Now, Prime members can save big with even more
exclusive savings on over 3,000 essential grocery items from Amazon
Fresh, including 10% off on 1,700+ products from Amazon
private-label brands; 25% off 1,200+ grocery and household items
from top brands; and 50% off select grocery favorites that rotate
weekly
Company also unveils Amazon Saver, a new
private-label brand focused on value that will help grocery budgets
go further
Amazon (NASDAQ:AMZN) today announced new, exclusive discounts
for Prime members shopping in-store and online at Amazon Fresh; a
new private-label brand that offers great value for all customers;
and enhancements to the online experience that make it easier for
customers to shop for groceries from Amazon Fresh.
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"We're always looking to make grocery shopping easier, faster,
and more affordable for our customers," said Claire Peters,
worldwide vice president of Amazon Fresh. "With expanded Prime
member savings, the introduction of the new Amazon Saver brand, and
simplified online shopping, it’s now easier than ever to get your
weekly grocery shopping done on a budget with Amazon Fresh—whether
you're browsing the aisles or filling your online cart.”
Introducing enhanced Prime Savings
Amazon is rolling out a significant expansion of its exclusive
Prime savings program at Amazon Fresh, both in-store and online,
offering greater savings on more than 3,000 grocery items for Prime
members—far beyond the hundreds of items at 10% off previously made
available at Amazon Fresh.
This new offer of exclusive Prime savings on 3,000 or more items
includes:
- Up to 50% off eight to 15 grocery favorites that rotate each
week, including fresh produce, protein, and pantry staples.
- More than 1,200 rotating Prime-exclusive grocery items and
household favorites from top brands 25% off.
- Over 1,700 products from Amazon private-label brands always 10%
off—including Aplenty, Amazon Fresh, Amazon Kitchen, 365 by Whole
Foods Market, Happy Belly, and the company’s newest offering,
Amazon Saver.
From fresh produce, proteins and frozen food to beverages,
snacks, pastas, and more, Prime members can now save on even more
grocery items from Amazon Fresh. Anyone can join Prime for $14.99
per month or $139 per year, or start a free 30-day trial if
eligible at amazon.com/prime.
Introducing Amazon Saver
Customers love the value they get from Amazon Fresh
private-label brands, and that’s why the company is introducing
Amazon Saver, its new no-frills brand that will help grocery
budgets go further. From crackers and cookies to canned fruit and
condiments, Amazon Saver offers affordable grocery essentials at a
great value both in-store and online. Most Amazon Saver items are
priced under $5, and Prime members can get an additional 10% off
these products.
Amazon Saver complements the company’s selection of
private-label brands, designed to provide the best value for a
range of grocery products—ultimately helping customers make the
most of their grocery budget. Amazon has started to roll this new
private label out with several products and will add more than 100
items to the Amazon Saver selection over time.
Introducing a better online shopping experience
As it does with its physical stores, Amazon continues to make
improvements to its Amazon Fresh online shopping experience to
bring the convenience and familiarity of shopping at one of its
neighborhood grocery stores right to customers’ devices. The
company has simplified the storefront to create a clean, intuitive
browsing experience focused on customers’ needs—whether they're
looking to quickly restock grocery essentials or leisurely fill
their carts with new discoveries.
The Amazon Fresh storefront provides quick access to shopping
tools that can be tailored for each customer, such as Amazon’s
repeat items feature, which saves customers time building their
grocery carts by allowing them to select frequently purchased items
to automatically add to their carts. Customers also can use
recurring reservations, which allows them to set their preferred
day and time windows for weekly grocery pickup and delivery. Amazon
also has created intuitive shopping zones that group products by
theme—from can't-miss weekly and exclusive Prime member deals and
seasonal favorites, to dedicated digital aisles that let customers
browse a broad assortment of grocery items by category. The new
navigation makes it easy to hop between categories aisle-by-aisle
with a simple click, replicating the physical shopping journey in
store.
Effortless grocery shopping with Amazon
Amazon Fresh wants to make grocery shopping as easy and
enjoyable as possible. The company provides all customers shopping
online the option of picking up their groceries for free at one of
our Amazon Fresh locations or having those grocery items delivered
right to their doorsteps. Customers can view grocery and delivery
pickup options by visiting amazon.com/fresh.
In addition to exclusive deals, Prime members in more than 3,500
cities and towns across the U.S. have access to unlimited grocery
delivery on orders over $35 from Whole Foods Market, Amazon Fresh,
and local grocery and specialty retailers in the U.S. with a $9.99
monthly or $99.99 yearly grocery delivery subscription—a benefit
that pays for itself in as little as one delivery order per month.
Eligible Prime members also can earn unlimited 5% back on their
purchases when using a Prime Visa online at Amazon.com, or when
shopping online or in-store at Amazon Fresh and Whole Foods
Market.
Amazon is continually innovating to provide customers with great
selection, value, and convenience for groceries and Everyday
Essentials, both online and in physical stores. With its portfolio
of offerings, including Whole Foods Market, Amazon Fresh, and
Amazon Go, Amazon offers a broad range of brands and shopping
options for all customers—with extra benefits for Prime members. In
addition to its own stores, Amazon partners with grocery and
specialty retailers globally, enabling customers to order delivery
from their favorite stores through Amazon’s website at
amazon.com/grocery.
About Prime
Prime is savings, convenience, and entertainment in one single
membership. More than 200 million paid Prime members around the
world enjoy access to Amazon’s enormous selection, exceptional
value, and fast delivery. In the U.S., we offer more than 300
million items with free Prime shipping, including tens of millions
of the most popular products available with Same Day or One-Day
Delivery. Anyone can join Prime for $14.99 per month or $139 per
year, or start a free 30-day trial if eligible at amazon.com/prime.
Additionally, young adults ages 18-24 can try Prime for Young
Adults with a six-month trial at amazon.com/joinstudent, then just
pay $7.49 per month, or $69 per year. Qualifying government
assistance recipients can get Prime Access for $6.99 per month at
amazon.com/getprimeaccess. For more information about Prime,
including discounted memberships, visit aboutamazon.com/prime.
About Amazon
Amazon is guided by four principles: customer obsession rather
than competitor focus, passion for invention, commitment to
operational excellence, and long-term thinking. Amazon strives to
be Earth’s Most Customer-Centric Company, Earth’s Best Employer,
and Earth’s Safest Place to Work. Customer reviews, 1-Click
shopping, personalized recommendations, Prime, Fulfillment by
Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire
tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology,
Amazon Studios, and The Climate Pledge are some of the things
pioneered by Amazon. For more information, visit amazon.com/about
and follow @AmazonNews.
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