Activision Blizzard’s most recent annual
report on Form 10-K and any subsequent quarterly reports on Form
10-Q. The forward-looking statements in this release are based upon
information available to Blizzard Entertainment and Activision
Blizzard as of the date of this release, and neither Blizzard
Entertainment nor Activision Blizzard assumes any obligation to
update any such forward-looking statements. Forward-looking
statements believed to be true when made may ultimately prove to be
incorrect. These statements are not guarantees of the future
performance of Blizzard Entertainment or Activision Blizzard and
are subject to risks, uncertainties and other factors, some of
which are beyond its control and may cause actual results to differ
materially from current expectations.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20201208005691/en/
Andrew Meyer Sr. Public Relations Manager 949.955.1380 x61353
anmeyer@blizzard.com
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